Superbowl-ads.com Article Archive

http://www.news-leader.com/article/20100720/BUSINESS/7200316/
NEW YORK – The cola wars are back, and this time they have zero calories but plenty of nostalgia. PepsiCo Inc. will premiere a revamped version of its “Diner” Super Bowl commercial on Monday night, pitting its Pepsi MAX against Coca-Cola’s popular Coke Zero, a brand five times its size.
Analysts say people love the funny, [...]

The Star Wars cantina

These are some links to the best articles reviewing the Super Bowl Commercials of 2010.

Betty White, Snickers top Ad Meter; view and rate all the ads – USATODAY.com
(tags: 2010 post-game review advertising effectiveness)

Super Bowl Ad Tweets Determine Brand Effectiveness
(tags: 2010 advertising post-game poll ratings review)

Bummed Out By Super Bowl Ads? So Are Advertisers
Underwhelmed with last [...]

Here’s the link to all the ads. Thanks to our friends at HULU.

MediaCurves.com is conducting a study with thousands of Americans on the 2010 Super Bowl commercials. Participants of the study will evaluate the ads shortly after they air during the game. As the preliminary results come in, an online widget (see right) will be updated with the ads’ scores and overlaying “curves” to represent real-time interest levels.

The top 20 commercials from the previous year’s study are displayed until the first commercial from the 2010 Super Bowl is ready. After the study has concluded, the widget will be updated with the final results.

What ad airs when (by quarter) with links to preview video.

ANHEUSER-BUSCH: Scientists choose to drink when they realize an asteroid is coming. A man loves Bud Light so much he builds his house out of cans.

BOOST MOBILE: The 1985 Chicago Bears reunite to perform a new version of the Super Bowl Shuffle, this time pitching the prepaid wireless carrier.

COCA-COLA: Mr. Burns, the richest man on “The Simpsons,” loses his fortune but finds happiness. In another, a man goes sleepwalking through an African safari.

DENNY’S: The restaurant chain is giving out free Grand Slams again and shows what the announcement will mean for chickens.

DOCKERS: Men march across a hillside, singing happily about not wearing pants.

KIA: Children’s toys joyride in the Sorrento SUV. They go bowling, get a tattoo, and party in Las Vegas, set to rock tune “How do you like me now?” by British band The Heavy.

HOMEAWAY.COM: Chevy Chase and Beverly D’Angelo as the quirky, traveling Griswold family, sends viewers to a 15-minute film on the company’s Web site.

SNICKERS: Actress Betty White plays football actor Abe Vigoda also appears.

VOLKSWAGEN: The car brand reinvents the game of “Punch Dub” to acquaint Americans with its lineup. Comedian Tracy Morgan appears.

TACO BELL:Charles Barkley rhymes about the NBA 5 Buck Box.

Just after the game, FLO will debut a 30-second ad featuring CBS Sports commentator James Brown. In that spot, dubbed “Driven Crazy,” Brown helps a family on a road trip find peace by introducing them to the FLO TV Auto Entertainment service.

This spot is a compilation of historical events and shared experiences that have united generations of television viewers. Set to acclaimed superstar will.i.ams remix of iconic rock band The Whos “My Generation,” will.i.ams fresh twist on the lyrics, underscoring the ways in which different generations are affected by technology and how viewers today consume content on the go. The song will be available for download on Amazon.com, dipdive.com and TheWho.com, with 100 percent of the proceeds benefitting Oxfam Americas Haiti Earthquake Response Fund.

Featuring CBS Sports Commentator Jim Nantz, who plays himself and offers a humorous play-by-play of a couple on a shopping spree. The spot also will feature Nantz delivering a highly memorable and amusing tagline that’s sure to enter the pop-culture lexicon.