Every now and then, the big game turns out to be a great stage to revive forgotten brands, like Denny’s did with its free breakfast promotion last year. This year, Diamond Foods is looking to catch lightning in a bottle with a relaunch of Pop-Secret microwave popcorn.
“We felt like the Super Bowl was a nice way to enhance that Pop-Secret awareness and experience,” said Diamond VP-Marketing Andrew Burke. “It’s a way to generate quick, mass awareness, and [a sense of] ‘Boy this feels different than what I remember.'”