2009 Articles
- Super Bowl Viewers Say 'Budweiser Horse Circus' Ad is MVP Among Ads
- Lippert's Super Bowl Ad Critique
- Beer out as top Super Bowl ad
- 21st Annual Super Bowl Ad Meter results
- 2009 Ad Meter: Best Super Bowl Commercials
- Super Bowl ads deliver big laughs
- Super Bowl ads - who won? who lost?
- Times may change, but Super Bowl ads don’t
- Scoring the 2009 Superbowl ads - as bad as the economy.
- Most of the Super Bowl ads were just trying too hard. It might have been wiser to produce fewer over-the-top special effect monstrosities and a more sensible, low-budget ads. Based on the class of 2009, perhaps the most telling indicator about our economy was that Cash4Gold dropped $3M on an ad--and with gold at $900/ounce this week, they just may get the biggest return on their investment.
- Super Bowl commercials lack oomph
- Doritos Surprises Super Bowl Audience by Airing Two User-Generated Ads Now Contending for $1 Million Prize
- The Watercooler: Super Bowl XLIII Commercials
- Top 10 Super Bowl ads (can’t go wrong with whipped cream)
- Some Late Surprises — in Super Bowl Ads
- Among the commercials that may vie for the top ranks are the Budweiser commercial celebrating love between two horses; the CareerBuilder.com spot offering sardonic advice on job-hunting; the Bud Light commercial with Conan O’Brien mocking celebrities who endorse products abroad; the Coke Zero spot that parodies the famous Mean Joe Greene commercial for Coca-Cola; the Hulu.com commercial featuring Alec Baldwin as a fiendish alien; and the Coca-Cola commercial set in a park, which depicts insects heisting a human’s Coke bottle.
- Mission G
- New "Gatorade" site.
- How to pass the time until the Super Bowl kickoff
- SuperBowl-Ads.com provides past commercials, but it goes one better: you can view commercials from Super Bowls dating back to 1998. It even has a few ads that aired earlier than that. What's better on a Saturday afternoon when you're waiting for Sunday's game than to sit back and watch old commercials that you probably forgot about? Remember the old Budweiser commercials? They're on SuperBowl-Ads.com. So are all the GoDaddy commercials and just in case you're wondering, so is Apple's famous 1984 ad.
- Super Bowl ads scale back, line up with the economy
- Executives for NBC, the network that will carry the game, said Saturday that they had sold all the ad slots. But they also acknowledged that they have sold 30-second ads for as little as $2.4 million rather than the $3 million that has been widely cited as the base figure.
Even with NBC's sell-out of the game between the Pittsburgh Steelers and Arizona Cardinals, the economy has already changed the face of Super Bowl advertising in ways that will be impossible to miss. As much as the Super Bowl TV experience is a "national party," in the words of Woody Kay, of the Arnold Worldwide advertising agency, none of the millions of partygoers will be likely to forget their troubles this year.
- NBC sells last Super Bowl spots on eve of game, netting record total of $206M in ad revenue
- Last 2 slots sold on the night before the Super Bowl.
- Audi Exclusive Sneak Preview
- Sneak Preview of the Audi Super Bowl Ad with Jason Statham
- Toyota Premieres Burrell VENZA TV Spot 'Faces' During Super Bowl XLIII
- 30-second Toyota VENZA spot 'Faces' will premiere in the first quarter during the third break
- Coca-Cola - Heist
- Direct Link to the Coca-Cola Heist Ad
- Gatorade Brands “G” In Super Bowl
- Two New Ads Directed by Spike Lee Drive Traffic to Online Site :
The site will showcase a new series featuring eight renowned athletes who confront extraordinary challenges, such as a mob of hecklers or a hyperkinetic dance group, on their quest for “G.” The segments have an outrageously comic style that is a real departure from what people have come to expect from Gatorade. In addition to the ads, Gatorade will have a major presence in the game with its coolers, cups, squeeze bottles and towels which have been officially fueling players on the sidelines of the NFL since 1983. Just as Gatorade has introduced a whole new look for its packaging, the brand is unveiling a transformed design for its sidelines equipment which elevates “G” along with the classic bolt logo. What hasn’t changed is the Gatorade name and that the nation’s leading sports drink continues to deliver the scientifically proven hydration and performance benefits that built the brand.
- Go Daddy buys 2nd Super Bowl ad
- Go Daddy had asked the public to vote on which one should air in Go Daddy's single spot. Now, both commercials will run.
The ads will air in the game's first and fourth quarters, a Go Daddy spokeswoman said Friday night.
- Anheuser-Busch Extras, AB-Extras.com
- Preview a few of the Anheuser-Busch commercials online HERE
- 3D Version in HD SoBe "Lizard Lake" Commercial!
- Use your glasses for the full effect!
- Kellogg's Frosted Flakes Cereal to Announce National Field Renovation Program During Super Bowl Ad
- Kellogg's Frosted Flakes(R) plans to renovate approximately 50 fields across the U.S. as part of their field renovation program. The company created this initiative to provide children with the opportunity to stay active and be their very best by giving them better places to play. Parents can submit their kids' fields for consideration on www.frostedflakes.com.
- Plant a Seed: Frosted Flakes Super Bowl Commercial
- Watch the 2009 Super Bowl Commercial Here
- Previews of Super Bowl 43 commercials available on YouTube, GoDaddy.com
- Gone are the days when we had to wait until Super Bowl Sunday to be surprised by the most eagerly anticipated television commercials of the year. With the rise of the multi-platform marketing, those days seem as quaint as pantyhose. Advertisers, eager to drive traffic to their websites, have released teasers and previews of the commercials--and in the case of Pedigree dog food, CareerBuilder.com, GoDaddy.com, and others, have made their entire Super Bowl commercials available on the Internet.
- Dylan, will.i.am on tap for Super Bowl ad
- Bob Dylan and will.i.am: Together at last? The musicians both appear in a Pepsi commercial that is being considered for placement during Sunday's Super Bowl broadcast, singing a song written specifically for the ad.
- Get Out the 3-D Glasses
- Yes, it's a historic moment for television, sports fans. Putting the III in Super Bowl XLIII, the very first commercial going into halftime will also be the first 3-D commercial in bowl history. It's a 90-second trailer for DreamWorks Animation's upcoming movie Monsters vs. Aliens. Viewers need a pair of 3-D glasses, which can be found for free at grocery and convenience stores nationwide.
- Seattle Restaurant Ivar's half-second Super Bowl ad
- LOCAL - ad for Ivar's is the shortest ad to air during the game
- Super Bowl ads promise glitz, guffaws, groans
- What and who to look for in Suoer Bowl Ads. It's time for that annual winter ritual where people gather before their TV screens to whoop and holler as they gobble down unhealthy treats. Yes, it's Super Bowl time. And Sunday's NFL championship wouldn't be complete without a look at its uber-expensive advertising, which is priced at an all-time high.
- NBC Prepping Super Bowl Promo Punch
- NBC’s network schedule will get the bulk of the promotional love, at least in terms of on-air spots during the game. Look for ads focusing on the network’s Monday and Thursday lineups, comedy hosts Conan O’Brien and Jay Leno and new dramas “Kings” and “Southland.” Sci Fi Channel will get a promotional spot during the pre-game, while a 60-second spot for USA Network is planned immediately after the game ends. A spot hyping NBC’s Thursday lineup that plays off the e-mail phrase “LMAO,” or “laughing my ass off.” To help relaunch “Heroes” NBC will comically explore the idea of what would happen “if the Heroes were to use their extraordinary powers unfairly in a touch-football game.”
