NFL stars Peyton Manning and Donovan McNabb will be watching the Super Bowl. CBS hopes all of their fans do the same.
With the premier television event of the year 10 days away, the network is banking on the Super Bowl’s status as a quasi-national holiday to overcome any shortcomings there might be in the matchup between the New England Patriots and the Carolina Panthers.
At first glance, this Super Bowl doesn’t seem ideal for television.
Neither team boasts an instantly recognizable star or a high-powered offense. Both Carolina quarterback Jake Delhomme and New England’s Tom Brady are more effective than flashy, and the teams tend to win defensive struggles instead of high-scoring shootouts. Plus, Carolina and New England are — in terms of the NFL — close geographically.