CBS will air what is being called the first-ever HIV/AIDS commercial to be seen during Super Bowl Sunday programming.
Sources within CBS’s parent company, Viacom, tell the Gay.com/PlanetOut.com Network that the 20-second spot is expected to run in the latter half of the Super Bowl XXXVIII Pre-Game Show, when the most viewers are expected to tune in.
The public service announcement begins with a picture of a dumpster in an alley while viewers hear, “Twenty million young lives thrown away. That’s how many could contract HIV in the next few years. But it doesn’t have to be like that.”