- Cheetos' Chester Suits Up for Snack-Fueled Mayhem
- Chester the Cheetah is finally getting his big break in the Super Bowl. Frito-Lay is hoping a 30-second spot for Cheetos, which breaks during the first half, will give snackers the munchies. It shows a loud, chatty woman talking on her cell phone outside a restaurant ("I must be on the ugly side of town. Everyone here is, like, really gross."). A female customer sitting behind her gets annoyed, and -- egged on by Chester -- scatters Cheetos on the floor. A flock of pigeons swoops down, gobbling the crumbs and attacking the rude talker. "Give Daddy a kiss," Chester says coolly to a pigeon that hops onto his shoulder, and the bird pecks him on the nose. Consumers are urged to "Let loose at cheetos.com" as eerie music plays.
- Critics Bash Super Bowl Commercials
- Barbara Lippert, ad critic for Adweek, said expect spots that are "more cute than edgy. I think they are all pretty much going to side on the side of funny animals and babies."
Bob Garfield, a columnist for Advertising Age has been reviewing ads for 23 years. His summary from the ads he has seen: "The jokes are worse. They're not as funny, but I don't think funny is cost-sensitive. I continue, year after year, to be amazed how much time and money can be spent in pursuit of an extravagant, terrible commercial, this year being no exception."
Professor Robert Thompson, director of the Bleier Center for Television and Popular Culture at Syracuse University, said "For 20 years now, we have fallen for one of the greatest Madison Avenue tricks. There are more laugh-out-loud moments on a mediocre episode of 'The Daily Show' than you'll probably get straight through on the Super Bowl," Thompson said, "It doesn't hurt that half the audience might be half-tanked by the time they see the ads."
- Springsteen promises high-energy halftime show
- Springsteen, for years, had turned down invitations to play the Super Bowl, but the opportunity to promote the album, and the upgraded production team has changed his mind. "Initially, it was sort of a novelty and so it didn't quite feel right," he explained. "But it was just like, this is the year. ... Bands of our generation, you can sort of be seen on a stage like this or, like, not seen. It is a tremendous venue."
The performance is expected to be a teaser for the upcoming tour, and scores of Las Vegas sports books are taking bets on the set list. Asked who ultimately decides what songs will be played, Springsteen staked his claim as leader of the band. "I'm the Boss! The Boss decides what we play!" he yelled. "Nobody else decides. People suggest. Hint. Beg. Cajole. But I decide."
- Super Bowl Ad Drive Leads to Brand Sites
- Determined to get their money's worth, many of Super Sunday's advertisers have been using pre-game Web efforts to rev up anticipatory interest in the commercials. But the process works in the other direction, too, according to a survey conducted last week for advertising/marketing/consulting firm Hanon McKendry.
Thirty percent of respondents who plan to watch the game said seeing the telecast's commercials makes them more likely to visit an advertiser's Web site.
- NBC: 2 Super Bowl Ad Slots Remain
- In a Wednesday conference call, Dick Ebersol, chairman of NBC Universal Sports and Olympics, said the network sold two of its final four ads for Sunday's Steelers-Cardinals finale. "Considering the state of the economy in the United States, we couldn't be any more thrilled with where we are," Ebersol said. "As of [Tuesday], we had four spots to sell. I'm told within the last few hours two of those four have sold, so now we're down to two spots unsold in the game."
- Watch Pepsi Max "Ingredients" Pre-Game Super Bowl Ad
- Pepper spray, scorpion venom and crushed-up Viking bones are some of the potential ingredients hypothesized. Did I mention that the can is made from the hull of a nuclear submarine?
- Cash4Gold snaps up a slot for Super Bowl XLIII ad
- NBC gets the gold. As NBC tries to close out its sale of ad time for Sunday's Super Bowl — it still has two 30-second slots — it sold a slot Wednesday to Cash4Gold, the late-night cable TV advertiser that pitches people to send in jewelry and other gold items for cash.
- NBC Making the Most of Its Super Bowl Coverage
- THE biggest Super Bowl advertiser is often the network broadcasting the game. On Sunday, for the first time in 11 years, NBC will show the game, the nation’s most-watched event, and executives hope the network’s five minutes of free promotional time — a $30 million value given the estimated $3 million cost of a 30-second spot — will help draw new viewers to its struggling prime-time lineup.
But NBC is banking on the Super Bowl for more than a temporary advertising jolt. In Orlando this Saturday, not far from Tampa, where Super Bowl XLIII is being played on Sunday, the network is inviting several hundred advertisers to a preview of next year’s programming.
- Who needs the game? Watch the ads
- The Thibodaux Daily Comet
- Preview: Universal Orlando to run Super Bowl Commercial
- Universal Orlando will launch a new advertising campaign Sunday during the Super Bowl, with a 30-second TV spot that the resort promises will include an "unprecedented offer."
Company executives on Wednesday would not elaborate on the offer, which comes with the U.S. economy in its worst slump in decades and theme parks rolling out deep discounts.
Universal won't have to 'pay' for the Super Bowl airtime, because corporate sibling NBC television broadcasts the game. The resort is jointly owned by NBC Universal Inc. and the Blackstone Group.
- Get ALL the Preview Links HERE
- superbowl-ads.com PREVIEW - Twitter Search
- Join the Super Bowl Ad Rating Party on Twitter
- use twitter hashtags #superads09 #sb43ads
- Super Bowl Ads Go Digital
- Super Bowl ads aren’t just about the TV anymore.
- Pedigree Brings 'Crazy Pets' to This Year's Super Bowl Party
- Beginning January 25, 2009 through February 23, 2009, for every PEDIGREE(R) Brand "Crazy Pets" video viewed via www.pedigree.com, www.dogsrule.com, Yahoo Superbowl Ad Page or You Tube Ad Blitz and You Tube PEDIGREE(R) branded channel, and for every PEDIGREE(R) Brand "Shake & Bark" iPhone application downloaded, PEDIGREE(R) Brand will donate 8 oz. of PEDIGREE(R) Brand Dry Food for Dogs to animal shelters selected by PEDIGREE(R) Brand, up to a total of $1,000,000 (aggregate retail value).
- NFL Director of Fandemonium Contest 2009
- Hiring Soon: The Best Job in the NFL from Monster.com. Watch at the 2 minute warning before halftime to learn how you could win the job.
Announce a pick at the 2009 NFL Draft, Receive a $100.000 "signing bonus", Select a play at the 2010 Pro Bowl, Join the Coin Toss at Super Bowl XLIV
- Super Bowl ad sales headed for record
- NBC Sports chairman Dick Ebersol says some 30-second spots exceed $3 mil.
Ebersol also disclosed that the Super Bowl was "the last remaining event in television that does not guarantee a rating" to advertisers. He said that it was more than two decades since the Super Bowl rating has varied by more than three ratings points. "I am comfortable that this game will be a 40 rating or somewhat above that," he said.
- Two Decades of Players in the Super Bowl
- See what kinds of companies were in the Super Bowl the past 2 decades with this interactive graphic
NOTE: THIS CRASHES MY COMPUTER
- Advertisers Change Game Plans for Super Bowl
- Hyundai, Pepsi, Cars.com all change their ad lineup!
- Preview Dennys new Super Bowl ad "Camdy Breakfast"
- Direct link to ad
- Preview the new Coke Zero ad "Mean Troy"
- Direct link to the Preview : Pittsburgh Steeler Troy Polamalu will star in a new 30-second Coke Zero ad reminiscent of iconic 'Mean Joe Greene' Commercial.
