Super Bowl Broadcast News

Thirty-second spots during Super Bowl 51 (LI) sold for an average of $5 million, which is up about the same as ads from 2016. The Super Bowl was broadcast on FOX NRG Stadium in Houston, Texas - (Home of the Houston Texans) on Feb. 5, 2017. Super Bowl 51 featured the champions from both the AFC (Patriots) and NFC, (Falcons). The Patriots were able to have a 4th Quarter comeback to win. The Pepsi sponsored halftime entertainment features Lady Gaga.

Neilsen Ratings 2016: According to results from The Nielsen Company, the broadcast of Super Bowl L (2016) on CBS had an average audience of 111.9 million viewers, and was viewed in an average of 54.3 million homes and had a preliminary 46.6 U.S. household rating. Preliminary estimates also found that 72% of U.S. homes with televisions in use were tuned into the Super Bowl 50 telecast—the highest household share since Super Bowl XVI in 1982. In regard to the social nature of the big game, Nielsen Social noted that 16.9 million Tweets were sent by 3.8 million unique authors about “Super Bowl 50” on CBS on Sunday, Feb. 7, 2016. Included within this total Twitter activity for the TV event, 4.6 million Tweets were sent by 1.4 unique authors about the advertisements that aired in the live TV event. Additionally, the most-Tweeted minute during the TV event was at 8:44 p.m. ET, when 162,000 Tweets were sent in the minute following the Super Bowl halftime show.

Watch the Ads of the 2016 Super Bowl 50 (L) or pick a year from the drop down at the top of this page to find your favorite ad from the Super Bowl. See our cost breakdown for advertisements and ratings for every year of the Super Bowl.

The Ads of 2017 Super Bowl 51 (LI)

2017 Super Bowl 51 (LI)


These are the top 10 Super Bowl ads across TV and social media, and this is how much brands spent

Businesses have just spent millions of dollars advertising during this year’s Super Bowl, with 30-second slots on Fox reportedly going for more than $5 million. So which brands “won” 2017’s biggest U.S. sporting event? Analytics company looked at digital share of voice, social actions such as tweets, shares and mentions; and the number of times an ad had been…

The Best and Worst Super Bowl Ads

The lead-up to the Super Bowl normally brims with discussion of the ads teased in advance online. This year, that conversation got drowned out by a string of insane political events. The only spots that broke through the Trumpiandin in the days before the game were those that tackled immigration as a theme: one from Budweiser, another from a building…

These Brands Won the Super Bowl Ad Blitz

Consumer brands and cars were among the big winners during the broadcast of Super Bowl LI. Coca-Cola (KO), Budweiser, Hyundai and others capitalized on TV’s biggest stage with ads that generated the most buzz online, according to data from YouTube and TD Ameritrade (AMTD). TD Ameritrade, a sponsor of the NFL, found that Coca-Cola won the day with an ad…

T-Mobile Super Bowl ads embrace pot and twisted sex

Marijuana is now legal in some form in more than half of US states. In Washington, for example, medical marijuana has been permissible since 1998. T-Mobile is also based in the state. Perhaps that’s why it has dedicated bags of creative inspiration to releasing a Super Bowl ad featuring Snoop Dogg and Martha Stewart. These two famous pot-smokers — wait,… News, Reviews, Previews of Super Bowl Commercials

Fiat Chrysler plans three ads during 2017 Super Bowl 51 (LI)

Fiat Chrysler Automobiles confirmed that it would have three spots during Super Bowl 51 (LI). While no details have been released about the creative, the first spot will air during the second quarter, the second spot will air in the third quarter, and the third spot will air during the fourth quarter. This year at least seven other major automotive…

Michelob Ultra’s 2017 Super Bowl Ad “Our Bar”

Michelob Ultra will continue its fitness-themed campaign in the Super Bowl with a spot that includes a lot more cycling and running than drinking. The Anheuser-Busch InBev brand seeks to link social drinking and working out via the soundtrack: The theme song from the classic TV show “Cheers.” The agency is FCB Chicago, which was behind a similar athletic-themed spot… News, Reviews, Previews of Super Bowl Commercials

Hyundai’s Super Bowl commercial will be filmed after kickoff

When Hyundai Motor America told the NFL about the concept for its Super Bowl ad, it told the league the best moments at this year’s game would happen off the field. “Believe me, that wasn’t an easy comment to make to the NFL,” says Eric Springer, chief creative officer of the ad agency Innocean USA. “It caused them to go…

Lady Gaga is the star of Tiffany’s debut Super Bowl ad

Luxury jewelry retailer Tiffany & Co announced a new campaign called “Legendary Style” that stars Lady Gaga. The spot will air just before the Lady Gaga goes on stage for the half-time show. It’s the first TV commercial from the jewelry company in 20 years and the first time it has ever broadcast a Super Bowl ad. Tiffany has designed… News, Reviews, Previews of Super Bowl Commercials

‘Transformers’ Sequel, ‘Ghost in the Shell’ Get Game-Day Play

Almost every Hollywood studio will air ads during Sunday’s pregame show and the game itself, where a 30-second spot costs a pricey $5 million. Transformers: The Last Knight will be among the upcoming Hollywood tentpoles advertised during Sunday’s Super Bowl game on Fox, Paramount confirmed Tuesday. The studio also will air a spot for Ghost in the Shell during the…

Ford’s 2017 Super Bowl Ad Is About a Lot More Than Car Sales

Ford’s 90-second Super Bowl ad will air right before kick-off. The ad touts Ford’s burgeoning ride-sharing and bike sharing services, while also plugging self-driving cars that are still under development. The agency behind the spot is WPP’s dedicated Ford shop, Global Team Blue. The ad’s soundtrack is “I Wish I Knew How It Would Feel to Be Free” by Nina…

GNC Super Bowl ad rejected by NFL

A 30-second commercial from dietary supplement retailer GNC that was scheduled to air during the first quarter of the Super Bowl has been rejected by the NFL. The content of the ad isn’t controversial. What made it problematic is GNC is listed under “prohibited companies” on a memo from the NFL and the players union – a warning for NFL…

Budweiser Says Super Bowl Ad About Immigrant Founder Is Not Political Commentary

The ad depicts Adolphus Busch’s immigrant journey to America in pursuit of his dream: to brew the King of Beers. A marketing executive at Budweiser said the ad is “super relevant today,” but he also cautioned that the commercial is not meant to be taken as commentary on the current political climate in the United States. Budweiser unveiled a 15-second…

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Your choices for the top 5 Super Bowl ads since 1998

Thanks to everyone that has participated in our surveys and polls for the past 19 years! We look to hearing from you about this years to picks and favorites. Top 5 Ads of 1998 Top 5 Ads of 1999 Top 5 Ads of 2000 Top 5 Ads of 2001 Top 5 Ads of 2002 Top 5 Ads of 2003 Top 5 Ads of 2004 Top 5 Ads of 2005 Top 5 Ads of 2006 Top 5 Ads of 2007 Top 5 Ads of 2008 Top 5 Ads of 2009 Top 5 Ads of 2010 Top 5 Ads of 2011 Top 5 Ads of 2012 Top 5 Ads of 2013 Top 5 Ads of 2014