Super Bowl Broadcast News

Thirty-second spots during Super Bowl XLIX were sold for an average of $4.5 million, which is up about $400,000 from 2014. Super Bowl XLIX was broadcast on NBC from University of Phoenix Stadium in Glendale/Phoenix area in Arizona on Feb. 1, 2015. The halftime entertainment for 2015 was Katy Perry. Lenny Kravitz had a special appearance in the Pepsi sponsored Super Bowl XLIX Halftime Show.

Neilsen Ratings 2014: According to results from The Nielsen Company, the broadcast of Super Bowl XLVIII on FOX had an average audience of 111.5 million viewers, which surpassed the previous year’s Super Bowl, and became the most watched television program of all time. The game had a 46.4 rating and was viewed in over 53 million homes.

See our cost breakdown for advertisements and ratings for every year of the Super Bowl.

2015 Super Bowl XLIX

Snickers 2015 Super Bowl XLIX Ad “Brady Bunch”

BBDO New York Wins Inaugural ‘Super Clio’ for Snickers “The Brady Bunch”

CLIO, the esteemed international advertising, design and communications competition, today named BBDO New York the CLIO Creative Bowl winner. “The Brady Bunch” proved a fan favorite as well, with social buzz building prior to the Big Game. An expert jury, led by McCann Worldgroup Global Creative Chairman Rob Reilly, gathered to vote on the strongest creative. A live trophy presentation…

Super Bowl XLIX Breaks Viewer Record

Super Bowl XLIX just made history. Sunday’s nail-biting game was the most-watched show in U.S. television history, according to the latest Nielsen data. The New England Patriots’ 28-24 victory over the Seattle Seahawks was also the highest-rated Super Bowl in the last 30 seasons. The game brought in 114.4 million viewers between 6:31 p.m. ET and 10:10 p.m. ET, 2.2…

The 5 Best Ads of Super Bowl XLIX

The 5 Best Ads of Super Bowl XLIX

Brands tried all sorts of approaches in their ads for Super Bowl XLIX—uplifting, amusing, awe-inspiring and yes, even horrifying—but only a handful of spots truly hit that sweet spot where brilliant idea meets flawless execution. Notably, it was a night when many advertisers tried to be not just entertaining but edifying—in particular, socially conscious. But as both the Coca-Cola and…

Doritos winner gets $1 million from $2,000 budget

Doritos winner gets $1 million from $2,000 budget

Scott Zabielski just can’t believe what he won during the Super Bowl: $1 million and a new job. Zabielski had made an ad and entered it into a contest run by Dorito’s, called “Crash the Super Bowl.” He spent a total of $2,000 making the winning commercial that aired during the Super Bowl on Sunday evening, capturing an audience that… News, Reviews, Previews of Super Bowl Commercials

Half of Super Bowl ads had hashtags

Half of the 56 ads aired during Super Bowl XLIX used hashtags, proving that Facebook and Twitter have become the new water cooler for discussing the best (and worst) spots. The number of hashtags used was actually down from a record 57% of all ads during last year’s game, according to Marketing Land. A total of 16 commercials included website…

Companies strike serious, somber tone in Super Bowl ads

Companies strike serious, somber tone in Super Bowl ads

Forget slapstick and sex in Super Bowl ads: This year, serious was the name of the game. Nationwide ran an ad on preventable childhood death. Carnival struck a somber note with a voiceover by John F. Kennedy speaking lyrically about the sea. And a public service announcement by coalition No More depicted a chilling 911 call from a battered woman…

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The Commercials of Super Bowl XLIX

Your choices for the top 5 Super Bowl ads since 1998

Thanks to everyone that has participated in our surveys and polls for the past 17 years! We look to hearing from you about this years to picks and favorites. Top 5 Ads of 1998 Top 5 Ads of 1999 Top 5 Ads of 2000 Top 5 Ads of 2001 Top 5 Ads of 2002 Top 5 Ads of 2003 Top 5 Ads of 2004 Top 5 Ads of 2005 Top 5 Ads of 2006 Top 5 Ads of 2007 Top 5 Ads of 2008 Top 5 Ads of 2009 Top 5 Ads of 2010 Top 5 Ads of 2011 Top 5 Ads of 2012 Top 5 Ads of 2013 Top 5 Ads of 2014