Superbowl-ads.com Article Archive

Mars Chocolate North America announced today that its SNICKERS® Brand will satisfy fans’ hunger for a laugh with its new advertising campaign that debuts during the first commercial break of Super Bowl XLIV.

Preview the spot here.

The first spot of the campaign, called “Game,” features recent Screen Actors Guild® Life Achievement Award winner Betty White and acting icon Abe Vigoda. The spot proves that “you’re not you when you’re hungry,” and reminds consumers that SNICKERS continues to satisfy hunger. Following this debut, a second spot called “Divas” will air in late February featuring international superstars Aretha Franklin, among others.

The new campaign, which will include a series of print, television, cinema and digital advertisements, was created by BBDO New York. Additional advertisements will begin appearing in late February 2010.

Taco Bell is supporting the launch of the NBA Five Buck Box with broadcast TV and radio ads featuring Barkley. Debuting Thursday, January 28, the first set of :15 and :30 television ads titled “Poem” present a prim and proper “Sir Charles” in his study while contemplating a poem that best describes the NBA Five Buck Box. These “to be continued” spots, which will run nationally, serve as a humorous teaser for the concluding ads to come.

On Sunday, February 7, during the biggest game in football, “It Rocks” makes its debut with Barkley’s complete musical rhyme and features a special appearance from Los Angeles Lakers forward, Lamar Odom. The ad, created by Draftfcb Orange County in conjunction with House of Usher (production), Hatch (digital special effects) and Method Studio (special effects), will run nationally through March 7, accompanied by :60, :45 and :30 radio versions. The spot was directed by Kinka Usher.

This Sunday, Feb. 7, the world gets a sneak peek at the new 20-acre attraction when a top secret commercial airs during the Saints-Colts Super Bowl battle. Among the surprises: Daniel Radcliffe himself appears as Harry Potter to promote the opening, which was designed with the full cooperation and approval of series author J.K. Rowling.

Universal Orlando is one of the elite group of American businesses that have been able to pay $2.5 to $3 million for a 30-second ad on this year’s Super Bowl. That’s a pretty big chunk of change, and it doesn’t include what it cost to secure Radcliffe or produce the ad itself. But it’s nothing when you consider the fact that millions of American families are likely to visit the new Harry Potter land on one of their upcoming vacations. It’s officially the biggest new draw in Orlando.

On Super Bowl Sunday, EA will invite 100 million football fans to join Dante on an adventure that spans all nine punishing circles of Hell; limbo, lust, gluttony, greed, anger, heresy, violence, fraud and treachery. The hell-raising 30-second spot entitled “Hell Awaits…” premieres during the fourth quarter of Super Bowl XLIV broadcast on CBS on Sunday, Feb. 7, 2010. Dante’s Inferno from EA will be in stores on February 9, 2010.

truTV is revealing its first-ever Super Bowl ad today, giving viewers an early glimpse at how the network will bring NFL fans what they’ve always wanted – six more weeks of football. The Groundhog Day-themed spot features Troy Polamalu of the Pittsburgh Steelers. In the ad, Troy plays the role of “Punxsutawney Polamalu.” After he sees his shadow, a proclamation of six more weeks of football is declared with truTV’s upcoming series NFL FULL CONTACT. “There are a lot of NFL stars, but only Troy was a perfect fit for this spot,” Juris said. “You’ll see why when you watch the ad.”

Callaway Golf Company (NYSE: ELY) and CBS Sports have reached a unique agreement that establishes the golf equipment manufacturer as a presenting sponsor of the Super Bowl Today pregame show on Sunday, February 7th.

Occupying rarefied air time that commences less than an hour before kickoff, Callaway Golf® will employ its 5:00 – 5:30 PM EST sponsorship to showcase their 2010 product line, headlined by the company’s new Diablo Edge™ golf clubs.

The 30-minute sponsorship includes a Callaway-themed opening interstitial to introduce the company’s presence, as well as product and branding exposure on the CBS set throughout the half hour. Callaway Golf Staff Professional Phil Mickelson is slated to appear in an additional segment to run during the sponsored programming. Callaway Golf will also use the Super Bowl platform to debut 90 seconds of commercial time that will feature the company’s focus on technological innovation and its 2010 products. Terms of the partnership are not disclosed.

Super Bowl pregame sponsorships are regarded by many media analysts as an aggressive and effective way for marketers to reach a substantial mainstream audience that culminates as the game’s kickoff approaches. Last year’s Super Bowl pregame show drew a Household rating/share of 11.6/24, and featured a viewership of 21 million between 5:00 – 5:30 PM EST.

Dove Men+Care is featuring one man’s journey of unsung moments from birth to fatherhood in a montage of scenes set to the “William Tell Overture” during the broadcast of this year’s Super Bowl XLIV on February 7, 2010. The 45-second commercial, “Manthem,” depicts the expectations placed upon men when they are boys, the pressures they face as young adults, and the societal forces they must contend with as husbands and parents. The journey to achieving comfort comprises many unsung moments from initiating the first kiss and graduating college to getting married, lifting heavy objects and checking for monsters under the bed. The spot creatively and humorously illustrates the arrival of comfort that men experience when they can finally take it all in stride with their own definition of success.

The brand will also be engaging fans in real time conversation as the commercial airs at www.twitter.com/dove and www.facebook.com/dove. Followers will be invited to celebrate their own “unsung moments” of comfort via photo, video or text and have the opportunity to view additional content including an extended 60 second version of “Manthem.”

A spot for Harry Potter’s Themed Resort will be appearing during the first half of Super Bowl XLIV. “Be courageous. Be outrageous. Be extraordinary” is the theme of the new campaign, and was created internally.

Audi announced that it has created a series of social media programs in support of its third Super Bowl ad.

Both the ad and the social media elements will introduce the Green Police, an enforcement team created to protect and conserve the environment. In appropriate Super Bowl satirical fashion, the Green Police will produce “Public Service Announcements” designed to advise consumers on ways that they can make better choices to protect the environment. Fans can also take part in a Green Police quiz, designed to help the public understand the right choices when making complex decisions each day in order to become better global citizens.

These videos are now live on a dedicated Green Police YouTube channel at www.Youtube.com/greenpolice.

SANTA CLARA, Calif.–(BUSINESS WIRE)– On a stage typically crowded with colas, cars and Clydesdales, the upcoming Super Bowl telecast is making room for geeks. Intel Corporation announced today it is leveraging the highly visible Super Bowl communications platform to support the company’s all new 2010 Intel® Core™ processor family. As part of this engagement, Intel will be the title sponsor of the post-game show on CBS in addition to returning as an individual Super Bowl advertiser after more than a decade.

Intel will debut two new commercials over three purchased 30-second spots, the first airing during the fourth quarter of the big game on Feb. 7. Each commercial employs a sense of “geek humor” and will center on the 2010 Intel® Core™ Processor family, which announced earlier this month at the International Consumer Electronics Show, delivers unprecedented integration and smart performance, including Intel® Turbo Boost Technology1 for laptops, desktops and embedded devices.

Sponsoring “The Intel® Super Bowl Today Post-Game Show,” during which two 30-second Intel spots will run, gives the company another platform to convey to a huge audience that Intel is a different brand of company.