SuperBowl-Ads.com Ad Previews of Super Bowl LII (52)

Super Bowl Broadcast News

Thirty-second spots during the 2018 Super Bowl (LII) are selling for “just north” of $5 million, which is close to the same as ads from 2017. The Super Bowl will be broadcast on NBC from U.S. Bank Stadium, Minneapolis Minnesota on Feb. 4, 2018. Calling the game will be play-by-play announcer Al Michaels, former Cincinnati Bengals wide receiver and current color commentator Cris Collinsworth, and sideline reporter Michele Tafoya. Joining Tafoya will be Heather Cox, who will call her first ever Super Bowl in her first two seasons with NBC Sports. The Pepsi sponsored halftime entertainment features Justin Timberlake will be the featured performer. Timberlake performed in two previous Super Bowls: Super Bowl XXXV in 2001 as a member of NSYNC, and Super Bowl XXXVIII in 2004 with Janet Jackson, and was part of the “Wardrobe Malfunction” incident.

Neilsen Ratings 2017: According to results from The Nielsen Company, the broadcast of Super Bowl LI (2017) on CBS had an average audience of 111.3 million viewers, and was viewed in an average of 53.6 million homes and had a preliminary 45.3 U.S. household rating. Preliminary estimates also found that 70% of U.S. homes with televisions in use were tuned into the Super Bowl LI. In regard to the social nature of the big game, Nielsen Social noted that there were 190.8 million social media interactions across Facebook and Twitter from 48.3 million people in the U.S. related to "Super Bowl LI: New England Patriots vs. Atlanta Falcons" on Sunday, Feb. 5, 2017, according to Nielsen. Social activity for the game peaked between 10:30 ET p.m. and 10:34 ET p.m. when 7.5 million interactions occurred after the New England Patriots defeated the Atlanta Falcons. On Twitter, each person in the U.S. interacted 4.4 times on average. The most Tweeted-about ads included Mr. Clean's "Cleaner of Your Dreams," Audi's "Daughter," and Buick's "Pee Wee Commercial with Cam Newton & Miranda Kerr" (excludes TV and movie trailers).

Watch the Ads of the 2017 Super Bowl 51 (LI) or pick a year from the drop down at the top of this page to find your favorite ad from the Super Bowl. See our cost breakdown for advertisements and ratings for every year of the Super Bowl.

2018 Super Bowl 52 (LII)

LATEST NEWS
Mars Incorporated Super Bowl Teaser Danny DeVito

Danny DeVito To Star In M&M’S Super Bowl LII Commercial

M&M’S released a short online video revealing that Danny DeVito will star in the brand’s new Super Bowl LII commercial. To give America a taste of what’s to come on Super Bowl Sunday, DeVito is shown humorously lounging in a pool of chocolate. This teaser video, which was created by BBDO New York, nods to one of the most iconic visuals consistently found in…

Bill Hader Brings The Laughs To Pringles First-Ever Super Bowl Ad

This Super Bowl, Sunday, Feb 4th Pringlesbrand is debuting its first-ever television advertisement during the big game. Pringles®, known for its bold flavors, playful nature and endless stacking possibilities, will be showcasing “Flavor Stacking.” Bill Hader stars in the ad, bringing the laughs and showing fans that eye-opening moment when you discover the phenomenon that is “Flavor Stacking.” Due to their unique shape, Pringles crisps are perfect for…

SuperBowl-Ads.com News, Reviews, Previews of Super Bowl Commercials

Toyota going car-less in advertisement for Super Bowl

Toyota is using a high-profile spot in the Super Bowl — first ad break after kickoff — to spread word of its evolution into what it calls a mobility company. It’s part of a campaign to tout Toyota’s venture into emerging technologies to help people with physical barriers to move. The ad campaign will continue with eight to 10 other…

Doritos and Mtn Dew Get Linked Super Bowl Ads With Peter Dinklage and Morgan Freeman

PepsiCo is plugging its Mtn Dew and Doritos brands in back-to-back ads totaling 60 seconds starring actors Morgan Freeman and Peter Dinklage. The spots by Goodby, Silverstein & Partners promote two new line extensions: lemon-lime flavored Mtn Dew Ice and spicy Doritos Blaze. In a teaser video released today, Freeman reps Mtn Dew and Dinklage, known for his “Game of…

Keanu Reeves Set to Star in Squarespace’s Fifth Consecutive Super Bowl Ad

Squarespace announced it will run a 30-second Super Bowl ad during this year’s game on Feb. 4—marking the brand’s fifth consecutive appearance in the Big Game. In the last four years, Squarespace treated viewers several big celebrity names, including John Malkovich and Jeff Bridges. This year will be no different. The brand, which opted to create the spot in-house rather…

Stella Artois and Water.org Co-founder Matt Damon Team Up for Super Bowl Ad

Stella Artois, part of the Anheuser-Busch family of brands, and Water.org today announced a call to action for all beer lovers who plan to watch this year’s Super Bowl, the most highly watched event of the year. By stocking up on Stella Artois beer for the big game and beyond, people across the country can help provide access to clean…

SuperBowl-Ads.com News, Reviews, Previews of Super Bowl Commercials

Paramount, Universal Gear Up for Super Bowl Commercials

Viacom’s Paramount and Comcast’s Universal will run advertising in NBC’s coming broadcast of Super Bowl LII, according to spokespersons for the studios, suggesting that movie trailers will – yet again – likely represent a healthy portion of the glitzy commercials supporting the game.Movies are typically one of the biggest categories of Super Bowl advertising. Indeed, in Fox’s 2017 broadcast of Super Bowl…

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Your choices for the top 5 Super Bowl ads since 1998

Thanks to everyone that has participated in our surveys and polls for the past 20 years! We look to hearing from you about this years to picks and favorites.

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