Superbowl-ads.com Article Archive

Earlier this week, a Super Bowl ad for the Honda CRV featuring Matthew Broderick in a send up of Ferris Bueller’s Day Off appeared online. It’s quickly made the rounds on the Internet, garnering praise from places like the Los Angeles Times and Adweek. For those that haven’t seen it, it’s a brilliant send up of a modern-day Matthew Broderick acting like his character from the 1986 film, and it’s worth a watch.

They’re not alone in trying to get a jump on the competition in their Super Bowl spots. Early today, Honda was pushing another early superbowl ad, featuring Jerry Seinfeld and Jay Leno fighting over the chance to be the first to own an Acura NSX . David Beckham shirtless for H&M is also floating around the internet, as are numerous teaser trailers for superbowl ads coming from companies like Volkswagen, Doritos, Priceline and Coca-Cola, whose polar bears have already taken to the internet to invite viewers to their party on Superbowl Sunday. The competition is fierce enough that they’re advertising their ads.

There’s no doubt about it: Super Bowl Sunday is the largest captive audience in the calendar, with over 111 million viewers tuning in in 2011, and it’s the one time in the year advertisers really get to shine as millions tune in to watch the ads as much as they do to watch the football. Right now, that’s translating into the priciest Super Bowl ads in history: the price for 30 seconds of airtime is estimated at $3.5 million for 30 seconds.

Read More at : MSNBC.com

General Electric’s ads aren’t as boisterous or humorous as those you’ll see from other marketers.

The company is “running two new spots as part of a new broader company initiative that starts with the Super Bowl,” said GE spokeswoman Leigh Farris. One spot is set to run in the first slot of the fifth break of the first half of the game, while the second is slated to air in the third break of the second half, she said.

The Super Bowl commercial showcases six Appliance Park employees who talk about the investments GE has made in its Appliances business.

There also will be a contest associated with the commercial. During the commercial, a code will be provided, and viewers can visit the GE Web site, enter the code and be eligible to win hundreds of instant prizes.

The grand prize is a Café kitchen and $20,000 for kitchen remodeling or designer services. Smaller prizes include individual Café appliances, magazine subscriptions and gift cards.

The Next Big Thing is already here… Again #VoteForNote

Samsung just released a teaser to their Super Bowl Sunday commercial, with “Tainted Love” by Soft Cell as the theme song, will air during the 4th quarter.

Procter and Gamble’s ‘Downy Unstopables’ will be featured in the fabric softener brand’s very first advertisement on Super Bowl Sunday, airing during the pre-game show Sunday, February 5th between 5:30 pm and 6:00 pm on NBC. Downy is choosing to shake up Super Bowl Sunday by recapturing the magic of the past and freshening up one of the game’s most memorable commercials– Coca Cola’s 1980 advertisement featuring the legendary “Mean” Joe Greene of the Pittsburgh Steelers. Downy will also be entertaining viewers during the game by launching a special “Touch Downy” giveaway, which will capitalize on the excitement that ensues when a team scores a touchdown. Downy will be giving away surprises on the brand’s Twitter account every time either team takes it into the end zone for a touchdown.

This time around Greene joins feisty actress and author Amy Sedaris, who has been featured in previous commercials for the product, to bring a more playful feel to the ad. In the spot, Amy hands him a bottle of Downy Unstopables with a childlike innocence, similar to the boy originally paired with Joe 33 years ago. Her offer is meant to be a fresh solution after a long game, when Downy Unstopables, an in-wash scent booster that contains four times the perfume ingredients as regular Downy liquid fabric softener, can really come in handy.

“When Downy approached me about recreating Coca Cola’s Super Bowl commercial from 1980, it didn’t take much to convince me,” said Joe Greene. “I loved the idea of allowing fans to re-live such a classic television moment in a completely new and entertaining way.”

The exciting ad will be pre-seeded through iMedia, as well as a re-branding of the YouTube channel (http://www.youtube.com/downy) featuring Joe Greene. Consumers can participate in the “Touch Downy” giveaway on the Downy Twitter page (http://www.twitter.com/downy) using the hashtag #TouchDowny. Each time a team scores a touchdown, consumers who tweet the hashtag at the Downy Twitter account (@Downy) will receive Downy products and Unstopable Fan packages.

Get ready for the Talking Baby’s 5th Super Bowl ad with the E*TRADE Baby’s Top 10 funniest moments of all time.

