Super Bowl Advertising News Reviews History
Thirty-second spots during Super Bowl 51 (LI) are selling for an average of $5 million, which is up about the same as ads from 2016. The Super Bowl will be broadcast on FOX NRG Stadium in Houston, Texas - (Home of the Houston Texans) on Feb. 5, 2017. Super Bowl 51 will feature the champions from both the AFC and NFC, and the Texans won the AFC South, so it could be a home game if they can win during the playoffs. The Pepsi sponsored halftime entertainment features Lady Gaga.
Expect to see these brands grabbing for your attention during Super Bowl 51 (LI) on Feb 5th! (and the weeks surrounding the big game) Automotive: Audi, Buick, Honda, Kia, Lexus, Mercedes-Benz and WeatherTech. Food and Beverage: Anheuser-Busch, Avocados From Mexico, Pepsi, Skittles, Snickers Packaged Goods: Febreze, GNC, Mr. Clean Retail: 84 Lumber
Neilsen Ratings 2016: According to results from The Nielsen Company, the broadcast of Super Bowl L (2016) on CBS had an average audience of 111.9 million viewers, and was viewed in an average of 54.3 million homes and had a preliminary 46.6 U.S. household rating. Preliminary estimates also found that 72% of U.S. homes with televisions in use were tuned into the Super Bowl 50 telecast—the highest household share since Super Bowl XVI in 1982. In regard to the social nature of the big game, Nielsen Social noted that 16.9 million Tweets were sent by 3.8 million unique authors about “Super Bowl 50” on CBS on Sunday, Feb. 7, 2016. Included within this total Twitter activity for the TV event, 4.6 million Tweets were sent by 1.4 unique authors about the advertisements that aired in the live TV event. Additionally, the most-Tweeted minute during the TV event was at 8:44 p.m. ET, when 162,000 Tweets were sent in the minute following the Super Bowl halftime show.
The spot, to air in the second quarter just prior to halftime, is designed to recruit associates eager to develop careers with the 61-year-old brand. Its first-ever Super Bowl spot will evolve into a year-long recruitment campaign, targeting men, aged 20-to-29, with promises of job training and career development. Spending an industry-estimated $15 million on a single Super Bowl spot…
Audi has announced that they will be part of the Super Bowl advertising lineup this year. The 2017 Super Bowl will be the ninth time Audi will advertise. The luxury automaker tapped its creative shop, Venables Bell & Partners, to handle the spot. The San Francisco-based agency was recently named “2016 Breakthrough Agency of the Year” by Adweek. VB&P also…
Advertising Age reports that Procter & Gamble is buying two advertising spots during the 51st Super Bowl, one for its Mr. Clean product and the other for its Febreeze product. The Febreeze :30 second commercial will air during the second quarter. The ad will include online video and a digital marketing campaign. The new, mass-reach advertising campaign for Mr. Clean…
Their commercials have been some of the most popular shown during Super Bowls, but don’t look for Doritos ads during the Super Bowl LI telecast Feb. 5. Frito-Lay, a subsidiary of PepsiCo that also makes Cheetos, Funyuns and Sun Chips, told Advertising Age in an email that it was ending a 10-year run for the chips because the game “did…
Anheuser-Busch InBev is axing two line extensions, Budweiser Black Crown and Beck’s Sapphire, that were plugged with pricey Super Bowl ads in 2013. The beers are among several products that the brewer will discontinue next year as part of what it is calling a “portfolio optimization initiative.” Also on the chopping block are two products introduced in 2015: Oculto, a…
Butterfinger, which ran Super Bowl commercials in two of the last three years, plans to sit on the sidelines for Super Bowl LI. Rob Case, chief marketing officer for Nestle USA, said “We just feel it’s best on that particular brand to spend our resources in different ways.” The Super Bowl is a high consumption time for many Nestle brands,…
Adweek’s Super Bowl LI Ad Tracker. Here you’ll find details of the commercials that will broadcast during the Big Game, both regionally and nationally, and the agencies that created them. Adweek has made categories of ad content, any teasers or images of the incoming ads, as well as a list of brands that participated last year, but won’t return. This…
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