The ad depicts Adolphus Busch’s immigrant journey to America in pursuit of his dream: to brew the King of Beers.
A marketing executive at Budweiser said the ad is “super relevant today,” but he also cautioned that the commercial is not meant to be taken as commentary on the current political climate in the United States.
Budweiser unveiled a 15-second teaser ad over the weekend to preview the minute-long Super Bowl commercial, which briefly depicts the story of the German-born, Anheuser-Busch co-founder. Busch and his brothers left Germany in 1857 and moved to St. Louis, where he would later take over his father-in-law’s company and turn it into the world’s largest beer producer. The brand’s Super Bowl ad will reportedly follow Busch’s journey to St. Louis while paying homage to the struggles immigrants face building new lives far from their homelands.
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