Tostitos’ Partnership with Mothers Against Drunk Driving and Limited-Edition “Party Safe” Bags Encourage Those Partying In Real Life to be Safe and Think Twice Before Drinking and Driving
Nationally Available Tostitos Bags Ensure 25,000 Football Fans Receive $10 Off an Uber Ride Sunday, February 5
Tostitos tortilla chips and dips bring people together and are an essential part of most big football watch parties. These gatherings usually feature a spread of food and beverages and, many times, alcohol, leading to an increase in alcohol-related traffic crashes.
Recognizing this, Tostitos created the “Party Safe” bag – a bag of Tostitos chips featuring an alcohol sensor that acts as a reminder for people to not drink and drive after the party so everyone gets home safely. For those not lucky enough to get their hands on one of the limited-edition bags, Tostitos also partnered with Mothers Against Drunk Driving (MADD) to offer party-goers $10 off an Uber ride on Sunday, February 5 by using the barcode on the back of nearly every bag of Tostitos chips. This offer applies to both new and existing customers of Uber, but will be limited to the first 25,000 users who enter the code.
The Tostitos “Party Safe” bag, features an alcohol sensor that acts as a reminder for people to be safe both at the party and as they get home. The bag’s alcohol sensor turns green if alcohol is not detected and red if it is, revealing a code for a $50 Uber ride and a “Don’t drink and drive” message.
“Our goal is to remove 25,000 cars from the roads that Sunday evening,” said Jennifer Saenz, Frito-Lay chief marketing officer. “Whether watching the big game at a friend’s house or at a local bar, a safe ride home is just a few, easy taps away. By simply entering a participating Tostitos UPC code in the Uber app, fans nationwide can receive $10 off an Uber ride.”
Tostitos partnered with MADD to raise awareness around this issue and to remind party-goers to have fun, but to plan ahead for a non-drinking designated driver to get home safely. In 2015, 45 people were killed in drunk driving crashes, representing nearly half (46 percent) of all traffic fatalities on the day of the Big Game, according to the National Highway Traffic Safety Administration.
“Having a good time and being safe go hand in hand,” said Delanie Walker, professional football Tight End and MADD volunteer, whose aunt and uncle were killed by a drunk driver after watching him play in the 2013 Super Bowl. “Drunk driving is 100 percent preventable. Thanks to Tostitos and Uber, it’s easier than ever to make a safe choice if your plans include alcohol.”
Earlier this month, Tostitos surprised fans watching playoff football games with the first-ever alcohol-detecting sensor on the limited-edition Tostitos “Party Safe” bags. The bag reminded party-goers to re-think getting behind the wheel after consuming alcohol. To learn more, see reactions from fans, and help spread the word about not drinking and driving, visit www.Tostitos.com
Fans can visit their local retailer to purchase a bag of Tostitos and take part in the getting home safe initiative with Tostitos and MADD. The promotional code for $10 off an Uber ride will be available only on the day of the Big Game, in the continental U.S. and Hawaii while supplies and quantities last.
Tostitos is one of many Frito-Lay brands in North America – the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay. Learn more about Cheetos by visiting www.facebook.com/Cheetos.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
@Tostitos partners with @MADDOnline ensuring 25,000 Football Fans Receive $10 Off an Uber Ride on Game Day
About Mothers Against Drunk Driving
Founded in 1980 by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving® (MADD) is the nation’s largest nonprofit working to end drunk driving, help fight drugged driving, support the victims of these violent crimes and prevent underage drinking. MADD provides a free supportive service to victims of drunk and drugged driving every three minutes through local victim advocates and the 24-Hour Victim Help Line 1-877-MADD-HELP. Learn more by visiting www.madd.org or calling 1-877-ASK-MADD.