- Heineken's Super Bowl Ad To Be Shown In Local Markets - Watch it here
- Heineken is launching "Warrior," the second spot in its Turturro series of ads, in local markets during the Super Bowl in the 1st Pod Position in Local Break #3 (between the third and fourth quarters). Watch the ad here, running in Boston, Hartford, New York, Philadelphia, Chicago, Dallas, Detroit, Houston, New Orleans, Los Angeles, Las Vegas and Phoenix markets, among others.
- Frosted Flakes Super Bowl Ad Promotes Goodwill Program
- Kellogg's Frosted Flakes will use a Super Bowl ad to promote a new program in which it will renovate about 50 community playing fields as an extension of its "Earn Your Stripes" kids' program. The Earn Your Stripes effort, launched in 2004, aims to inspire kids to work hard, eat right and believe in themselves in order to achieve their goals and "be their very best" on and off the playing field. The Super Bowl ad, themed "Plant a Seed," focuses on "the important role we all play in building stronger communities and making a difference in kids' lives," according to Kellogg.
- PepsiCo keeps up Super Bowl ad blitz
- PepsiCo executives unveiled a 3-D commercial for its SoBe Life Water on Tuesday that will air at halftime, and other Super Bowl spots are planned for Pepsi, Gatorade and PepsiMax.
PepsiCo's total spending is undecided for Sunday's Super Bowl XLIII, a contest between the Arizona Cardinals and the Pittsburgh Steelers to be played in Tampa, Fla. "We might add some more time," PepsiCo Americas Beverages chief Massimo D'Amore told The Associated Press on Tuesday, with five days to go before the game.
- Most ads sold for under 3 million
- NBC sold 12 spots for the Feb. 1 game for $3 million and others in the “high 2 millions,” Dick Ebersol, chairman of NBC Sports and Olympics, said on a conference call today. The broadcaster has four slots left to sell for the game in Tampa, Florida, between the Pittsburgh Steelers and Arizona Cardinals, he said. The National Football League Championship game has 67 30-second commercial spots, according to USA Today.
- Preview the SoBe 2008 Super Bowl Ad
- A "Rough Cut" of the new :60 second Super Bowl commercial
- 'Veggie Love': PETA's Banned Super Bowl Ad
- PETA's ad—which features a bevy of beauties who are powerless to resist the temptation of veggie love—was deemed too hot for the Super Bowl. NBC rejected the video because of concerns over "rubbing pelvic region with pumpkin," a woman "screwing herself with broccoli," and more! Read NBC's complete list of concerns and enter to win your own veggie love!
- Hulu to "shock the world" with Super Bowl ad
- Here's something that just came into my inbox, and presumably the inboxes of the rest of the digital-media press corps: an e-mail from the media team at Hulu, the joint video venture between NBC Universal and News Corp., announcing that the company will be running an ad during Sunday's Super Bowl XLIII.
- PEDIGREE® Super Bowl Commercial 2009
- Watch the 2009 PEDIGREE® Super Bowl Commercial - The Behind the scenes videos are very funny too!
- The commercial that ruined that Super Bowl
- They tell me that another Super Bowl is nearly upon us, and if you find yourself wondering how exactly this football game became nothing like an actual football game -- if you are in search of the precise moment when it became a vehicle for the manifestation of American capitalism, when the football gave way to a melange of advertisements featuring talking squirrels and assorted kicks in the groin -- then a one-minute spot that aired 25 years ago is probably the best place to start.
- Are Super Bowl Ads still Worth the High Price?
- High-rollers at Vegas and Wall Street Brokers risk millions each day, and major corporate CMOs bet on the annual TV ratings frenzy known as the Super Bowl. Following annual trends indicates the ratings are virtually guaranteed to be high, but I doubt Super Bowl 43 will draw as many viewers as the New England Patriots vs. New York Giants game last year, which featured an undefeated team and two of the most popular quarterbacks in the league- Tom Brady and Eli Manning.
This year's game lacks the compelling storyline we had last year, but the Pittsburgh Steelers are one of the most popular teams in the NFL. Then there's the Arizona Cardinals, a team that's only won five playoff games, including three this season. (Personally, I hope the Cardinals get their first Lombardi Trophy.)
- Odds released on top-rated Super Bowl XLIII Commercial
- According to BetOnline.com oddsmakers, Anheuser-Busch is the favorite at 4-1, followed by the Monsters vs. Aliens movie 3D ad at 6-1. Other notables include Coca-Cola and Pepsi-Cola, both listed at 8-1. Tax Service H&R Block is the long shot of the field, listed at 15-1.
WHAT SUPER BOWL AD WILL RANK #1 ON THE USA TODAY METER?
COCA-COLA 8/1
PEPSI-COLA 8/1
DORITOS 8/1
HYUNDAI 8/1
BRIDGESTONE TIRES 8/1
CASTROL MOTOR OIL 12/1
TELEFLORA 7/1
ANHEUSER-BUSCH 4/1
E*TRADE 10/1
MONSTER.COM 10/1
CAREERBUILDER.COM 12/1
MONSTERS VS ALIENS MOVIE (3D AD) 6/1
H&R Block 15/1
- MSNBC picks the top 10 Super Bowl ads of all time
- Below are our choices for the 10 best Super Bowl ads of all time. The picks were heavily influenced by commenters on the MSNBC message boards, who discussed their favorite commercials and voted on the subject two years ago. We also considered the economic impact of the ads, which mostly consisted of disqualifying failed dot-com companies.
- Super Bowl XLIII: Fourth and Goal
- Since before the playoffs began, the network has faced a relentless tide of uninformed speculation about how it's been managing its inventory for Super Bowl XLIII, with commentators issuing dire bulletins about NBC's inability to close on the last remaining 8-12 spots. And yet students of the game say NBC is hardly in dire straits, a reassuring assessment given the twin burdens of a monster recession and a record-high rate card.
"Last year Fox was sold out by Thanksgiving. Take that out of the equation and there's nothing different about where NBC is today," says Larry Novenstern, executive vp, director of national electronic media at Optimedia. "There are always a few spots available heading into the last week before the Super Bowl."
- Kellogg, Pedigree to advertise good causes in Super Bowl
- Pedigree is going for comedy with a 30-second ad that shows pet owners who adopted wild animals instead of pooches. "You don't want to ruin a Super Bowl party" with a downer, says Chris Adams, a creative director at agency TBWA/Chiat/Day Los Angeles.
In one scene, an ostrich chases a mailman. In another, a rhino is so excited to be going for a walk, it bursts through its owner's closed door.
- Let the Sunshine In - For the Super Bowl, tough times call for upbeat measures
- Even some longtime Super Bowl supporters have opted out of the 2009 game, including Federal Express-which had been a sponsor for 12 years running -- and General Motors. FedEx's director of advertising, Steve Pacheco, cites the obvious reason: the economy. "There's a time to justify such an ad spend," he explained in a statement, "and a time to step back." Still, for the clients shelling out $3 million this year to reach an estimated 100 million viewers, it'll be business as usual. Industry execs predict a Super Bowl ad party less raucous than years past, and one that will avoid the dismal tone of the times. What we'll see more of, they say, are product-specific or sales-oriented messages, and less-aggressive humor.
- Advertisers hope to score big
- E-Trade's 'Talking Baby' Returns for Super Bowl
- E-Trade's return marks its third consecutive year of Super Bowl ads. The financial firm had previously advertised during the big game from 2000 to 2002, before taking a break and returning again in 2007. E-Trade spent $189 million on U.S. measured media in 2007, and $213 million through November 2008, per Nielsen Monitor-Plus. Figures do not include online expenditures.
