Selling three million dollar Super Bowl spots in an economy full of disappearing categories might feel like tough sledding for the NBC sports sales team. Still demand remains strong for the most-watched TV event of the year, and there’s no shortage of takers so long as they get the TV equivalent of cash-back coupon. (See who’s in and who’s opting out below.)
NBC made the smart move of pricing high to the tune of $3 million and booking as many deals as possible during the surprisingly strong upfront this May. But that’s left lean pickings in the frozen solid first quarter scatter market and the network still has at least eight spots to sell. That is not to say that NBC is totally slashing prices. Not yet, anyway.