Exclusive 1st look at the ultra-secret Skittles Super Bowl ad

Teasers for the ultra-exclusive Skittles Super Bowl ad — which the company said they are only showing to one person — aired on “Good Morning America” today.

“You’d probably like to know if this is a scene from the upcoming Skittles Super Bowl ad, but I can’t tell you because their only showing it to one single person,” actor David Schwimmer says in one 15-second clip released by the company.