Well, we know who’s playing in the Super Bowl. Now it’s time to turn our attention to an equally pressing matter –who’s going to win the Ad Bowl? Several brands, including Chevy, Doritos and VW, have gone into launch mode two weeks prior to the kick-off.
So since the brands have fired their first salvos, it seems like the perfect time to give you a little guide on what to look for on the NFL and Madison Avenue’s biggest stage.
For this year’s Super Bowl look for the following peeps: Troy Aikman, David Beckham, Mark Cuban, Jillian Michaels, Motley Crue, Apolo Ohno, Danica Patrick, Pussycat Dolls, Joan Rivers, Andy Samberg, Deion Sanders, John Stamos and a whole lot more.
Look for ads from Audi, Cadillac, Chevy, Chrysler, Honda, Hyundai, Lexus and Toyota. Plus related car services including Bridgestone tires and Cars.com.
I screen, you screen, we all screen…
Chevy is embracing this multi- screen reality with their downloadable Game Time app. This app will ask relevant trivia questions about the game and even the commercials. It will also connect consumers to all manner of prizes from Chevy and other brand partners.The Twitterverse is already all a-flutter.
Clydesdales, Dogs and Meerkats, Oh My!
VW has already launched some canine antics with their Star Wars-themed teaser. Look for a charming bull dog for Sketchers in the big game. There might also be some horses and hamsters too if Bud and Kia stay true to their brands.
A little song, a little dance, a whole lot of seltzer down your pants.
Slapstick and visual humor will rule the day. Also look for a few examples of situational comedy with dialogue as everyone is always trying to create the next “Whassup.” Finally look for a few musical numbers to capitalize on the country’s obsession with shows like Dancing with the Stars, Glee and X-Factor.
Read More at : Forbes