Timing was everything for Budweiser’s ad featuring Clydesdale horses. A zebra, officiating a football game between the horses, views a replay of the game. Coincidentally, the next play in the real game was challenged, and the official went to the replay booth.
The Super Bowl game itself is usually anticlimactic, as was last night’s rollover, which left us wondering who brought the bigger choker to San Diego: Shania Twain or Al Davis? But long after we’ve forgotten the final score, we’ll remember the TV commercials. In fact, a recent survey concluded that 40 percent of us watch the game primarily to see the ads.
The year’s biggest TV event is also a glorious, high-stakes showcase for Madison Avenue.