Anheuser-Busch continued its Super Bowl ad supremacy with a commercial that pure and simple made folks smile.
For a record ninth-consecutive year, the beer giant won USA TODAY’S exclusive Ad Meter real-time consumer focus group ranking of Super Bowl commercials.
The winning ad featured a group of computer-generated crabs on the beach bowing down at the altar of an ice chest filled with Budweiser. The red chest with two Buds for antennae looks like a giant crab — which a crab army worships as the sun sets behind it. That’s the kind of gentle, visual humor folks apparently wanted most this year.