The "Talking Baby" campaign, created by E-Trade's lead agency, Grey New York, will be further executed throughout the year on TV, in print and online, the company said. Additionally, the outtakes video will run in 1,200 National CineMedia affiliate theaters, including AMC, Cinemark and Regal Entertainment Group, starting today for the next two weeks. Utton said of the effort: "Hopefully we'll get people talking before the Super Bowl."
- Remembering the '1984' Super Bowl Mac Ad
- It's become common knowledge that Apple's board of directors came close to canceling the TV spot altogether. Produced by agency Chiat/Day (which, in its current incarnation as part of TBWA, still creates Apple's ads) with a budget of $900,000, it was also one of the most expensive advertisements in television's history. At the time, Apple was a long shot in the nascent PC market share wars and was far eclipsed by IBM in its "Big Blue" heyday: the company was taking a staggering gamble with a highbrow, allegory-infused ad that didn't even display the product onscreen.
- Super Bowl pregame ads a tougher sell
- People who buy ad time on behalf of advertisers say NBC is having a tough time selling out the ads that will run in the four hours or more leading up to the Feb. 1 championship. Now the network is making deals to more quickly move unsold inventory for the less-watched but still pricey pregame spots.
"Things have been softening for a while," said Gary Carr, director of national broadcast at media buyer TargetCast tcm in New York. "There's some attractive pricing to be had."
- Cars.com Heads Back to the Big Game With 'Confidence'
- Coke Tells World to 'Open Happiness'
- Tide to Go Ad Named One of Top Ten Super Bowl Commercials of All Time
- Tide to Go's memorable and award-winning 2008 Super Bowl spot, "Talking Stain," has been named one of the top ten Super Bowl commercials of all time by CBS' hour long primetime special, "Super Bowl's Greatest Commercials 2009."
- E*Trade Announces Super Bowl Advertisement
- To maximize the Super Bowl investment and appeal to a wide audience before and after the Game, E*TRADE is leveraging strategic social media channels. The "Talking Baby" personality will come to life on the Web in advance of the Super Bowl, building anticipation for the airing of the commercial. Starting today, E*TRADE's branded channel on YouTube (www.youtube.com/etrade) will feature an irreverent outtakes video of Baby footage that didn't make the cut for the final commercial. Consumers can learn more about the Baby on his Facebook Page (www.facebook.com/home/php#/pages/ETRADE-Baby/45441344525) and on Twitter (http://twitter.com/etradebaby).
- Making Every Second, or $100,000, Count
- Marketers that advertise on the Super Bowl are always seeking more bang for their buck. This year, with each 30-second commercial during the game estimated to cost a record $3 million — yes, $100,000 a second — and the recession threatening to dampen viewer enthusiasm, the sponsors are intensifying efforts to amplify the force of what they plan for Super Bowl XLIII.
- CareerBuilder.com's New Super Bowl Ad Offers Help for Today's Job Hunters
- In a happy coincidence, Coke ad features a Pittsburgh Steeler
- Details of the Coke Zero ad have not been formally announced, but the ad featuring Steelers star safety Troy Polamalu is similar to of one of the best-remembered game ads of 1980 Coke ad in which the Steelers' Mean Joe Greene tosses his jersey to a young fan who gave him a Coke.
- Audi's New Super Bowl Ad, 'Chase,' Defines Luxury for the New Era
- Inspired by Hollywood chase scenes, actor Jason Statham, known for his action-packed roles in the "Transporter" series, rushes from decade to decade, trying to find a vehicle to aid his getaway. He finds that several other luxury vehicles fail to get the job done. That is, until he finds the supercharged Audi A6.
- Bad Times Affect Ad Recall for Super Bowl Spots
- If U.S consumers have money troubles on their minds, can it detract from their ability to remember what happens in an eye-catching Super Bowl commercial? The answer, apparently, is yes.
- Go Daddy’s Two Super Bowl ads Preview
- GoDaddy.com is at it again, creating two new Super Bowl ads. But this year, they're letting YOU help decide which one will air on game day.Go to GoDaddy.com and vote for the commercial YOU want to see during the big game.
- Go Daddy’s New Super Bowl Drama Unfolding Online
- “It’s a little different for us this year – having not one, but two ads approved so early,” said Parsons, who is the architect of Go Daddy’s legendary Super Bowl campaigns over the last five years. “People think we submit edgy ads just to be rejected. The truth is the censors and critics threw us lemons and we made lemonade.”
As is tradition, critics have panned Go Daddy’s new Super Bowl ads. One television network even refused to broadcast Go Daddy’s already approved “Baseball” ad. It features Go Daddy Girl Danica Patrick and spoofs baseball’s steroids scandal with an emphasis on a certain part of the female anatomy being “enhanced.”
“Shower,” the current front-runner, features Patrick in a shower with another woman as three college students control the women’s movements from a computer keyboard.
- Preview the Coca-Cola Advertising
- Open Happiness is the theme of this years Coca-Cola ads. You can preview the spots at this link and they will be posted on http://mycokerewards.com
- Super Bowl Ads Cost More - Could Reach Fewer
- Advertisers paid $2.7 million to show their ad before the largest Super Bowl audience ever last year. This year, the spot costs $3 million and fewer people may see it. The Feb. 1 match-up in Tampa, Florida, between the Pittsburgh Steelers and Arizona Cardinals on NBC will have a hard time topping the audience for last year’s come-from-behind victory by the New York Giants over the previously undefeated New England Patriots, analysts and advertisers said.
A record 97.4 million viewers watched last year’s National Football League championship on News Corp.’s Fox network as the Giants’ last-minute scoring drive dashed the Patriots’ bid for the league’s first perfect season since 1972. The game pitted teams from the largest and seventh-largest media markets, which this year’s contenders can’t match, said Peter Gardiner, chief media officer at advertising agency Deutsch Inc.
- Career Builder's Super Bowl Commercial
- Direct link to video clip
- Bud Bowl 2009 - Register your mobile phone and see a special Super Bowl Commercial
- Want to be one of the first to see the 2009 Bud Bowl Secret Spot? Register your mobile number. Then, sometime during the week of January 19th, you will receive a unique code via SMS text that will unlock the spot! .... Also enter to win a Sharp Aquos 46" TV!
- MillerCoors gets Super creative, challenges A-B at the same time
- MillerCoors plans a counterattack of TV and Web ads that make fun of such free spending, as well as a one-second stunt ad airing on local stations during the game. The pregame TV ads for Miller High Life start Jan. 26 and will tweak advertisers paying NBC $3 million for a 30-second ad in the game.
The ads will feature actor Windell Middlebrooks, the Miller High Life deliveryman in ads, and the timing is aimed at boosting sales for Super Sunday.
"If we want people to drink our beer watching the big game, then we have to advertise before the big game," says Andy England, chief marketing officer at MillerCoors.
"It's a guerrilla (ad) tactic that talks to a real trend that's happening in the market," he says.
The one-second game-day stunt ad — known as a "blink" — will air on 25 local NBC stations reaching about 60% of the TV audience. The ad will (in a flash) promote Miller website 1secondad.com, which has the TV ad, more one-second ads and a buyer loyalty program.
- Super Bowl commercials will still go for laughs in 2009
- "There is no other way in the U.S. to reach the amount of people that you can with the Super Bowl," says Richard Castellini, chief marketing officer of job search site CareerBuilder.com, jointly owned by Tribune, McClatchy,
Despite a flood of pink slips, Castellini says, Big Game viewers expect "to be entertained," and his company will stick with off-the-wall humor, including an ad with an unhappy worker and a cute koala bear.
