Gillette Co.’s fierce marketing battle with rival Schick could play out in the biggest advertising arena of them all – the Super Bowl.
The Boston razor maker is returning to football’s premier event for the first time in a decade.
A spokesman said yesterday that Gillette isn’t prepared to announce any Super Bowl ad plans. But insiders at CBS, which will broadcast Super Bowl XXXVIII Feb. 1, confirm that Gillette is among the companies that have signed on.
CBS has sold a reported 80 percent of its Super Bowl ad time, which this year costs as much as $2.4 million for a 30-second commercial.