The Best Buy Super Bowl commercial, airing in the first quarter of the Feb. 5 game, will spotlight inventors such as Philippe Kahn, who developed one of the first camera phones. Another is Kevin Systrom, who developed a free photo-sharing application called Instagram introduced on Apple’s app store in 2010.

“They may not be at the same level as Steve Jobs, but they created some amazing stuff,” said Best Buy’s U.S. marketing chief, Drew Panayiotou.

Trading in big names like Bieber and Osbourne for unknowns is a risk, he said.

“Big brands like to hire celebrities,” Panayiotou, 44, said by telephone Jan. 27. “We looked at everyone from George Clooney to Stephen Colbert. We believe the inventors are more than enough. I give those 125 million viewers a lot of credit. I think they’ll appreciate the story.”

The commercial will air during the third national commercial break of the matchup between the New York Giants and the New England Patriots in Indianapolis. It’s appearing in the same break as commercials for Anheuser Busch InBev, the maker of Budweiser beer, and Mars Inc., which plans to introduce a M&M candy character named Ms. Brown, according to its website.

Best Buy’s commercial isn’t “intended to be funny,” said Mike Vitelli, an Best Buy executive vice president. “It’s a statement that these people are inventing technology and what we’re inventing is a way to bring that technology to you and make it easy for you.”

Read More at : SFGate

NBC will use the Super Bowl broadcast to heavily promote a remade prime-time lineup.

The NFL championship match between the New York Giants and New England Patriots will draw as many as 115 million viewers on Feb. 5 — potentially the largest U.S. television audience in history, according to Brad Adgate, head of research at New York- based Horizon Media Inc.

The game gives NBC the chance to promote shows like the returning talent competition “The Voice” and “Smash,” a new musical drama about actresses vying to play Marilyn Monroe on Broadway, to huge audiences. The network hasn’t had both marquee sporting events since 1996, when NBC was No. 1 with its Must-See TV lineup of “Seinfeld” and “Friends.”

Viewers will see 20 minutes of NBC promos before, during and after the Super Bowl, according to Chris McCloskey, a spokesman for the sports division.

“Smash,” starring Debra Messing and former “American Idol” contestant Katharine McPhee, centers on a Broadway musical about the life of Monroe. It makes its debut on Feb. 6. Viewers will also see promos for NBC’s new shows, which include “The Firm,” loosely based on the John Grisham novel, and “Are You There, Chelsea?” featuring Chelsea Handler.

“The Voice,” a singing competition with judges Cee Lo Green, Christina Aguilera, Blake Shelton and Adam Levine, will air immediately after the Super Bowl to kick off its second season.

The network will promote the 2012-2013 season during the Olympics, which take place after NBC previews its lineup at the annual “upfront” presentations to advertisers.

“Beautiful People,” “The Munsters,” “Isabel,” “Save Me” and a program with comedian Sarah Silverman are possible new additions for fall, Greenblatt said last month.

Read More at : BusinessWeek

Here it is—the highly anticipated follow-up to Volkswagen’s 2011 Super Bowl sensation, “The Force.” And this year’s installment is … kinda odd. (This is the 75-second extended version; the actual spot on Sunday will be cut down to a :60.) Called “The Dog Strikes Back,”

In this extended version of the 2012 Super Bowl commercial, the sporty, all-new 2012 Volkswagen Beetle inspires Bolt the dog to get in shape, and an intergalactic superstar makes a surprise appearance.

CBS will air the one-hour program on Feb. 1, which will announce the football event’s top commercial brands as voted by the viewers.

This year’s annual Super Bowls Greatest Commercials 2012 special will air Wednesday, Feb. 1 at 8 p.m.(ET) with a few new additions to the broadcast. The network has replaced the show’s former hosts sportscaster Jim Nantz and GMA’s Lara Spencer with former footballer and CBS Sports analyst, Boomer Esiason, and former The Biggest Loser personal trainer Jillian Michaels (who appeared in last year’s GoDaddy.com Super Bowl commercials) as this year’s hosts.

The special will also offer a behind-the-scenes look at this year’s Super Bowl commercials and an appearance from Victoria’s Secret model Adriana Lima, and a special animal visit by “Mr. Quiggly” from this years Skechers commercial.

IMG Media, Juma Entertainment and Robert Dalrymple Productions are producing Super Bowl’s Greatest Commercials 2012. Robert Horowitz and Steve Mayer are the executive producers with producers Robert Dalrymple and Tony Lanni, and director Paul Miller.