PepsiCo, the game's second-biggest advertiser, with seven slots for its beverages and snacks, plans either two 30-second ads for Pepsi Max or a 60-second ad for flagship Pepsi-Cola. It would feature singer Will.i.am and the brand's new "Refresh Everything" tag line.
Bridgestone is the sponsor of the Bruce Springsteen halftime show and will have in-game ads featuring Mr. and Mrs. Potato Head and spacemen.
- At $3 million, Super Bowl ad time is ... cheap?
- “The Super Bowl is more than just a game, it’s a national holiday,” said Brian Walker, senior director of communications for NBC Sports. “There is unrivaled attention surrounding the game and, as research confirms, it remains the most powerful vehicle for an advertiser to promote its brand and products.”
That attention is what makes the game prime TV real estate for advertisers.
“It’s an incredibly unique advertising opportunity," said Tim Calkins, professor of marketing at Northwestern University. "There is more and more media fragmentation. The Super Bowl is the rare opportunity to reach across demographics. If you have a major new campaign, there is no better place to introduce it."
- Super Bowl remains a big bash, but ads toned down
- Most ads have sold for about $3 million per 30-second spot — an all-time high price for the Super Bowl, which is the most watched event in the nation, with about 100 million U.S. viewers.The sales pace matched those of previous years and the network said it was in discussions on the remaining unsold spots. Most are in the fourth quarter, and tend to go for slightly less than other positions in the broadcast. "There is unrivaled attention surrounding the game," said Brian Walker, senior director of communications at NBC Sports in New York. "As research confirms, it remains the most powerful vehicle for an advertiser to promote its brand and products."
While some high-profile advertisers have pulled the plug, many are staying put and some, such as Pedigree pet food, will appear in the Super Bowl for the first time.
But the tone of some ads this year will reflect tough times.
- NFL Spotlights Player, Fan for Super Bowl
- The National Football League has picked the player and fan-based stories it will air during the upcoming Super Bowl. NFL player Usama Young’s pitch about how his father got him a job at a friend’s lemonade stand in what is now FedEx Field (where the Washington Redskins play) was the winning player-generated video. This year’s football fan winner, Reginald Castilla, talks about how he would watch the Dallas Cowboys play via a TV installed in his father’s car in between church duties. The winning player’s pitch can be viewed at Superad.nfl.com/players, while Castilla’s story can be found at Superad.nfl.com/fans. The ads were produced in-house by the NFL. NFL’s agency, BBDO, New York, was also tapped as a consultant for the project.
- 'Drinkability' Super Bowl spot lacks creative punch : Lewis Lazare
- Blame it on the lousy economy. Blame it on the recent sale of American brewing giant Anheuser-Busch to Belgian-based brewery InBev. But for whatever reason, Anheuser-Busch's expected lineup of advertising that will air during the fast-approaching Super Bowl doesn't have the same creative punch many viewers have come to expect from A-B, even though the vast majority of this year's lineup of ads were produced by A-B's lead agency, DDB/Chicago.
- Bud to Strike Note of Pragmatism
- One Bud Light spot, which will use the brand's "drinkability" slogan, features two young men at a ski resort talking about how Bud Light is "easy to drink because it goes down smooth." One of the men attempts to illustrate competing brands' alleged lack of smoothness by throwing painful obstacles in front a skier.
Another Bud Light spot features late-night talk-show host Conan O'Brien agreeing to do a commercial that ostensibly will be aired only in Sweden. In the ad, he dons a disco-themed ensemble with a plunging neckline that reveals his chest hair.
Anheuser, the game's biggest advertiser, with 4½ minutes of ad time, is paying roughly $2 million per 30 seconds, says a person familiar with the matter. Anheuser is still formalizing its ad plans, and its lineup could change.
- Conan, Clydesdales to Star in A-B Super Bowl Spots
- Conan O'Brien will appear in an Anheuser-Busch Super Bowl commercial that uses Bud Lite's "Drinkability" theme, while Budweiser's stalwarts, the Clydesdales, are back in a trio of ads breaking during coverage of the Feb. 1 game on NBC. A-B's Keith Levy, vp, brand management, and chief creative officer Bob Lachky today offered a glimpse of the mostly humorous 4-1/2 minutes of work in the company's 21st consecutive Super Bowl appearance. A-B expects to show three 30-second spots in the game's first quarter, including the O'Brien spot.
- NBC Still Has About 10% of Its Time to Sell in Super Bowl
- Of course, the Super Bowl has been better known for the media hype and the commercials surrounding the event than it has for its classic contests. The cranky barfly will tell you that the game is often lopsided, and that ratings often dip significantly the later one gets into the third and fourth quarter. "Match-ups normally aren't a factor," said Neal Pilson, a sports-TV consultant who is a former president of CBS Sports. Still, he noted: "It's somewhat unusual for Super Bowl inventory to be available this late."
- Advertisers keep their heads in the game
- In the advertising world, building buzz is the pregame game. Coca-Cola is readying an update to the Mean Joe Greene commercial featuring Troy Polamalu and his bountiful hair. (Coca-Cola did not return calls seeking confirmation.) "Everybody's been waiting for the next Mean Joe spot," says Bob Horowitz, the executive producer of Super Bowls' Greatest Commercials, adding that Mr. Polamalu is known for his charisma and not his crankiness.
- Coca-Cola to Uncap 'Open Happiness' Campaign
- Coca-Cola is launching a new global ad campaign for its iconic cola, hoping to appeal to consumers' longing for comfort and optimism at a time when the weakening economy is sapping soft-drink sales. The new campaign -- expected to feature the slogan "Open Happiness," according to people familiar with the matter -- is the first for the Coca-Cola brand in three years. The latest slogan replaces "The Coke Side of Life."
- Denny’s First Super Bowl Spot Has Deal for Diners
- Denny’s will run its first Super Bowl spot this year, and one under consideration has cowboys eating a “candy breakfast.” The Denny’s Corporation is buying commercial time for a 30-second spot during Super Bowl XLIII. The ad is scheduled for the third quarter. "The commercial will have a "consumer offer that is a first ever for sit-down restaurants," said Mark Chmiel, chief marketing officer at Denny’s in Spartanburg, S.C., and it reinforces a message that Denny’s sells what he described as “real breakfast” rather than the “candy breakfast” served by competitors.
- Super Bowl Shocker! Two GoDaddy Commercials Approved
- Go Daddy has two commercials approved by network censors for one slot in this year's Super Bowl broadcast, 18-plus days in advance. That's a Go Daddy first. Now Go Daddy Asks YOU to Vote Online to Help Decide Which Ad Airs Super Bowl Sunday.
- Playboy says Super Bowl party's over
- Playboy and Sports Illustrated -- mainstays of the big event -- announced last week they won't hold their usual Super Bowl Week parties in Tampa this month. No Playmates, bunnies, swimsuit models or Hef's girlfriends. Maxim will still hold its party, the Tampa Tribune reports, and a Playboy spokeswoman said it will be sending, representatives to the DirecTV Celebrity Beach Bowl.
- Jennifer Hudson to sing at the Super Bowl
- Jennifer Hudson will make her first public appearance since the killings of her mother, brother and nephew during sports' grandest event — the Super Bowl. NFL spokesman Brian McCarthy confirmed Wednesday that Hudson will sing the national anthem at the Super Bowl in Tampa, Fla., on Feb. 1.
