America’s taste in advertising got real — and racy — when it came to their favorite ads in 2003. A look back at the results for the year of Ad Track, USA TODAY’S weekly consumer survey, showed humor again at the top of the charts for likability, though with some new themes.
In Miller Lite’s popular ‘Catfight’ ad, two women face off over whether the beer tastes great or is less filling.
Of the 45 ad campaigns polled in 2003, those with humorous ads took three of the top four slots. Anheuser-Busch’s campaign that included a real zebra as a football referee and an amorous beach boy attacked by a conch shell landed at No. 1. ( Related chart: Complete 2003 ratings )