CBS (CBS) has sold 95% of its 62 ad slots, says Jo Ann Ross, president of network sales. This despite the fact that the nation still is climbing out of the economic downturn and that two of the longest-running Super Bowl advertisers — Pepsi-Cola and General Motors— have said they’ll pass on this year’s game.
The first half of the Feb. 7 game is sold out, says John Bogusz, executive vice president of sales for CBS Sports. One key to brisk sales, he says: “There’s not one price for ads in the game.” Advertisers say prices have ranged from a few 30-second slots as low as $2 million to some at up to $3 million. The first quarter costs most, the fourth quarter, least.