It may not be too late to sign up for the ABC broadcast. At the end of the week, ABC still had a few 30-second ad slots up for grabs — good news for an advertiser looking to get a deep discount on the average $2.5 million price tag.
MasterCard took advantage with a late entry, signing on late last week. They didn’t get the choicest real estate — the ad will air in the fourth quarter — but Amy Fuller, who oversees marketing in the Americas, says every quarter is worth it: “The ratings hold strong. There isn’t a dud quarter. It’s a good value.”