These are the top 10 Super Bowl ads across TV and social media, and this is how much brands spent

Businesses have just spent millions of dollars advertising during this year’s Super Bowl, with 30-second slots on Fox reportedly going for more than $5 million. So which brands “won” 2017’s biggest U.S. sporting event? Analytics company iSpot.tv looked at digital share of voice, social actions such as tweets, shares and mentions; and the number of times an ad had been…

The Best and Worst Super Bowl Ads

The lead-up to the Super Bowl normally brims with discussion of the ads teased in advance online. This year, that conversation got drowned out by a string of insane political events. The only spots that broke through the Trumpiandin in the days before the game were those that tackled immigration as a theme: one from Budweiser, another from a building…

These Brands Won the Super Bowl Ad Blitz

Consumer brands and cars were among the big winners during the broadcast of Super Bowl LI. Coca-Cola (KO), Budweiser, Hyundai and others capitalized on TV’s biggest stage with ads that generated the most buzz online, according to data from YouTube and TD Ameritrade (AMTD). TD Ameritrade, a sponsor of the NFL, found that Coca-Cola won the day with an ad…