It’s been 11 years since Burger King Corp. last advertised during the Super Bowl broadcast. But the fast-food chain said it will air a 60-second spot during this year’s game.
The Miami-based company said Miami-based ad agency Crispin Porter + Bogusky created the commercial that returns it to Super Bowl advertising. The spot is scheduled to air in the second pod of ads, immediately following kickoff.
Super Bowl XL is scheduled to take place in Detroit, Feb. 5. The broadcaster is ABC.
Burger King also has partnered with the National Football League all this season. But the chain pointed out the Super Bowl is often the nation’s highest-rated TV program. Last year, Burger King said more than 133 million viewers in the United States tuned into the game. This year, the chain put the game’s potential worldwide audience at 1 billion people in more than 225 countries and territories.