Super Bowl Broadcast News
Thirty-second spots during the 2019 Super Bowl (LIII) are selling for approx. $5 million, which is close to the same as ads from 2018. The Super Bowl will be broadcast on CBS from Mercedes-Benz Stadium in Atlanta, Georgia. on Feb. 3, 2019. The halftime entertainment headliner will be Maroon 5, and have had a bit of a hard time finding a replacement after several artists turned down offers. Just before Christmas it was announced that Travis Scott will join Maroon 5 during the halftime show.
Last Year’s Ratings
Neilsen Ratings 2018: According to results from The Nielsen Company, the broadcast of Super Bowl LII (2018) on NBC had an average audience of 103.4 million viewers, and had a preliminary 43.1 U.S. household rating. (That is a drop off of approximately 7% from the 2017 Super Bowl) Super Bowl LII was also the most live-streamed Super Bowl ever, delivering an Average Minute Audience (AMA) of 2.02 million viewers via the NBC Sports app, NBCSports.com, NBC.com ‘TV Everywhere,’ En Vivo app, NFL.com, NFL Mobile from Verizon, the Yahoo Sports app, and go90. Last night’s live stream peaked at 3.1 million concurrent streams. In regard to the social nature of the big game, 170.7 million social media interactions across Facebook, Instagram and Twitter in the U.S. about Super Bowl LII on NBC on Feb. 4, 2018. The top three most social minutes of the telecast on Twitter occurred at 10:20 ET p.m., during which 240,000 Twitter interactions were sent discussing the Eagles winning, 8:35 ET p.m., during which 150,000 Twitter interactions were sent discussing the Pepsi Halftime Show, and 10:06 ET p.m., during which over 129,000 Twitter interactions were sent discussing Tom Brady’s fourth-quarter fumble.There were 122.1 million organic interactions on Facebook in the U.S. about the game, with 62% of these interactions sent by females and 32% sent by people aged 34 and under.
Watch the Ads of the 2018 Super Bowl 51 (LII) or pick a year from the drop down at the top of this page to find your favorite ad from the Super Bowl.
See our cost breakdown for advertisements and ratings for every year of the Super Bowl.