Superbowl-ads.com Article Archive

CBS said the final spot sold Monday morning, six days before kickoff.

That’s a few days ahead of schedule. Last year, NBC still had two 30-second spots remaining two days before the game as the economy was mired in a recession, and announced only on the eve of the game that it sold out a total 69 spots.

CBS said last month it was selling 62 spots, but that grew over time and the final number of spots is “very close” to what NBC sold last year, said spokesman Dana McClintock. The network provided no further details on prices.

Vizio’s Super Bowl spot will feature entertainer Beyonce Knowles-Carter, who is making her debut as the company’s spokesperson. The LCD HDTV company’s game-day presence will also include the exclusive HD Sponsorship of the CBS Super Bowl Pre-Game Show entitled “The Super Bowl Today Presented by Vizio.”

The 60-second spot will air in the fourth quarter of the game. Created by Venables, Bell & Partners of San Francisco, the spot was directed by three-time Academy Award nominee for cinematography, Wally Pfister, who is best known for his work on “The Dark Knight” and “Batman Begins.” Further creative details of the spot are not being released.

Dockers® brand has created an innovative way to provide consumers with relevant content on their terms. Dockers® and Shazam® have developed an integrated program that allows consumers who watch the new Dockers® “Men Without Pants” TV commercial to use their mobile devices to engage at a deeper level with the brand – a world’s first. Once the ad is “shazamed,” viewers will link directly to a branded-content site. This technology is a major step forward in making TV clickable like digital media.

The new commercial debuts during the Super Bowl XLIV broadcast on February 7 on CBS, the first Dockers commercial to air on the Super Bowl since 2002. Viewers who have Shazam® downloaded on their smartphones can tag the spot and are instantly taken to a branded-content page. On this page, consumers can read about the “Wear the Pants™” campaign, learn about and purchase the “I Wear No Pants” track and more. The ad debut will also include a khaki pant giveaway promotion that can be entered immediately via consumer mobile devices with the Shazam® technology. The commercial continues through 2010 on a variety of shows and networks including NBA on TNT, FX, Comedy Central and the Discovery Channel and will also air online immediately following the Super Bowl debut. The khaki give away runs from February 7 – 15, 2010.

Focus on the Family will broadcast the first Super Bowl ad in its history Feb. 7 during CBS Sports’ coverage of the game at Dolphin Stadium in South Florida.

The 30-second spot from the international family-help organization will feature college football star Tim Tebow and his mother, Pam. They will share a personal story centered on the theme of “Celebrate Family, Celebrate Life.”

“Tim and Pam share our respect for life and our passion for helping families thrive,” said Jim Daly, president and CEO of Focus on the Family, “They live what we see every day – that the desire for family closeness is written on the hearts of every generation. Focus on the Family is about nurturing that desire and strengthening families by empowering them with the tools they need to live lives rooted in morals and values.”

The Tebows said they agreed to appear in the commercial because the issue of life is one they feel very strongly about.

Daly chuckled at some of the “will-they-or-won’t-they?” speculation in the media about whether Focus would indeed create a Super Bowl ad. Daly added that all the funds to air the ad came from a handful of “very generous and committed friends” who donated specifically to support the project. No money from the ministry’s general fund was used.

“Now that the ad has been shot, we’re excited to tell people it’s coming, because the Tebows’ story is such an important one for our culture to hear,” he said. “You won’t want to miss it.”

Boost Mobile has drafted some of the 1985 Chicago Bears to star in its first Super Bowl commercial as the prepaid-wireless company tries to raise its brand awareness in an increasingly competitive market.

The company, which lets customers pay in advance for wireless service instead of signing a contract, is putting finishing touches on its ad. The ad shows former football players including Jim McMahon, Willie Gault and Mike Singletary re-creating their famous “Super Bowl Shuffle” rap song and video.

The original video was created by the Bears in 1985, just before they won Super Bowl XX. That film showed the teammates dancing to lyrics that included “We don’t mean to cause no trouble, we’re just doin’ the Super Bowl Shuffle.”

via careerbuilder.com

via careerbuilder.com

via careerbuilder.com

As Super Bowl XLIV nears on Feb. 7, CBS is already “very close to a sellout,” a spokesman for the network, Dana McClintock, said on Tuesday. He declined to specify how much of the estimated 30 to 35 minutes of paid commercial time in the game was still available.

By contrast, at this point in 2009, when NBC was selling spots to be shown during the broadcast of Super Bowl XLIII on Feb. 1, considerably more time remained unsold.

“Last year, time was being sold entering into a recession,” Mr. McClintock said. “This year, it’s being sold apparently coming out of one.”

Another difference is that a year ago, many marketers that bought Super Bowl spots were playing down their participation, fearing that the sour national mood made the usual hoopla seem inappropriate. Now, though, the hyperbole machine is being cranked up by many sponsors as they seek attention for their ad plans.