A multi-million-dollar ad for employment website Monster.com is sparking criticism from the trucking industry days before its first public airing.
In the ad, which features the voice of trucking legend and radio host Bill Mack, a driverless 18-wheeler crashes through a cornfield, an intersection and a gas station. The truck careens past a diner where a jobless trucker sits drinking coffee.
Mack’s voiceover says, “Somewhere a trucking company needs a driver. Somewhere a driver needs a job. That’s where we come in. Blue collar, white collar, no collar — now Monster works for everybody.”