Taco Bell is supporting the launch of the NBA Five Buck Box with broadcast TV and radio ads featuring Barkley. Debuting Thursday, January 28, the first set of :15 and :30 television ads titled “Poem” present a prim and proper “Sir Charles” in his study while contemplating a poem that best describes the NBA Five Buck Box. These “to be continued” spots, which will run nationally, serve as a humorous teaser for the concluding ads to come.
On Sunday, February 7, during the biggest game in football, “It Rocks” makes its debut with Barkley’s complete musical rhyme and features a special appearance from Los Angeles Lakers forward, Lamar Odom. The ad, created by Draftfcb Orange County in conjunction with House of Usher (production), Hatch (digital special effects) and Method Studio (special effects), will run nationally through March 7, accompanied by :60, :45 and :30 radio versions. The spot was directed by Kinka Usher.