Superbowl-ads.com Article Archive

America, you make the call! In Papa John’s Super Bowl XLVI Coin Toss Experience, Peyton Manning and Jerome “The Bus” Bettis want you to call the Super Bowl coin toss: heads or tails. If America gets it right, all Papa Rewards members will receive a FREE Papa John’s pizza and 2-liter Pepsi MAX. Make the call and sign up at www.freepapajohns.com.

Facebook has teamed with USA Today,a Gannett Co. publication, on an app to let Facebook users rate Super Bowl commercials and share and discuss the ads with their friends.

USA Today’s Ad Meter has since 1989 ranked ads shown during the National Football League’s title game by average ratings from a panel of viewers, a group that this year will number about 300. The Ad Meter is watched by media professionals for validation of the millions they spend during the Super Bowl; the average spot for the Feb. 5 broadcast on NBC sold for $3.5 million.

Now the process for the first time will be open to members of one of the world’s biggest social networks, who will see the results of their voting in real time.

Super Bowl ads have become a sport in themselves, with companies making news just by announcing — and even teasing — new ads that will air during the game. When the ads are a hit they can generate enormous buzz — last year’s “The Force” commercial by Volkswagen AG, featuring a young boy in a Darth Vader costume, has been watched almost 50 million times on YouTube. (The ad came third in the 2011 Ad Meter, behind ads from Bud Light and Doritos, which tied for first.)

The app will have Facebook and USA Today co-branding, and will feature all the national ads that appeared during the game, a five-star rating meter and a button to share with friends. Users can also track the ratings and rankings as votes are being cast. Last year, Facebook users could “like” ads, and the number of likes was displayed on USA Today’s Ad Meter Web page, but it did not affect the final rankings.

Voting on the ads will begin at the game’s 6:30 p.m. Eastern time kickoff Sunday and end at 6 p.m. Eastern on Tuesday, Feb. 7. The traditional USA Today panel’s results will be announced on Monday, Feb. 6; USA Today will reveal on its website late Feb. 7 the final rankings from the votes of Facebook users.

Read More at : MarketWatch

The excitement is already building for Century 21 Real Estate LLC’s debut Super Bowl ad and will continue to grow right up until the spot is seen by the millions of fans who tune into the Big Game on February 5. Before the ad premiers during the 3rd quarter of the game, CENTURY 21 will be building anticipation for the big reveal with teasers spots that will be airing during the pre-game show. These teasers give a taste of what’s to come in the :30 Super Bowl spot which will feature Donald Trump, Deion Sanders and Apolo Ohno in three amusing mini-stories a CENTURY 21 Agent bests these well-known icons of smarts, boldness and speed, accentuating the qualities our agents possess and the exceptional service they offer today’s homebuyers and sellers.

Super Bowl XLVI (46) kicks off on February 5 at Lucas Oil Stadium in Indianapolis, Indiana, and no matter where you’ll be that Sunday, you have plenty of ways to stream the big game to your PC, tablet, or smartphone so you can watch the Giants and the Patriots struggle for supremacy on your preferred device.

For the first time ever, the NFL will stream the Super Bowl live on both nfl.com and nbcsports.com. Both streams will be available for free in high definition on February 5, and will offer fans the option to switch between different camera angles and feeds. The NBC Sports website has been streaming Sunday Night NFL games to fans for free since 2008 with additional features such as a chat room and pause/rewind options, and we expect its Super Bowl stream will offer similar features.

Remember that kickoff is at 6:30 p.m. EST, so make sure you’re ready before the pregame show starts by updating your favorite Web browser and downloading the latest versions of both Microsoft Silverlight and Adobe Flash.

If you’ll be away from your TV or PC on Super Bowl Sunday, don’t lose hope: The NFL will also stream Super Bowl XLVI to your mobile device via its NFL Mobile app–but only if you’re a Verizon customer. If you are, you can download the NFL app to your iPhone, Android tablet, or other mobile device, and stream the Super Bowl live no matter where you are (though for optimal viewing we recommend connecting to a high-speed wireless network). The NFL Mobile app also includes live feeds of player statistics and play-by-play updates from the field, making it an excellent alternative if you’re not spending Sunday in front of the TV. If you aren’t a Verizon customer, you may still be able to stream the game from the mobile version of the NFL website by pointing your smartphone’s Web browser to m.nfl.com, but we won’t know for sure until game day.

For More Streaming Tips see : PC World

Cars.com, the premiere online resource for buying and selling new and used vehicles is returning to the Big Game for the fifth consecutive year. With one 30-second commercial during the second quarter, the site will again be positioned alongside some of the most recognizable brands in the world.

