The man behind a Super Bowl halftime football game between lingerie-clad models says he has assured executives with sponsor Dodge that the event will be more than a televised “panty party.”
The idea of a pay-per-view bra-and-panty fest “concerned Dodge executives, as it should, because that’s not what they were sold,” said Mitch Mortaza, creator and executive producer of Lingerie Bowl 2004, which will take place during the Super Bowl on Feb. 1.
The contest will feature 14 models — seven to a team — playing a real game of tackle football dressed in lingerie and some protective equipment. Former professional players Eric Dickerson and Lawrence Taylor will coach the teams.
The 20-minute program will air on pay-per-view channels for $19.95.