- Cheating Site Denied Ad In Super Bowl Program
- Officials for the dating Web site said that they were approached and they signed a six-figure contract for the ad with PSP Sports, which creates and sells ads in many official programs for sporting events. Noel Biderman, CEO of AshleyMadison.com, told CNBC that his ad was eventually rejected and was specifically told that the company wouldn't be allowed to advertise in any NFL game program until the end of time.
- "Super Bowl's Greatest Commercials 2009" Airs Before The Big Game
- A one-hour special in its ninth year, will originate from Raymond James Stadium in Tampa Bay and showcase 10 of the greatest commercials of all time. The show will be hosted by Jim Nantz, lead play-by-play announcer of "The NFL on CBS" and co-hosted by Daisy Fuentes.
- In the Wrong Job? Monster.com Wants You
- “Are you in the right job?” is a high-profile campaign that promotes Monster’s redesigned Web site. Ads began running during the Golden Globes on Sunday, and are scheduled during the Super Bowl and the January season premiere of “Lost.” In one television spot, a construction worker clings to a beam, crying and whimpering; the camera then pans up to show he is only a few feet off the ground. In another, a crew of emergency medical technicians jumps out of an ambulance as heroic music plays. They run to a car accident — and an E.M.T. faints.
- Win The Super Bowl Without Breaking A Sweat
- There is no bigger game in the ad biz than the Super Bowl. This is where the Mad Men face off not only through four quarters, but before the game, afterwards, and even the next morning as USA Today's Ad Meter reports which commercial was most popular. What if you could have the #1 commercial without even breaking a sweat? What if someone else made it for you for free?
- Super Bowl ads mostly sold out, says NBC
- Despite record prices, a grinding recession and the absence of two big advertisers this year, NBC says it's having no problem filling spots for Super Bowl XLIII. The network has sold about 90% of its 67 spots for the championship game scheduled for Feb. 1 in Tampa, Fla., according to NBC spokesman Brian Walker
- Studios Help NBC Pass 90% Super Bowl Sellout
- Sources said NBC has picked up the major studios as a hedge against shrivelling marketing budgets, taking its cues from the playbook Fox developed last year. With three weeks to go before NBC kicks off Super Bowl XLIII, the network has thrown its two-minute offense into gear, closing two key studio sponsorships as part of a sustained push for movie dollars. NBC on Jan. 9 said it had sold about 90 percent of its available inventory, leaving between eight and 10 of the 67 Super Bowl spots up for grabs, at a going rate of $3 million a pop. Media buyers polled said the number of remaining avails was closer to 10-12 spots.
- Monetizing The Super Bowl
- Super Bowl Advertising goes beyond the initial broadcast
- Super Bowl ads may be more subdued
- While the big game maintains its aura of hype and glitz, the bleak economic climate has influenced the kind of Super Bowl advertising we're all going to see on Feb. 1. Most notably, several major advertisers have decided to sit this one out.
- Recession raises stakes for Super Bowl advertising
- A recession that has companies closely watching expenses -- and cutting everything from staffing to travel costs -- makes the $3 million price tag for 30 seconds of commercial time during NBC's broadcast of the National Football League's championship game on February 1 even more conspicuous than usual.
- Super Bowl push planned for film ads
- Nearly every studio will push pics during the big game, airing on NBC Feb. 1, with the movie lineup naturally made up of summer tentpoles whose studios hope to appeal to the nearly 100 U.S. million viewers that tune in to the broadcast.
Confirmed for this year’s roster are high-profile titles like Paramount’s "Transformers: Revenge of the Fallen," "Star Trek" and "G.I. Joe"; Sony’s "Angels and Demons"; DreamWorks Animation’s "Monsters vs. Aliens"; and Universal’s "Land of the Lost" and its fourth installment in "The Fast and the Furious" franchise. Disney is also planning to use the game to raise the profile for Pixar’s next toon, "Up," while a "Wolverine" spot is likely from Fox.
- Teleflora to Advertise During Super Bowl
- Hoping to remind male viewers that Valentine's Day is just around the corner, Teleflora will run its first ever Super Bowl ad during the 2009 game.
Teleflora's spot, which is reminiscent of office sitcoms, shows a man giving a box of flowers to a mousy female coworker. Soon, the flowers start insulting her. In the unfinalized commercial the flowers said: "Have you ever considered rhinoplasty?"
"Don't send flowers in a box," the ad warns. "You don't know what they'll say." The commercial, which will run in the game's second quarter, is tagged with "The Teleflora Difference." It directs viewers to Teleflora.com.
- DreamWorks, SoBe, Intel, NBC Plan 3-D Super Bowl Ad
- A 3D Super Bowl ad for PepsiCo's SoBe Lifewater is being created by DreamWorks Animation and will include a trailer for the upcoming film "Monsters vs. Aliens." Intel, which provided technology for the trailer, is making available 125 million pairs of 3D glasses, which are being distributed by PepsiCo though SoBe Lifewater retail displays.
- NBC promotes 3d trailer for Monsters Vs. Aliens movie and "Chuck" tv show.
- During the wildcard playoffs, NBC ran a promotion for an 3D airing of "Monsters Vs. Aliens" trailer that will run on Super Bowl Sunday.
3d glasses will be available at select Pepsi and Sobe displays. Also airing in 3D will be NBC's "Chuck" tv show which will run after the game.
- Hyundai's 2010 Genesis Commercials Get Super Bowl Watchers' Attention
- The name for the ad campaign is "The Epic Lap." The 30-second commercials show Pikes Peak champ Rhys Millen doing some "precision driving" on Road Atlanta's 2.54-mile track, choreographed to the the great cellist Yo-Yo Ma's performance of the Gigue from Bach's Cello Suite No. 3 in C Major.
- Hyundai Returns to Super Bowl With Genesis
- NBC Nixes 'Shared' Super Bowl Ad
- Audi's Still Looking Super With New Super Bowl Ad
- NBC calls illegal formation on Super Bowl ad
- NBC Denies Co-Opting media buy
- Pedigree Will Use Super Bowl To Promote Pet Adoption
- FedEx Forgoes Super Bowl for First Time in 12 Years
- Monster Back in Super Bowl to Get Yardage for Redesign
- Who's Buying What in Super Bowl XLIII
- Pepsi Blocks Coke From First Half of Super Bowl
- Audi Back on Super Bowl
- Audi Goes Against Grain, Buys 60-Second Super Bowl Ad
- Audi Shifts Into 60 Seconds of Super Bowl Time
- NBC Not Slashing Super Bowl Prices…Yet
- Coors Light, Official Beer Sponsor of Super Bowl XLIII,Serves up Once-in-a-Lifetime Access to NFL Fans
- NBC still has Super Bowl ad slots available
- Pedigree Buys First Super Bowl Spot
- Super Bowl 2009 Advertising Age Special Report
- This page links to all the articles on Advertising Age about the 2009 Super Bowl.
- Hollywood Won't Quit Its Super Bowl Fix
- Some Super Bowl regulars sitting out 2009's ad blitz
- Are Super Bowl ads the last stand for recession-proof sports?
- GoDaddy Back in for Super Bowl XLIII
- Anheuser-Busch Plans to Feature Clydesdales in Super Bowl
- What's a Super Bowl Without a GoDaddy-esque Ad?
