Super Bowl Broadcast News

Thirty-second spots during Super Bowl 51 (LI) are selling for an average of $5 million, which is up about the same as ads from 2016. The Super Bowl will be broadcast on FOX NRG Stadium in Houston, Texas - (Home of the Houston Texans) on Feb. 5, 2017. Super Bowl 51 will feature the champions from both the AFC and NFC, and the Texans won the AFC South, so it could be a home game if they can win during the playoffs. The Pepsi sponsored halftime entertainment features Lady Gaga.

Expect to see these brands grabbing for your attention during Super Bowl 51 (LI) on Feb 5th! (and the weeks surrounding the big game) Automotive: Audi, Buick, Honda, Kia, Lexus, Mercedes-Benz and WeatherTech. Food and Beverage: Anheuser-Busch, Avocados From Mexico, Pepsi, Skittles, Snickers Packaged Goods: Febreze, GNC, Mr. Clean Retail: 84 Lumber

Neilsen Ratings 2016: According to results from The Nielsen Company, the broadcast of Super Bowl L (2016) on CBS had an average audience of 111.9 million viewers, and was viewed in an average of 54.3 million homes and had a preliminary 46.6 U.S. household rating. Preliminary estimates also found that 72% of U.S. homes with televisions in use were tuned into the Super Bowl 50 telecast—the highest household share since Super Bowl XVI in 1982. In regard to the social nature of the big game, Nielsen Social noted that 16.9 million Tweets were sent by 3.8 million unique authors about “Super Bowl 50” on CBS on Sunday, Feb. 7, 2016. Included within this total Twitter activity for the TV event, 4.6 million Tweets were sent by 1.4 unique authors about the advertisements that aired in the live TV event. Additionally, the most-Tweeted minute during the TV event was at 8:44 p.m. ET, when 162,000 Tweets were sent in the minute following the Super Bowl halftime show.

Watch the Ads of the 2016 Super Bowl 50 (L) or pick a year from the drop down at the top of this page to find your favorite ad from the Super Bowl. See our cost breakdown for advertisements and ratings for every year of the Super Bowl.

2017 Super Bowl 51 (LI)

LATEST NEWS News, Reviews, Previews of Super Bowl Commercials

84 Lumber Buys 90-Second 15 Million Dollar Super Bowl Spot

The spot, to air in the second quarter just prior to halftime, is designed to recruit associates eager to develop careers with the 61-year-old brand. Its first-ever Super Bowl spot will evolve into a year-long recruitment campaign, targeting men, aged 20-to-29, with promises of job training and career development. Spending an industry-estimated $15 million on a single Super Bowl spot…

Audi Will Return to the Super Bowl for the 9th Time

Audi has announced that they will be part of the Super Bowl advertising lineup this year. The 2017 Super Bowl will be the ninth time Audi will advertise. The luxury automaker tapped its creative shop, Venables Bell & Partners, to handle the spot. The San Francisco-based agency was recently named “2016 Breakthrough Agency of the Year” by Adweek. VB&P also…

Buick to air Super Bowl ad for second straight year

Buick will return to the Super Bowl with a 30-second ad during the first half. “We will be back in the Super Bowl for the second year in a row,” Buick spokesman Stuart Fowle said. Last year, Buick showed off its new Cascada convertible in a 30-second spot with two celebrities attending a wedding. Fowle said the brand opted to… News, Reviews, Previews of Super Bowl Commercials

Procter & Gamble Buy Two Super Bowl Ads

Advertising Age reports that Procter & Gamble is buying two advertising spots during the 51st Super Bowl, one for its Mr. Clean product and the other for its Febreeze product. The Febreeze :30 second commercial will air during the second quarter. The ad will include online video and a digital marketing campaign. The new, mass-reach advertising campaign for Mr. Clean… News, Reviews, Previews of Super Bowl Commercials

Say Goodbye to Doritos Crowd Sourced Ads During Super Bowl LI

Their commercials have been some of the most popular shown during Super Bowls, but don’t look for Doritos ads during the Super Bowl LI telecast Feb. 5. Frito-Lay, a subsidiary of PepsiCo that also makes Cheetos, Funyuns and Sun Chips, told Advertising Age in an email that it was ending a 10-year run for the chips because the game “did…

2013 Budweiser Black Crown Super Bowl XLVII Commercial "Celebration"

AB InBev Culls Portfolio, Cuts Bud Black Crown and Beck’s Sapphire

Anheuser-Busch InBev is axing two line extensions, Budweiser Black Crown and Beck’s Sapphire, that were plugged with pricey Super Bowl ads in 2013. The beers are among several products that the brewer will discontinue next year as part of what it is calling a “portfolio optimization initiative.” Also on the chopping block are two products introduced in 2015: Oculto, a…

Butterfinger Won’t Be Back in the Next Super Bowl

Butterfinger, which ran Super Bowl commercials in two of the last three years, plans to sit on the sidelines for Super Bowl LI. Rob Case, chief marketing officer for Nestle USA, said “We just feel it’s best on that particular brand to spend our resources in different ways.” The Super Bowl is a high consumption time for many Nestle brands,…

Read More recent posts, and old articles, commercials

Your choices for the top 5 Super Bowl ads since 1998

Thanks to everyone that has participated in our surveys and polls for the past 19 years! We look to hearing from you about this years to picks and favorites. Top 5 Ads of 1998 Top 5 Ads of 1999 Top 5 Ads of 2000 Top 5 Ads of 2001 Top 5 Ads of 2002 Top 5 Ads of 2003 Top 5 Ads of 2004 Top 5 Ads of 2005 Top 5 Ads of 2006 Top 5 Ads of 2007 Top 5 Ads of 2008 Top 5 Ads of 2009 Top 5 Ads of 2010 Top 5 Ads of 2011 Top 5 Ads of 2012 Top 5 Ads of 2013 Top 5 Ads of 2014