Superbowl-ads.com Article Archive

Executives with the Las Vegas Convention and Visitors Authority and their contracted advertising agency, R&R Partners, will meet early next month to determine if the city’s popular “What happens here, stays here” television ads can be aired in the Super Bowl broadcast.

Other tourism companies say they’re working to capitalize on the National Football League’s modified ad policy that would lift a ban that prevented cities with legalized gambling to run TV spots during the NFL’s post-season.

This year’s Super Bowl, to be played in Miami, is Feb. 7 and the NFL post-season begins Jan. 9.

Under the old rules, destinations like Las Vegas, Reno and Lake Tahoe could not run their ads during the broadcast, one of the nation’s most-watched television events, because of the cities’ association with gambling.

The new rule allows Las Vegas to advertise, but it still prohibits ads featuring specific hotels and casinos or any gambling references or imagery.

While some of the “What happens here, stays here” ads are set in resorts, others don’t have any gambling or individual property references. LVCVA and R&R executives will meet to determine whether their ads would meet the NFL’s new standards and whether the high cost of Super Bowl ads would be worth the buy.

When paying $2.5 million for 30 seconds of advertising time, you might think you could pretty much do anything with it.

No so when that half minute is airing during the Super Bowl, now in its 40th year.

Long known as an advertising showcase that can eclipse the on-field action, America’s Big Game remains a top venue of choice for marketers to roll out new campaigns or build on old ones. And the amount of time, money and talent they put behind those spots remains undiminished.

http://www.reuters.com/newsArticle.jhtml;jsessionid=Q5KDMFHTMIRVCCRBAEOCFFA?type=industryNews&storyID=4181852&pageNumber=1
By Andrew Grossman
NEW YORK (Hollywood Reporter) – The New England Patriots vs. the Carolina Panthers may seem far from the sexiest matchup ever seen in the Super Bowl, but even a team from Timbuktu could draw a 43 rating under the right circumstances, industry executives agree.
And speaking of sexy, the lineup of advertisers who ponied [...]

Rebuffed in its efforts to run ads in last year’s Super Bowl, the Las Vegas Convention and Visitors Authority this year is making an end run around the National Football League’s ad restrictions by airing two out-of-bowl spots centered on the big game.

The three-week, $1.5 million Super Bowl campaign features two 30-second spots, both using the tagline “If only it was this exciting at the game in Houston,” where Super Bowl XXVIII will be played Feb. 1. The ads encourage those not traveling to the big game to party instead in Las Vegas.

America’s taste in advertising got real — and racy — when it came to their favorite ads in 2003. A look back at the results for the year of Ad Track, USA TODAY’S weekly consumer survey, showed humor again at the top of the charts for likability, though with some new themes.

In Miller Lite’s popular ‘Catfight’ ad, two women face off over whether the beer tastes great or is less filling.

Of the 45 ad campaigns polled in 2003, those with humorous ads took three of the top four slots. Anheuser-Busch’s campaign that included a real zebra as a football referee and an amorous beach boy attacked by a conch shell landed at No. 1. ( Related chart: Complete 2003 ratings )

You think it’s only football coming Sunday? When rival quarterbacks Rich Gannon and Brad Johnson aren’t pitching the ball in the Super Bowl, some of America’s best known athletes and entertainers will fill the TV screen in the annual advertising bonanza that’s expected to include some of the most expensive 30-second marketing pitches ever.

In spite of an uncertain economy, consumer product companies, movie studios, automakers, and a couple of dot-com survivors are among some two dozen advertisers reportedly spending between $1.9 million and $2.1 million for a 30-second spot in the year’s most watched televised event. Nearly all of the 61 spots have been sold, a sign that the advertising market is awakening from its extended slumber.

When the Miller Lite catfight girls sashayed into the room, arm-in-arm, wearing curve-hugging dresses, boxing promoter Don King babbled at one table, William “The Refrigerator” Perry was holding court on another microphone, Cris Carter was making his way to a radio interview, Warren Moon was discussing his evening plans in the center of the room, and Emmitt Smith had just stumbled in.

The multitude of sportswriters and talk-show hosts lucky enough to witness this scene probably thought they had died and gone straight to the big buffet line in the sky.

In the three weeks after Quizno’s Corp.’s first Super Bowl ad last year, the submarine sandwich chain had double-digit sales increases at its 1,447 restaurants, a number that has since grown to 1,988.

For Quizno’s, like many companies that bought ad spots during the Super Bowl, the marketing strategy is mostly Hail Mary — it’s a risky one-shot deal with a potentially big payoff. Last year, few knew what Quizno’s was before the Super Bowl, said Brooksy Smith, the company’s vice president for operations and marketing. The ad was a way to get the Quizno’s name in front of 43 million households and to kick off the year’s ad campaign, which carried the slogan “Toasted tastes better.”

With the Super Bowl just over a week away, TV host ABC still has a handful of commercial spots to sell for what has become the ad industry’s showcase.

More than 90 percent of the 61, half-minute long TV commercial slots had been purchased as of the end of this week — at an average selling price of between $2.1 and $2.2 million each, about 10 percent higher than a year ago.

Although it may seem late in the game, analysts say its not unusual for networks to struggle a bit once the prime first half and halftime slots are gone.

With the Super Bowl just over a week away, TV host ABC still has a handful of commercial spots to sell for what has become the ad industry’s showcase.

More than 90 percent of the 61, half-minute long TV commercial slots had been purchased as of the end of this week – at an average selling price of between $2.1 million and $2.2 million each, about 10 percent higher than a year ago.

Although it may seem late, analysts say its not unusual for networks to struggle a bit once the prime first-half and halftime slots are gone.