The votes are in and the monkeys win! CareerBuilder.com, the nation’s largest online job site, took the top spot in TBS’s annual countdown of the “Funniest Commercials of the Year.” An estimated 3 million-plus viewers tuned in last night to see the results of TBS’s online poll, where voters selected their favorites from the ten most popular humorous TV commercials of 2005. CareerBuilder.com’s “working with monkeys” ad, which features a human employee working in an office inhabited by chimpanzee co-workers, was ranked number one, rounding up a series of kudos the job site received for its national marketing campaign this year.
CareerBuilder.com’s TV commercials, created by Cramer-Krasselt, made their debut at the 2005 Super Bowl and quickly became a crowd favorite. The ads recently scored among the Top Ads of 2005 in USA Today’s end-of-the-year Ad Track Survey, which measures the “likability” of ads among the public.