Superbowl-ads.com Article Archive

Anticipation for the spot has been building over the last month after SKECHERS introduced the world to Mr. Quiggly—the adorable pooch who quickly became an unexpected star by using SKECHERS GOrun revolutionary lightweight mid-foot strike running shoes as a secret weapon for his big race, and exemplifying how an “underdog” can achieve something remarkable. A media frenzy exploded when news outlets compared the footwear company’s previous Super Bowl spot, which starred Kim Kardashian, to this year’s commercial with Mr. Quiggly.

Billionaire entrepreneur and Dallas Mavericks owner Mark Cuban also stars in the ad that features rapper Tone Loc’s hit single, “Wild Thing.” This new campaign uses humor to illustrate how SKECHERS now produces performance footwear that’s exceeding expectations and impressing runners and athletes everywhere. SKECHERS will run the ad in the coveted position at the two minute warning during the first half of the game.

SKECHERS encourages fans to use the hash tag #MrQuiggly when tweeting about the spot as it continues to leverage the power of social media to promote the ad and Skechers GOrun product.

MetLife, a leading global provider of insurance and employee benefit programs announced it will run a 30-second Super Bowl ad that will feature the Peanuts characters and dozens of other celebrities never before seen on TV together. MetLife’s new ad delivers the message that everyone, everywhere, should have access to the financial security they need, and getting it doesn’t have to be difficult.

MetLife is using the big game as a high-profile springboard to launch new national advertising. With the tagline “MetLife: I Can Do This,” the campaign empowers and inspires consumers to act on their own best intentions, and demonstrates that getting insurance doesn’t have to be as complicated, costly or time-consuming as people assume.

The 30-second ad runs during the first commercial break of the fourth quarter of the game.

The advertising agency behind the new campaign is MetLife’s agency of record, Crispin Porter + Bogusky. The agency developed the campaign concept and creative content, as well as marketing and advertising executions.

The campaign will continue with another 30-second anthemic spot, “Piano,” airing later in February. A social media campaign featuring characters from the “Everyone” spot will run before, during and after the game on Facebook. An additional three TV spots will launch starting in late February, each touching on the different themes supporting MetLife’s term-life insurance products. Print and digital elements will also support the launch.

While a host of former NFL players will pick this year’s Super Bowl winner during the NBC pre-game show, digital marketing agency ymarketing is announcing Coca-Cola as the odds-on favorite to become the Social Media Brand Champion in 2012. The prediction is based on established social media presence, recent digital performance, and historical reaction to Super Bowl Ads as measured by post-game online consumer behavior and social media interaction. Other top brands expected to score big include Best Buy, Chevy, Disney, Doritos, Google, Kia and Pepsi.

“One of the biggest changes to this year’s Super Bowl advertising is the overt quest for command of the so-called second screen, or mobile tablets and phones,” said Donald Nosek, VP of Strategy for ymarketing. Whereas in the past brands may have mentioned a social media address or added subtle icons to an ad, “This year the spots will encourage social media interaction while the game is in progress,” noted Nosek. “In our mind Coke, and a few others, appear to have solid integrated advertising game plans.”

The full 2012 Super Bowl Social Brand Scoreboard Report will be available after the game to all who register at http://www.ymarketing.com/SuperBowl2012 and will show how ymarketing’s predictions matched up to the actual results.

Chrysler plans to air a two-minute Super Bowl commercial during the broadcast of this Sunday’s big game. It will be the second year in a row the auto maker has aired a two-minute commercial, part of a growing trend of advertisers running commercials longer than the typical 30-second spot. The ad is expected to feature actor Clint Eastwood giving the country a pep talk.

This year many advertisers have been releasing their big game ads early, in an effort to take advantage of the buzz leading up to the game. Chrysler, however, hasn’t discussed its Super Bowl ad plans.

Read More at : Wall Street Journal

Securing the services of a supermodel to wear minimal clothing is standard for a Super Bowl advertiser, but hiring her based on her social-media credentials is a sign of the times.

To help make its spot go viral, Kia Motors chose Adriana Lima, Motley Crue and MMA fighter Chuck Liddell to appear in its ad largely on the basis of their social graphs and the perceived power of their fan bases. In the ad, the Sandman pours too much sand in the eyes of a sleeping man and makes his dream world a manifestation of his deepest desires to drive around a raceway and be cheered on by legions by bikini-clad women.

“This year we were constantly trying to figure out how to build advocates for our spot before it launched on Sunday, and we recognized social media as growing by leaps and bounds,” said Michael Sprague, Kia Motors Corp.’s VP-marketing and communications. “What better way than to tap into a celebrity’s fan base?”

Watch the Kia Super Bowl XLVI Ad “A Dream Car – For Real Life”.

Read More at : AdAge

A man drives his Chevy Silverado through an apocalyptic world predicted by the Mayan calendar. Unfortunately, not everyone makes it to the meeting point.

The E*TRADE Baby reassures a new dad about planning for his daughter’s future with E*TRADE Financial Consultants — and his friend Bobby stops by for an unexpected surprise visit.

Teleflora’s 2012 Super Bowl commercial starring Adriana Lima is both romantic and alluring; with the gorgeous Lima taking center stage as she prepares for a special Valentine’s Day date.