There’s one thing that millions of Super Bowl viewers will do besides drink too much beer: gobble a slice of pizza.
Don’t think the nation’s pizza giants aren’t aware of the cosmic link between the Super Bowl and pizza. More pizza will be sold Feb. 1, Super Bowl Sunday, than any other day of 2004. Pizza has become to Super Bowl Sunday what eggs are to Easter. Or candy canes to Christmas.
Experts say that’s no accident. It’s not just because pizza marketers are pushing it so hard. It’s also because pizza is the one food that seems to best meet three game-day criteria: It’s cheap. It’s easy. It’s social.