Superbowl-ads.com Article Archive

As a loyal Saints fan for many, many years I’m very happy to finally see my Saints make it to AND WIN! the Super Bowl!..
Sorry P. Manning, “the Gripster” got you too (and Favre, Warner) … our Saints Good Luck Voodoo charm worked its magic one more time!

BY DAVID THOMAS
dthomas@star-telegram.com

Super Bowl XLV is 200 days away. The first NFL teams have yet to report for training camps. There are teams, however, already developing their Super Bowl game plans: the companies that will push their products and services from the stage of the world’s largest single-day sporting event.

Companies have thrived and nose-dived based [...]

http://www.news-leader.com/article/20100720/BUSINESS/7200316/
NEW YORK – The cola wars are back, and this time they have zero calories but plenty of nostalgia. PepsiCo Inc. will premiere a revamped version of its “Diner” Super Bowl commercial on Monday night, pitting its Pepsi MAX against Coca-Cola’s popular Coke Zero, a brand five times its size.
Analysts say people love the funny, [...]

The Star Wars cantina

A great spot for Budweiser

Anheuser-Busch’s flagship brand Bud Light will be the official beer sponsor of the National Football League, edging out rival MillerCoors, which said Tuesday it wouldn’t renew its deal.

Anheuser-Busch’s six-year deal, which begins in the 2011 season, is worth more than $1 billion, a person close to the league said Tuesday.

“We continue to invest in the things that support our brands, and our efforts to manage costs enable us to seize opportunities like this one,” said Dave Peacock, president of Anheuser-Busch Inc., the St. Louis-based unit of Anheuser-Busch Inbev.

“NFL is great property. We’re not running away from the NFL. We have tremendous advertising commitments there. We’ll continue to,” he told investors on a conference call to discuss the company’s first-quarter results.

By Eriq Gardner
For the third time in the last 10 days, a commercial that aired during this year’s Super Bowl has prompted a lawsuit.
The latest targets a spot aired by Kia Motors that allegedly rips off a classic funk tune by Dyke & the Blazers called “Let [...]

Those demanding to see Betty White hosting “Saturday Night Live” have just got their wish come true. The former Golden Girl has personally confirmed to People that she will be heading to the variety show although no date is set yet.
During the Elton John’s Oscars after party on [...]

Lindsay Lohan is suing the financial company E-Trade, insisting that a boyfriend-stealing, “milkaholic” baby in its latest commercial — who happens to be named Lindsay — was modeled after her. And she wants $100 million for her pain and suffering, The Post has learned.
The actress filed a lawsuit yesterday in Nassau County [...]

March 03, 2010 3:25 PM
Pantsless hullabaloo in Super Bowl leads to Dockers getting three spots in NCAA tourney.
By Brian Steinberg, AdAge.com
Talk about getting caught with your pants down. After running back-to-back ads in the Super Bowl utilizing the same creative theme — people walking about without any trousers — CBS has agreed to give one [...]