Some of the most popular ads of the past 25 years appeared in the Super Bowl. Remember Mean Joe Greene swapping his football jersey for a Coke? Then there was Apple’s 1984 ad in which a woman rebelled against Big Brother conformity.
But in terms of hype and reckless excess, some observers think Super Bowl advertising may have peaked in 2000 when many advertisers paid $2.2 million for 30 seconds of airtime.
Dubbed the Dot-com Bowl, the game that year was filled with ads featuring sock puppets, monkeys, and a stampede of free-range cats. The ads were for companies that few football fans had ever heard of. The goal of those ads was to create instant brands. Two years later, some of those firms no longer exist, victims of the dot-com bust.