Pepsi-Cola North America is adding 30 seconds of firepower to its Super Bowl XXXVIII roster, as a new spot directed by Spike Lee joins the fray. The new commercial brings Pepsi’s in- game advertising time to three-and-a-half minutes.
Created by Spike DDB, this new Pepsi ad is believed to be the first Super Bowl spot ever created by an African-American advertising agency.
In the commercial, called “Diner,” a heartsick man (played by Kel Mitchell, star of the sitcom “Keenan and Kel Show”) has his faith in love restored by a sassy waitress and a Pepsi. Mo’Nique, stand-up comedian and star of UPN’s “The Parkers,” delivers a memorable performance as the waitress.