For the third year in a row, multivision, inc., is compiling a unique report that measures how many times Super Bowl advertisers are mentioned on television newscasts. Entitled, “Super Bowl: Monitoring the Advertising Buzz” the report consolidates, quantifies and compares all the news stories aired on national, cable and in the top 50 television markets in the US about this year’s Super Bowl advertising. Companies and PR firms find this information useful as it helps to quantify the “free publicity” each advertiser received between December 1, 2003 and February 2, 2004.
“Our ability to know what is being said on more than 1,000 stations at any given time provides us with unique view on the Super Bowl advertising,” said Brent Bamberger, vice president for multivision. “It’s the only time of the year that advertising makes the news, instead of interrupts it.”
The 2004 version of multivision’s “Super Bowl: Monitoring the Advertising Buzz” reveals many interesting details about how the media handles this major marketing event. Already, the number of stories about Super Bowl ads jumped from 1,400 in 2003 to more than 5,000 in 2004.