“Advertising during the largest television event of the year has been a successful awareness-building strategy for us over the last four years,” said Mitch Golub, president of Cars.com. “We see this year’s commercial as another important investment in our brand, translating the enormous audience into new Cars.com customers and opportunities for our advertisers.”

Cars.com will add to its ‘Confidence’ campaign with one 30-second spot in the second quarter, focusing on the site’s significant resources available to car shoppers to help them choose the perfect car at the perfect price – including expert and consumer vehicle reviews, consumer dealer reviews, comparison tools and pricing guides.

Cars.com takes you inside the showroom of a dealership where a knowledgeable car shopper is talking to a friendly dealer. Thanks to Cars.com and a thorough side-by-side comparison, this is no ordinary visit. As they’re chatting, the car shopper’s inner confidence is unleashed from his neck and shoulder in the form of smooth Disco-singing head. “Baby, I want that car!”

Yes, the Clydesdales make an appearance.

And yes, there will be dudes and a dog.

But Anheuser-Busch InBev’s lineup of ads for next weekend’s Super Bowl reflects a bit of a shift for the big brewer on TV’s biggest stage. It highlights two of the company’s top priorities for the year to come – reviving its flagship brand, and launching a new one.

The six spot lineup – a sneak peek of which was given to the Post-Dispatch on Thursday – focuses largely on two beers that A-B InBev hopes will have a very good 2012: Budweiser and Bud Light Platinum.

Platinum, a blue-bottled, higher-alcohol “extension” of Bud Light, will get first billing, with a pair of 30-second spots in the game’s first quarter. The beer is due to hit shelves Monday, and the twin ads represent a coming-out party and reflect Platinum’s target audience: urban, diverse and sophisticated.

“The first says ‘What is Platinum?’ The second is ‘Who’s Platinum for?’” said Paul Chibe, vice president of U.S. marketing for Anheuser-Busch. “The point is to get the word out there.”

Then the focus will shift to a beer everyone already knows, but which could use a shot in arm.

Budweiser will get two minute-long spots in the game’s middle quarters. Both focus on the beer’s long heritage, one set at the end of Prohibition and the other catapulting through the decades since. They come on the heels of news that Coors Light last year overtook Budweiser in sales, and at a time when A-B says “stabilizing” its flagship brand is a top priority. Taken together, the ads tell a story of a beer that has been part of the fabric of American life for eight decades.

Read More at : St. Louis Today

The Dannon Company’s first-ever Super Bowl yogurt commercial will feature Dannon Oikos® Greek yogurt and actor John Stamos. The Dannon Oikos advertisement will run during the third quarter of Super Bowl XLVI and will also be released on the Dannon Oikos Facebook and YouTube pages as part of a fully-integrated marketing campaign. Here is a 3 minute behind the scenes look into the filming of the 2012 Dannon Yogurt commercial.

Skechers has released a 15-second teaser to promote its upcoming advertisement in the Super Bowl. The Manhattan Beach-based Skechers USA has traded in Kim Kardashian, who starred in the shoe company’s Super Bowl advertisement last year, for a cuddly creature named Mr. Quiggly. The advertisement promotes Skechers’ new line of high-performance footwear, Skechers GOrun.

Billionaire Mark Cuban also will be featured in the commercial. But Mr. Quiggly’s other co-stars — sleek greyhounds — have drawn the attention of animal rights activists who have protested the dog-racing theme. Skechers said no animals were mistreated in the advertisement, which was shot at a Tucson, Ariz., dog track.

The Sonic will be featured in two of the seven commercials that Chevy plans to run for the big game, including one of two 60-second spots that are planned. The Volt plug-in hybrid, Silverado pickup and Camaro will also appear in other commercials.

The 60-second Sonic commercial is an anthem ad that stitches together footage of the subcompact car bungee jumping and being launched from a plane. It’s set to the song “We Are Young” by the New York indie band Fun.

The 30-second Sonic spot features animated bugs going for a joy ride while plastered against the grille of a hatchback version.

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The 30-second Volt commercial is a continuation of an ongoing campaign that aims to better explain the technology behind the Volt plug-in hybrid. It features a bleary-eyed Volt owner who catches aliens in his garage in the middle of the night — the third such encounter in a week — inspecting the car’s technology.

“It’s electric, but when I need to go farther it uses gas,” the man tells the green creatures. “Please, tell me you understand.”

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Read more: http://www.autonews.com/article/20120126/RETAIL03/120129922#ixzz1kbsEEhMQ