- Go Daddy Starts Shooting 2009 Super Bowl Ad
- Anheuser-Busch aims for big splash on first Super Bowl after InBev takeover
- NBC in talks for remaining Super Bowl ads
- ESPN - NBC in talks for remaining Super Bowl ads
- NBC ad sales for Super Bowl stalled at line of scrimmage
- Final Super Bowl Ad Slots Not Selling, FedEx, General Motors Among Companies Opting To Sit Out This Year - CBS News
- Monster, NFL Reach Sponsorship Deal That Includes Super Bowl Ad
- NFL Super Ad | Believe In Now
- Tough Times Complicate the Case for Buying Super Bowl Ads - WSJ.com
- FedEx Worries about Super Bowl Spots - Media Buyer Planner
- Cars.com Set to Kick Off 2009 Marketing Campaign With New Super Bowl Spot - MarketWatch
- ABC News: Single Gal Seeks Date in Super Bowl Ad
- MANHATTAN WOMAN LOOKS FOR DATE WITH $3M SUPER BOWL AD - New York Post
- Hyundai Fills Oscar Ad Void Left by GM
- After Surprise Turn in Super Bowl, Automaker Makes Buy for Next Year's Academy Awards
- A Hollywood beginning for NBC Super Bowl ad sales
- GM opts against Super Bowl ad amid cost cutting
- General Motors Corp. said Monday it will not air a TV advertisement during the 2009 Super Bowl, as the automaker continues to slash expenses as part of its restructuring plan.
GM spokeswoman Kelly Cusinato said that while GM will remain a sponsor of the National Football League and will likely air ads before and after the game, it will not buy ad time during the actual event.
- The Associated Press: The Boss to play Super Bowl halftime
- Bruce At The Super Bowl: Game On - Post Rock
- Media Life Magazine - NBC: We've sold most of Super Bowl
- Super Bowl Ads Still A "Touchdown" In Slow Economy - Media Money with Julia Boorstin - CNBC.com
- ESPN - NBC says 85 percent of Super Bowl ad space already gone - NFL
- Some NBC Super Bowl Ads Hit $3M - 9/11/2008 7:08:00 PM - Broadcasting & Cable
- Photos: Mars Snackfood US Unwraps New Products and Promotions at National Trade Show - MarketWatch
- Snickers debuts online video campaign to promote Super Bowl promotion - DMNews
- Super Bowl advertising nearly sold out - Tampa Bay Business Journal:
- SUPER BOWL TICKETS
- Need TIckets to the game? check here
- Superbowl-ads.com
- Superbowl-ads.com video viewer widget.
2008 Articles
- fedex winning ad
- Tide to Go(R) Super Bowl Ad Voted #1 in YouTube AdBlitz Contest: Financial News - Yahoo!Finance
- Ad Track:E-Trade baby, you're a star
- Super Bowl ads get fickle critique by NOW... -- themorningcall.com
- Nova Scotia News - TheChronicleHerald.ca
- SW Iowa News - Salesgenie pulls one of its Super Bowl ads
- comScore 2008 Super Bowl Post-Game Survey Shows Anheuser-Busch Scores as the King of Ads
- SalesGenie.com, GoDaddy.com Damage Brand at Super Bowl
- Hyundai sees Biggest Gains from Super Bowl Ads
- Victoria's Secret Tops Nielsen Bowl Ratings
- Ferrell's Bud Light Spot Hits Big Time
- 2008 Super Bowl Top 10 Most-Liked, Most-Recalled Spots - Advertising Age - Special Report: Super Bowl 2008
- SUPER BOWL AD METER: Budweiser is top-ranked ad, Doritos worst
- Omnicom Group Inc. Agencies Sweep Super Bowl Polls DDB, BBDO Top USA Today's 2008 Super Bowl Ad Meter
- Omnicom Group Inc. Agencies Sweep Super Bowl Polls
- Super Bowl Ad Roundup: Marketers Get Online Ads' Popularity, But Where's The Follow-Through?: Financial News - Yahoo!Finance
- The Buffalo News: Business: Ad executives underwhelmed by Super Bowl commercials
- Garfield: Madison Avenue Blows Big Game - Advertising Age - Garfield's Ad Review
- Monkeying With Agencies Doesn't Help CareerBuilder - Advertising Age - Special Report: Super Bowl 2008
- Mixed reviews for Super Bowl ads - Feb. 4, 2008
- Superbowl ads fail to increase Web traffic - Dayton Business Journal:
- Star power not enough this year in Super Bowl ads
- Media News - TV Ratings - Television Programming
- GoDaddy Super Bowl Spot Sets Web-Traffic Record - Advertising Age - Digital
- Lippert Rates the Super Bowl Spots
- Super Bowl Breaks Ratings Records - Advertising Age - Special Report: Super Bowl 2008
- Supermodels and celebrities dominate Super Bowl ads
- By Paul Thomasch NEW YORK (Reuters) - Advertisers couldn't have asked for much more out of the Super Bowl XLII on Sunday. A nail-biting 17-14 victory by the New York Giants over the New England Patriots likely kept most of the audience glued to...
- Super Bowl Commercials Disappoint
- The best Super Bowl Ads according to TiVo
- Super Bowl Ads: The Six Best - Media Blog - Jeff Bercovici - Mixed Media - Portfolio.com
- CrunchGear » Archive » TiVo releases seriously flawed Super Bowl ad data
- Super Bowl TV ads - nostalgic and family safe
- Super Bowl's TV ads are, er, a real smash - Los Angeles Times
- The Associated Press: First-Timers Excel in Super Bowl Ads
- Report Card: Super Bowl ads -- Courant.com
- STLtoday - Business - Story
- North County Times - Nothin' but Net column - This super holiday season is far from over
- The Super Ad Bowl: Two Decades of Players - The New York Times
- The ads that Bowled us over
- They're ad it again! Super Bowl commercials have zany flavor
- Super Bowl Ads Aren't What They Used To Be, You Just Can't Count On Being Entertained During The Commercial Breaks Anymore
- Super Bowl Branding -- Do Super Bowl Ads Really Work?
- Sunday's lineup for the Super Bowl of Advertising
- Do the Chicken Dance for KFC? NFL Doesn't Think So - Advertising Age - News
- Sorting through the history of Super Bowl ads
- Fox May Have Sold $215 Million in Super Bowl Ads
- Video: Derek Jeter Drives Mega Marketing Super Bowl Campaign for G2, a New Beverage From the Makers of Gatorade
- Coca-Cola Invites Viewers of Super Bowl Broadcast to Experience 'The Coke Side of Life'
- Super Bowl Advertisers and Mobile Sports Web Sites Aim for Touchdown - Keynote to Report the Online Action Play by Play
- MediaPost Publications - For Super Bowl Advertisers, Three Simple Steps To Score Online On Game Day - 01/31/2008
- Super Bowl advertising is risky business - Business of Super Bowl XLII- msnbc.com
- This Year’s Super Bowl Ads to Be Gentle and Sweet - New York Times
- All-Time Super Bowl Ad Rejects: No. 11 - AOL Video Blog
- Miller Spots a Strategy for Bowl Wars - WSJ.com
- The sleaziest Super Bowl ads of all time - Business of Super Bowl XLII- msnbc.com
- FOX SELLS OUT SUPER BOWL ADS
- Fox Sells Out Super Bowl Ads
- Super Bowl Mistakes and Triumphs of Anheuser-Busch - Advertising Age - News
- Taco Bell(R) Says 'Hola!' to New Fiesta Platters During Super Bowl
- Fast Food Maven » Blog Archive » Taco Bell buys Super Bowl ad to push value platter - OCRegister.com
- Culture Vulture: Sneak peek at Super Bowl ads
- Adweek Magazine In Print - Advertising News - Advertising Information
- There is less user-gen work in sight for the $2.7 million ad buys. Instead, elements of Super Bowls past, from animals to celebrities, will dominate the big game.
