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Super Bowl Broadcast News

Thirty-second spots during Super Bowl XLVIII are being sold for an average of $4.0 million (with some as much as $4.5 million) which is averaging up about $300,000 from 2013. The Super Bowl XLVIII will be broadcast on FOX from MetLife Stadium in the Meadowlands in New Jersey on Feb. 2, 2014. UPDATED WEATHER : Temperatures are expected to be relatively mild at kickoff, likely hovering in the low-to-mid 40s and falling throughout the game. There may be a stray rain shower at some point, but otherwise cloudy skies and light winds are expected to prevail.

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Volkswagen sits out 2015 Super Bowl

Volkswagen, whose Super Bowl spot “The Force” was the most-viewed Super Bowl ad online of 2011, will sit out the game in 2015 year, according to Ad Age. A VW spokeswoman said that for 2015 the company has opted not to participate due to other priorities and initiatives. The automaker had been a regular advertiser in the Super Bowl since…

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Domestic Violence Expected To Impact Super Bowl Ads

NFL’s off-field issues should have a creative effect on Super Bowl advertising next February. Well over half of Americans in general (62 percent) and advertising professionals in particular (65 percent) think recent domestic violence issues will affect Super Bowl advertising, according to recent surveys commissioned by the American Association of Advertising Agencies (4A’s) and powered by IPSOS OTX. In particular,…

2014 Toyota Highlander Super Bowl ad. Disney's Muppets hit the road with Terry Crews

Toyota Back in Super Bowl

Toyota will highlight the new, 2015 Toyota Camry in its Super Bowl commercial. “Featuring America’s top-selling car in America’s biggest cultural even of the year made sense,” said Jack Hollis, Toyota’s vice president of marketing. The Super Bowl campaign will include Team Toyota athlete Amy Purdy — the actress and U.S. Paralympic Team snowboarder. For the 2015 Super Bowl, Toyota…

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Wix to air first Super Bowl commercial

Wix, a Web platform for small business owners, is suiting up for the big game. The company will air its first Super Bowl spot in the fourth quarter of the Feb. 1 telecast on NBC, Wix said on Wednesday. With the 30-second spot, Wix will tout its user-friendly platform that aims to make it easy for mom-and-pop businesses to build…

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Skittles Brings ‘the Rainbow’ to Next Year’s Super Bowl

Skittles is headed to the upcoming Super Bowl in 2015, where it will appear in a commercial during the big game for the first time. A spokeswoman for brand owner Wm. Wrigley Jr. declined to comment on the ad, but acknowledged a plan “around” Feb. 1, when NBC will broadcast the game from Phoenix. “Skittles will continue making game day…

Our entry into the Doritos Crash the Super Bowl Contest -- AARRRGH! GIVE US FIVE STAAARRSS

PepsiCo’s Doritos Brand Issues Last Call For Fans Around The World To Create Doritos Ads For A Shot At A $1 Million Grand Prize And Universal Pictures…

PepsiCo’s Doritos brand today announced a last call for entries into this year’s Crash the Super Bowl contest. From now until November 9, fans from participating countries around the world are invited to submit their 30-second homemade ads celebrating their love of Doritos tortilla chips. Ultimately, two lucky winners will see their ads air for a global television audience of…

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Glue Maker Loctite Gambles Big With Super Bowl Spot

Loctite will spend almost its entire 2015 ad budget with a spot at the beginning of the fourth quarter with the latest installment of its less-than-year-old #WinAtGlue campaign from Fallon, Minneapolis. Pierre Tannoux, marketing director for Loctite Consumer Adhesives, said he’d leave other details of the creative as a surprise for closer to the game, set to air on NBC…

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First new Super Bowl advertiser: Mophie

Mophie, a tech company that specializes in on-the-go charging for mobile devices, will announce Tuesday plans to advertise on NBC’s broadcast of the Super Bowl. It is the first new advertiser to sign up since the National Football League was widely seen as mishandling domestic violence charges against some players. Like most new advertisers, the little-known company hopes to use…

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NBC Has Sold 70% To 80% Of Ad Inventory In Super Bowl XLIX 2015

NBC has managed to sell approximately three-fourths of the high-priced advertising that will accompany its 2015 broadcast of Super Bowl XLIX. Now comes the hard part: selling the rest. NBC has sold between 70% and 80% of the approximately 60 30-second spots that regularly appear during a Super Bowl broadcast, according to the estimates of one media buyer familiar with…

Your choices for the top 5 Super Bowl ads since 1998

Thanks to everyone that has participated in our surveys and polls for the past 15 years! We look to hearing from you about this years to picks and favorites.


SuperBowl-Ads.com Top 5 Ads of 1998


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SuperBowl-Ads.com Top 5 Ads of 2010


SuperBowl-Ads.com Top 5 Ads of 2011


SuperBowl-Ads.com Top 5 Ads of 2012


SuperBowl-Ads.com Top 5 Ads of 2013


SuperBowl-Ads.com Top 5 Ads of 2014