The name Bernice Kanner may not be familiar to many readers, but we remember her well.
Throughout the 1980s and early 1990s, she wrote a breezy and opinionated marketing column for New York magazine called “On Madison Avenue.”
Kanner is one of the first scribes we know of who made the business of advertising and the personalities in it a fun, interesting read for those not closely associated with the industry. She seemed instinctively to know how to take potentially dry-as-dust material and give it a real spark.
But after a 13-year run, her column ended in 1994, and since then she’s been busy writing books. Her newest, out this month, is The Super Bowl of Advertising: How the Commercials Won the Game (Bloomberg Press, 215 pages, $29.95), which brings her back to an arena she obviously knows well. The new release is intended as an overview of what is touted every year — without fail — as the biggest single happening for fans of television advertising.