Superbowl-ads.com Article Archive

ANHEUSER-BUSCH: Scientists choose to drink when they realize an asteroid is coming. A man loves Bud Light so much he builds his house out of cans.

BOOST MOBILE: The 1985 Chicago Bears reunite to perform a new version of the Super Bowl Shuffle, this time pitching the prepaid wireless carrier.

COCA-COLA: Mr. Burns, the richest man on “The Simpsons,” loses his fortune but finds happiness. In another, a man goes sleepwalking through an African safari.

DENNY’S: The restaurant chain is giving out free Grand Slams again and shows what the announcement will mean for chickens.

DOCKERS: Men march across a hillside, singing happily about not wearing pants.

KIA: Children’s toys joyride in the Sorrento SUV. They go bowling, get a tattoo, and party in Las Vegas, set to rock tune “How do you like me now?” by British band The Heavy.

HOMEAWAY.COM: Chevy Chase and Beverly D’Angelo as the quirky, traveling Griswold family, sends viewers to a 15-minute film on the company’s Web site.

SNICKERS: Actress Betty White plays football actor Abe Vigoda also appears.

VOLKSWAGEN: The car brand reinvents the game of “Punch Dub” to acquaint Americans with its lineup. Comedian Tracy Morgan appears.

TACO BELL:Charles Barkley rhymes about the NBA 5 Buck Box.

Audi is giving its Facebook fans an exclusive look at the “Green Car” TV spot, to debut during the Big Game on Sunday, February 7. View the commercial and learn more about Audi A3 TDI® clean diesel and why it is the smart green choice.

Callaway Golf Company (NYSE: ELY) and CBS Sports have reached a unique agreement that establishes the golf equipment manufacturer as a presenting sponsor of the Super Bowl Today pregame show on Sunday, February 7th.

Occupying rarefied air time that commences less than an hour before kickoff, Callaway Golf® will employ its 5:00 – 5:30 PM EST sponsorship to showcase their 2010 product line, headlined by the company’s new Diablo Edge™ golf clubs.

The 30-minute sponsorship includes a Callaway-themed opening interstitial to introduce the company’s presence, as well as product and branding exposure on the CBS set throughout the half hour. Callaway Golf Staff Professional Phil Mickelson is slated to appear in an additional segment to run during the sponsored programming. Callaway Golf will also use the Super Bowl platform to debut 90 seconds of commercial time that will feature the company’s focus on technological innovation and its 2010 products. Terms of the partnership are not disclosed.

Super Bowl pregame sponsorships are regarded by many media analysts as an aggressive and effective way for marketers to reach a substantial mainstream audience that culminates as the game’s kickoff approaches. Last year’s Super Bowl pregame show drew a Household rating/share of 11.6/24, and featured a viewership of 21 million between 5:00 – 5:30 PM EST.