One of the big winners out of Super Bowl LII’s advertising blitz: Amazon’s spot showcasing the Alexa voice assistant, which generated the most views on YouTube as of early Monday. Big movie trailers and TV shows also hit the top 10 most-viewed Super Bowl , according to YouTube . As of 1 a.m. Eastern on Monday, here are the top…
SuperBowl-Ads.com Ad Previews of Super Bowl LII (52)
Super Bowl Broadcast News
Thirty-second spots during the 2018 Super Bowl (LII) are selling for “just north” of $5 million, which is close to the same as ads from 2017. The Super Bowl will be broadcast on NBC from U.S. Bank Stadium, Minneapolis Minnesota on Feb. 4, 2018. Calling the game will be play-by-play announcer Al Michaels, former Cincinnati Bengals wide receiver and current color commentator Cris Collinsworth, and sideline reporter Michele Tafoya. Joining Tafoya will be Heather Cox, who will call her first ever Super Bowl in her first two seasons with NBC Sports. The Pepsi sponsored halftime entertainment features Justin Timberlake will be the featured performer. Timberlake performed in two previous Super Bowls: Super Bowl XXXV in 2001 as a member of NSYNC, and Super Bowl XXXVIII in 2004 with Janet Jackson, and was part of the “Wardrobe Malfunction” incident.
Neilsen Ratings 2017: According to results from The Nielsen Company, the broadcast of Super Bowl LI (2017) on CBS had an average audience of 111.3 million viewers, and was viewed in an average of 53.6 million homes and had a preliminary 45.3 U.S. household rating. Preliminary estimates also found that 70% of U.S. homes with televisions in use were tuned into the Super Bowl LI. In regard to the social nature of the big game, Nielsen Social noted that there were 190.8 million social media interactions across Facebook and Twitter from 48.3 million people in the U.S. related to "Super Bowl LI: New England Patriots vs. Atlanta Falcons" on Sunday, Feb. 5, 2017, according to Nielsen. Social activity for the game peaked between 10:30 ET p.m. and 10:34 ET p.m. when 7.5 million interactions occurred after the New England Patriots defeated the Atlanta Falcons. On Twitter, each person in the U.S. interacted 4.4 times on average. The most Tweeted-about ads included Mr. Clean's "Cleaner of Your Dreams," Audi's "Daughter," and Buick's "Pee Wee Commercial with Cam Newton & Miranda Kerr" (excludes TV and movie trailers).
It’s symbolic of a unique conundrum TV networks face currently. Streaming services need to run ads during big live events on TV. But ultimately they threaten to hammer the TV ad business. Netflix last night handed NBC upwards of $5 million for a Super Bowl ad — just to tell an expected television audience of 100 million or so…
Here’s a look at the winners and losers during the biggest advertising showcase of the year. WINNERS Amazon Budweiser NFL PepsiCo Sprint Jeep Tide LOSERS Diet Coke Dodge Ram TurboTax
Enjoy cheers from the “Big Game Silver Squad,” a team of silver-haired all-stars and veterans of the cheer trade, who are working through their retirement as a cheer squad. We are still looking forward to the release of “Lifeguard” which may be on of the best ads in 2018.
Fiat Chrysler Automobiles will blanket the Super Bowl with five ads for its Jeep and Ram brands, the automaker announced today. The ad buy represents a record number for the automaker in the game and ties it with Anheuser-Busch InBev for the most ads run by a single marketer in this year’s Super Bowl, based on what brands have confirmed…
With 365 horsepower, the new 2018 Kia Stinger is a legend in the making. But what happens when it comes face to face with another legend: rock and roll icon Steven Tyler? Watch as Steven and the Stinger defy history in Kia’s 2018 Big Game ad.
There’s no one quite like you. Or her. Or him. Or them. The world is filled with over 7 billion unique yous who are all special in their own ways. And while we’re different, there’s a Coke for every single one of us. Whether it be in a glass bottle, or a mini, or an ice-cold Coke Life, or a…
With advertisers forking out over $5 million for a 30-second Super Bowl slot this year, they don’t want to fumble. WSJ’s Suzanne Vranica has a sneak peek at what commercials to look out for at this year’s “creative bowl.”
In 2017, Terry Bradshaw made national headlines when he appeared live on the Super Bowl LI broadcast with a stain on his shirt. As we gear up for Super Bowl LII, Terry is back on set and already running into a few problems.
This is the Pepsi that’s forever fun. This is the Pepsi for every generation.
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