Super Bowl Broadcast News

Thirty-second spots during Super Bowl 50 (L) sold for an average of $5 million, which is up about $500,000 from 2015. The Super Bowl was broadcast on CBS from Levi's® Stadium - (Home of the San Francisco 49ers) located in Santa Clara, California, in the San Francisco Bay Area on Feb. 7, 2016. The halftime entertainment includes Coldplay, with both Bruno Mars and Beyoncé taking part. The Denver Broncos defeated the Carolina Panthers 24-10.

Neilsen Ratings 2015: According to results from The Nielsen Company, the broadcast of Super Bowl XLIX (2015) on NBC had an average audience of 114.4 million viewers, which surpassed the previous year’s Super Bowl, and became the most watched television program of all time. The game peaked at 120.8 million viewers during its final minutes. Katy Perry's performance was also the most watched halftime show in the 49 year history of the event.

See our cost breakdown for advertisements and ratings for every year of the Super Bowl.

The Commercials of Super Bowl 50

2016 Super Bowl 50 (L)


The Best Super Bowl Ads of 2016. (And the Worst Ones.) – Slate Magazine

Last year, the Super Bowl ad mood was decidedly somber. It’s not every day a consumer-facing brand makes a spokesperson out of a tragically deceased young boy. This year marked a clear return to lighthearted tropes of yore: animals, topical jokes, and a passel of celebrities. The result was less of a downer. But this was an evening of meh—a…

The Top 10 Super Bowl Commercials of 2016 –

Sunday night’s Super Bowl commercial breaks featured almost as many celebrities as an awards show red carpet. Drake, Ryan Reynolds, Alec Baldwin, Missy Elliott, Amy Schumer—who wasn’t on our TV screen in between fumbles? But of course, there were other memorable ads sans celebrities too. We were introduced to generations of Super Bowl babies (Google it), laughed when we saw a…

High School Students Break Down The Super Bowl Ads – NPR

LAMP students created this mashup to comment on portrayals of masculinity in the Super Bowl ads. The LAMP YouTube Kung Fu Panda slurps noodles. An ugly/cute “puppy-monkey-baby” toddles into a living room. Kevin Hart stalks his daughter and her date to an amusement park via helicopter. Just three moments that various brands paid $5 million per 30 seconds to parade…

Super Bowl ads were an unmemorable parade of stars – New York Post

Super Bowl ads were an unmemorable parade of stars – New York Post

Madison Avenue paraded a comic cavalcade of movie stars, chatty critters and hit makers before Super Bowl viewers Sunday night. Advertisers largely played it safe, perhaps still shuddering over last year’s Nationwide Insurance fiasco, when one of the most talked-about commercials was about children dying in accidents. “I’m a bit disappointed at the overall creative effort this year,” said Jarrod…

Colonial Williamsburg Super Bowl ad shows World Trade Center falling, angers viewers – Washington Post

Colonial Williamsburg Super Bowl ad shows World Trade Center falling, angers viewers – Washington Post

A Super Bowl ad promoting tourism in Colonial Williamsburg made a questionable choice in showing video of the Sept. 11, 2001 attacks on the World Trade Center. The commercial, which aired in New York, Philadelphia and Washington, begins with reversed footage of achievements throughout American history: the first flight, the inauguration of President Obama, suffragettes, missions to space. A narrator calls…

Manning gave Budweiser $14 million in free Super Bowl ads – Milwaukee Journal Sentinel

Companies paid $5 million for 30 second ads during Super Bowl 50. It took Peyton Manning about two seconds to accomplish the game’s biggest plug. Immediately after leading the Denver Broncos to a 24-10 victory over the Carolina Panthers, Manning told a CBS sideline reporter that his postgame plan was to “drink a lot of Budweiser.” The quarterback mentioned the…

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Your choices for the top 5 Super Bowl ads since 1998

Thanks to everyone that has participated in our surveys and polls for the past 17 years! We look to hearing from you about this years to picks and favorites. Top 5 Ads of 1998 Top 5 Ads of 1999 Top 5 Ads of 2000 Top 5 Ads of 2001 Top 5 Ads of 2002 Top 5 Ads of 2003 Top 5 Ads of 2004 Top 5 Ads of 2005 Top 5 Ads of 2006 Top 5 Ads of 2007 Top 5 Ads of 2008 Top 5 Ads of 2009 Top 5 Ads of 2010 Top 5 Ads of 2011 Top 5 Ads of 2012 Top 5 Ads of 2013 Top 5 Ads of 2014