It’s possible that the best Super Bowl commercial you’ll ever see is one of the 60-plus queued up at CBS for the Feb. 1 game — or not.
No other advertising is as costly because the audience is so vast. The bar of excellence is very high, as are expectations.
All the blue-chip regulars are back for the advertising bonanza: Anheuser- Busch once again leads the parade with 10 30-second ads, the 16th consecutive year it has been the exclusive beer advertiser. Plus there’s Visa, General Motors, PepsiCo and more. There will be premieres this year by, among others, Procter & Gamble Co. and Staples Inc.