- The Nielsen Company :: The Nielsen Company to Measure Real-Time Consumer Feedback During the 2008 Super Bowl
- So Bad, They're Good
- The Super Bowl Blitz Expands in Online Arena - WSJ.com
- Ad Track: Basketball pro Wade evolves into an ad pro, too
- Companies Banking on Super Bowl Ads - Examiner.com
- Water
- New England Patriots, National Football League - CBSSports.com
- Super-Duper Sunday In Offing - ShootOnline
- Super Bowl Advertising Strategies
- Super Bowl Ads Linked to Stock Market Success
- Commercials you actually want to see - Jan. 25, 2008
- White House Office of National Drug Control Policy :: ONDCP Launches First Major Initiative to Combat Teen Prescription Drug Abuse
- White House Takes New Tack in Drug War - Advertising Age - News
- Why Bridgestone Has Three Ads for Two Bowl Slots - Advertising Age - News
- Network finally approves Go Daddy Super Bowl ad | EastValleyTribune.com
- Pepsi Super Bowl ad features silence
- Sneak peeks at Super Bowl ads | Philadelphia Inquirer | 01/24/2008
- Dell to run first Super Bowl ad that touts a collection raising money for Africa health project
- Bud's Super Bowl ads build buzz
- Marketers going all out to make impression on Super Bowl audience -- chicagotribune.com
- Super Bowl ads have cinematic quality
- 3 Minute Ad Age: Jan. 23, 2008
- The Associated Press: Budweiser to Run 7 Ads in Super Bowl
- MediaPost Publications - Analysts Seek 'Aha!' Moment In Super Bowl Advertising - 01/22/2008
- Auto-driven advertisers still rev up for Super Bowl
- Super Bowl ads bigger than actual game
- Super Bowl ads are a sign of the times - Media biz- msnbc.com
- Bud Light Steals A-B's Ad Thunder at Super Bowl - Advertising Age - News
- Tech, Internet Firms Staying On Sidelines During Super Bowl
- Unilever Roils Agency Giants, Punts Bowl Spot to Boutique
- CareerBuilder Hopes 'Tough Love' Attracts - WSJ.com
- Audi's Super Bowl ad oozes drama
- Hyundai Decides to Keep Its Ads in Super Bowl - Advertising Age - News
- MediaPost Publications - Quality Of Brand Awareness On Super Bowl Is Winning Key - 01/17/2008
- Leave it to 'beaver': Go Daddy punts on Super Bowl ad
- Go Daddy gives up on 'beaver' ad for Super Bowl
AZ Central.com - AZ,USA
SCOTTSDALE - Go Daddy Group Inc. has given up trying to get its Super Bowl "beaver" ad past Fox TV censors, and was waiting Wednesday for approval on an ...
See all stories on this
- The Associated Press: Timberlake Appearing in Super Bowl Ad
- Hyundai May Pull Out of Super Bowl - Advertising Age - News
- Super Bowl advertisers create buzz :: BtoB Magazine
- Garmin plans another splash in Super Bowl ads
- Even Rookie Advertisers Feel Big-Game Pressure - WSJ.com
- Ad Track: Pepsi hopes Earnhardt drives laps around A-B
- Who Just Made a Bowl Buy? It's a Big Secret - Advertising Age - News
- The Enquirer - P&G buys Super Bowl ad
- White House Drug Office Has Super Bowl Plans - Advertising Age - MediaWorks
- Super Bowl may be boon for weary TV advertisers
- By Paul Thomasch NEW YORK (Reuters) - The Hollywood writers strike, declining television ratings and the budgetary pressures that accompany an economic slowdown have conspired to make it a tough stretch for U.S. advertisers this year -- so the Super...
- Tide to Make Its Super Bowl Debut
- Coke looks for touchdown with Super Bowl ads | ajc.com
- Sports catching more ad dollars - Los Angeles Times
- Live events make it harder to skip commercials. The writers strike contributes to the trend.
- TV Decoder: Have $2.7 Million? Buy The Last Super Bowl Ad
- Action 3 News - Omaha, Nebraska News, Weather, and Sports | Omaha Company Plans Second Year of Super Bowl Ads
- Which Ads Will Score Among Super Bowl Viewers?
- - National Research Firm Will Test Ads and Announce Winners - FLEMINGTON, N.J., Jan. 7 /PRNewswire/ -- HCD Research announced today that it will once again conduct a national study the night of the Super Bowl to rate the commercials and announce...
- Audi, Toyota to Advertise in Super Bowl
- Big Plans for the Year Ahead: Q&A With Audi CMO Scott Keogh
- 'Player-Gen' Spot Slated for Super Bowl
- Salesgenie.com Ready to Reclaim Crown as Super Bowl's 'Worst Ad' Champion
- Consumers chip in with songs for Doritos
- Salesgenie.com Ready to Reclaim Crown as Super Bowl\'s \'Worst Ad\' Champion
- Super Bowl ad contest peeks at NFL stars' lives
- Hollywood Studios Size Up Superbowl Ads - Cinematical
- Gatorade gives audience an early look at Super Bowl ads
- NEWS TIMBERLAKE CAR CRASH SUPER BOWL AD Music, movie & Entertainment News
- Super Bowl Ad News
- Nielsen to Poke, Prod and Dissect Successful Super Bowl Spots - MarketingVOX
- Iron Man and Hancock Will Be at This Year's Super Bowl!
- Who's Buying What in Super Bowl XLII
- BUD BREWER EYEING FERRELL FOR SUPE AD
- Doritos Narrows its Search for its 'Cheesy' Love Song
- A-B sees Web as fertile ground for advertising efforts
- Nissan Takes the Local Route to the Super Bowl
- Chevy Gets Iffy on In-Game Super Bowl Ad, While Audi Becomes First-Timer
- In brief: Super Bowl ads nearly sold out at $2.7 million a pop
- MediaPost Publications - Audi's Super Bowl Ad To Intro 'New Era In Luxury' - 12/10/2007
- Fox: We're Out Of Super Bowl Ads. Would You Like To Buy One?
- Four automakers doing Super Bowl spots, Audi first in 20 years - Autoblog
- Super Bowl launch is a free kick for record labels - Times Online
- Audi Joins Fox's Super Bowl Lineup
- Time running out on available Super Bowl ad slots
- Horizon P. Inc. :: Super Bowl XLII Ads 95% Sold Out, Lingerie Bowl V Will Partner With Sole Advertiser for 2008 Broadcast
- Super Bowl XLII Ads 95% Sold Out, Lingerie Bowl V Will Partner With Sole Advertiser for 2008 Broadcast
- Super Bowl 30-Second Spots Could Fetch $3 Million
- theWHIR BLOGS - WHIRTV:New Go Daddy ad is "100 percent Go Daddy-esque!"
- News Corp says sold 95 pct of Super Bowl ads
- NEW YORK, Nov 7 (Reuters) - News Corp (NWSa.N: Quote, Profile, Research) said on Wednesday it has nearly sold all of the commercial time for the upcoming Super Bowl, which will be air on Fox early next year. Fox, which will broadcast the Super...
- Tampa's Super Bowl gets halftime sponsor - Tampa Bay Business Journal:
- 'Battle of the Bands' winner to get Super Bowl ad time - ABC4.com
- (ABC 4 News) - Half the fun of the Super Bowl is seeing the new ads, and this year, one company is taking it a step further.
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