Superbowl-ads.com Article Archive

Audi is giving its Facebook fans an exclusive look at the “Green Car” TV spot, to debut during the Big Game on Sunday, February 7. View the commercial and learn more about Audi A3 TDI® clean diesel and why it is the smart green choice.

Listen to “Green Police” – Cheap Trick
Green Police, the Audi commercial already being touted as one to watch on Super Bowl Sunday, takes an entertaining approach to the choices we can all make to benefit the environment. One aspect of the Green Police ad that’s certain to remain with viewers of the Super Bowl is … the music. Audi asked Cheap Trick to return to the recording studio to remake the rock band’s classic hit “Dream Police” for a big Super Bowl presentation. The result? “Green Police” a song that combines the message of the A3 TDI Green Car of the Year win and the high-energy beat of the original tune.

Now, fans of Cheap Trick, Audi or catchy advertising tunes can listen to the band’s Green Police track at this AudiUSA.com address: http://www.audiusa.com/us/brand/en/models/a3_tdi/green_police.html

Audi announced that it has created a series of social media programs in support of its third Super Bowl ad.

Both the ad and the social media elements will introduce the Green Police, an enforcement team created to protect and conserve the environment. In appropriate Super Bowl satirical fashion, the Green Police will produce “Public Service Announcements” designed to advise consumers on ways that they can make better choices to protect the environment. Fans can also take part in a Green Police quiz, designed to help the public understand the right choices when making complex decisions each day in order to become better global citizens.

These videos are now live on a dedicated Green Police YouTube channel at www.Youtube.com/greenpolice.

NEW YORK–(BUSINESS WIRE)

The escalating chatter surrounding Super Bowl XLIV is not just about the teams competing for the 2010 championship. The TV commercials that will appear during the game are also the subject of discussion and speculation. And participating advertisers will once again be confronted with the difficult question of whether the Super Bowl is a smart marketing investment or a wasted use of the budget.

TNS Media Intelligence has again combed through its extensive database to report on the past 20 years of Super Bowl advertising. From 1990 thru 2009, the Super Bowl game has generated $2.17 billion of network sales from a total of 210 different advertisers and more than 1,400 commercial messages.

“The Super Bowl remains a singular event for engaging the broadest number of consumers at one time,” said Mark Nesbitt, President, TNS Media Intelligence. “Because it is viewed live and experienced by a majority of the country at the same time, a commercial presence on the broadcast has great significance and impact for a brand, making each not so much a brand message as a brand event. It is why a presence on the broadcast lends itself so effectively to an integrated marketing effort.”

“As an advertising event, the Super Bowl has evolved beyond a vehicle for presenting expensive, stand-alone commercial spots that seek to entertain viewers and generate awareness,” said Jon Swallen, SVP Research for TNS Media Intelligence. “Increasingly, in-game spots are being supplemented by elaborate integrated communications programs that attempt to drive traffic online or in-store, generate positive social media discussion, incorporate public relations effort and ultimately achieve a strong ROI.”

Audi will advertise its Audi A3 TDI during the 2010 Super Bowl. Rock band Cheap Trick will “reinterpret one of their classic songs for the ad.” The Audi spot will air during the fourth quarter of the game and “will have a fun, tongue-in-cheek environmental theme,” said Audi.

http://www.msnbc.msn.com/id/6859306/
Advertisers say they’ll tone it down, but few offer any specifics
The Associated Press
NEW YORK – As in years past, many Super Bowl advertisers are guarding the secrecy of their 30-second spots with the zeal of a Kremlin intelligence operative. Even so, one thing seems certain: Gas-passing horses, crotch-biting [...]

Inspired by Hollywood chase scenes, actor Jason Statham, known for his action-packed roles in the “Transporter” series, rushes from decade to decade, trying to find a vehicle to aid his getaway. He finds that several other luxury vehicles fail to get the job done. That is, until he finds the supercharged Audi A6.

Audi AG bought a 60-second television commercial to promote its automobiles during this year’s Super Bowl at a time when regular advertisers like FedEx Corp. and General Motors Corp. decided to pass on the National Football League championship game.

A year after Audi introduced its R8 luxury sports car with its first Super Bowl spot in nearly 20 years, the automaker on Wednesday announced that it has bought 60 seconds of airtime in February’s big game.

Audi’s new R8 spot will air in the first quarter of Super Bowl XLIII, which kicks off Sunday, Feb. 1 on NBC.

He spit up in front of 97.4 million people and “underestimated the creepiness” of a clown he hired, but the 9-month-old in E-Trade’s (ETFC) two Super Bowl ads is a star. Both ads aired late in the game, but ranked 13th and 14th out of 53 game ads with consumers rating the ads in real time for USA TODAY’s annual Super Bowl Ad Meter. Since then, they’ve been two of the most-watched game ads online and finished high in measures of online buzz.

How they made the ads: The crew at agency Grey New York filmed the baby (his name is not being disclosed) sitting in a highchair before a green screen making expressions, mostly in response to his mother. She sat in an adjacent room for the filming and was seen by the baby on a monitor. Added later digitally: the mouth movements of a 5-year-old actor, the voice of a 30-year-old and the keyboard, room items and clown.