Ad Previews of Super Bowl LII (52)

Super Bowl Broadcast News

Thirty-second spots during the 2018 Super Bowl (LII) are selling for “just north” of $5 million, which is close to the same as ads from 2017. The Super Bowl will be broadcast on NBC from U.S. Bank Stadium, Minneapolis Minnesota on Feb. 4, 2018. Calling the game will be play-by-play announcer Al Michaels, former Cincinnati Bengals wide receiver and current color commentator Cris Collinsworth, and sideline reporter Michele Tafoya. Joining Tafoya will be Heather Cox, who will call her first ever Super Bowl in her first two seasons with NBC Sports. The Pepsi sponsored halftime entertainment features Justin Timberlake will be the featured performer. Timberlake performed in two previous Super Bowls: Super Bowl XXXV in 2001 as a member of NSYNC, and Super Bowl XXXVIII in 2004 with Janet Jackson, and was part of the “Wardrobe Malfunction” incident.

Neilsen Ratings 2017: According to results from The Nielsen Company, the broadcast of Super Bowl LI (2017) on CBS had an average audience of 111.3 million viewers, and was viewed in an average of 53.6 million homes and had a preliminary 45.3 U.S. household rating. Preliminary estimates also found that 70% of U.S. homes with televisions in use were tuned into the Super Bowl LI. In regard to the social nature of the big game, Nielsen Social noted that there were 190.8 million social media interactions across Facebook and Twitter from 48.3 million people in the U.S. related to "Super Bowl LI: New England Patriots vs. Atlanta Falcons" on Sunday, Feb. 5, 2017, according to Nielsen. Social activity for the game peaked between 10:30 ET p.m. and 10:34 ET p.m. when 7.5 million interactions occurred after the New England Patriots defeated the Atlanta Falcons. On Twitter, each person in the U.S. interacted 4.4 times on average. The most Tweeted-about ads included Mr. Clean's "Cleaner of Your Dreams," Audi's "Daughter," and Buick's "Pee Wee Commercial with Cam Newton & Miranda Kerr" (excludes TV and movie trailers).

Watch the Ads of the 2017 Super Bowl 51 (LI) or pick a year from the drop down at the top of this page to find your favorite ad from the Super Bowl. See our cost breakdown for advertisements and ratings for every year of the Super Bowl.

2018 Super Bowl 52 (LII)


Super Bowl Ads: YouTube Reveals Top 10 Most-Viewed Spots

One of the big winners out of Super Bowl LII’s advertising blitz: Amazon’s spot showcasing the Alexa voice assistant, which generated the most views on YouTube as of early Monday. Big movie trailers and TV shows also hit the top 10 most-viewed Super Bowl , according to YouTube . As of 1 a.m. Eastern on Monday, here are the top… News, Reviews, Previews of Super Bowl Commercials

Fiat Chrysler Announces Super Bowl Ad Plan

Fiat Chrysler Automobiles will blanket the Super Bowl with five ads for its Jeep and Ram brands, the automaker announced today. The ad buy represents a record number for the automaker in the game and ties it with Anheuser-Busch InBev for the most ads run by a single marketer in this year’s Super Bowl, based on what brands have confirmed…

2018 Coca-Cola Super Bowl Ad “The Wonder of Us”

There’s no one quite like you. Or her. Or him. Or them. The world is filled with over 7 billion unique yous who are all special in their own ways. And while we’re different, there’s a Coke for every single one of us. Whether it be in a glass bottle, or a mini, or an ice-cold Coke Life, or a…

Sir Anthony Hopkins apperas in an Amazon Alexa 2018 Super Bowl Ad

What to Watch 2018 – WSJ Sneak Peek Video

With advertisers forking out over $5 million for a 30-second Super Bowl slot this year, they don’t want to fumble. WSJ’s Suzanne Vranica has a sneak peek at what commercials to look out for at this year’s “creative bowl.”

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Your choices for the top 5 Super Bowl ads since 1998

Thanks to everyone that has participated in our surveys and polls for the past 20 years! We look to hearing from you about this years to picks and favorites. Top 5 Ads of 1998 Top 5 Ads of 1999 Top 5 Ads of 2000 Top 5 Ads of 2001 Top 5 Ads of 2002 Top 5 Ads of 2003 Top 5 Ads of 2004 Top 5 Ads of 2005 Top 5 Ads of 2006 Top 5 Ads of 2007 Top 5 Ads of 2008 Top 5 Ads of 2009 Top 5 Ads of 2010 Top 5 Ads of 2011 Top 5 Ads of 2012 Top 5 Ads of 2013 Top 5 Ads of 2014 Top 5 Ads of 2015 Top 5 Ads of 2016 Top 5 Ads of 2017