2010 MONSTER.COM – “Eager Beaver”

Monster.com returns to the Super Bowl this year with a fiddling beaver ad, part of its “Get a Monster Advantage” campaign to promote its “6Sense” job search engine.

“We really had to be conscious of this environment and hit the right tone,” spokesman Matthew Henson said. “Consumers want Monster to be optimistic and to stop wallowing in the negative news about the jobs market. We chose the beaver because it’s an animal that personifies being industrious and eager.”

Also just announced …

Yahoo Inc. will sell its HotJobs search site to competing Monster.com for $225 million in cash and earn additional revenue over the next three years by steering traffic to the Massachusetts-based job-hunting site.

The deal announced Wednesday did not disclose the value of the traffic-steering provision, under which Yahoo will feature job listings and other Monster content on its front page, and collect payments depending on how many clicks flow through those links.