Superbowl-ads.com Article Archive

BY DAVID THOMAS
dthomas@star-telegram.com

Super Bowl XLV is 200 days away. The first NFL teams have yet to report for training camps. There are teams, however, already developing their Super Bowl game plans: the companies that will push their products and services from the stage of the world’s largest single-day sporting event.

Companies have thrived and nose-dived based [...]

Focus on the Family will broadcast the first Super Bowl ad in its history Feb. 7 during CBS Sports’ coverage of the game at Dolphin Stadium in South Florida.

The 30-second spot from the international family-help organization will feature college football star Tim Tebow and his mother, Pam. They will share a personal story centered on the theme of “Celebrate Family, Celebrate Life.”

“Tim and Pam share our respect for life and our passion for helping families thrive,” said Jim Daly, president and CEO of Focus on the Family, “They live what we see every day – that the desire for family closeness is written on the hearts of every generation. Focus on the Family is about nurturing that desire and strengthening families by empowering them with the tools they need to live lives rooted in morals and values.”

The Tebows said they agreed to appear in the commercial because the issue of life is one they feel very strongly about.

Daly chuckled at some of the “will-they-or-won’t-they?” speculation in the media about whether Focus would indeed create a Super Bowl ad. Daly added that all the funds to air the ad came from a handful of “very generous and committed friends” who donated specifically to support the project. No money from the ministry’s general fund was used.

“Now that the ad has been shot, we’re excited to tell people it’s coming, because the Tebows’ story is such an important one for our culture to hear,” he said. “You won’t want to miss it.”

NEW YORK–(BUSINESS WIRE)

The escalating chatter surrounding Super Bowl XLIV is not just about the teams competing for the 2010 championship. The TV commercials that will appear during the game are also the subject of discussion and speculation. And participating advertisers will once again be confronted with the difficult question of whether the Super Bowl is a smart marketing investment or a wasted use of the budget.

TNS Media Intelligence has again combed through its extensive database to report on the past 20 years of Super Bowl advertising. From 1990 thru 2009, the Super Bowl game has generated $2.17 billion of network sales from a total of 210 different advertisers and more than 1,400 commercial messages.

“The Super Bowl remains a singular event for engaging the broadest number of consumers at one time,” said Mark Nesbitt, President, TNS Media Intelligence. “Because it is viewed live and experienced by a majority of the country at the same time, a commercial presence on the broadcast has great significance and impact for a brand, making each not so much a brand message as a brand event. It is why a presence on the broadcast lends itself so effectively to an integrated marketing effort.”

“As an advertising event, the Super Bowl has evolved beyond a vehicle for presenting expensive, stand-alone commercial spots that seek to entertain viewers and generate awareness,” said Jon Swallen, SVP Research for TNS Media Intelligence. “Increasingly, in-game spots are being supplemented by elaborate integrated communications programs that attempt to drive traffic online or in-store, generate positive social media discussion, incorporate public relations effort and ultimately achieve a strong ROI.”

http://tinyurl.com/yzbna7c
Posted on Wed, 16 Dec 2009 08:00:00 CST | by Luigi Lugmayr
Frito-Lay Doritos has one of the best advertising concepts for the Super Bowl. The company invites anybody to submit self-made Doritos ads in what they call Crash The Super Bowl.
Last year Doritos even made it on top of the USA Today Ad Meter with [...]

USA TODAY’s Ad Meter tracks the second-by-second responses of a panel of viewers to ads during the Super Bowl and Ranks them from best to worst. ‘Two nobodies from nowhere’ craft winning Super Bowl ad.

How Super Bowl commercials ranked by:
Advertiser, Description, Sec., Qtr., Score
According to USA TODAY’s Ad Meter focus groups.

With the economy in the doldrums and the nation’s future uncertain, it’s nice to know that some things never change.

Among them: Super Bowl advertisers continue to rely on hot women, violent gags and sophomoric humor to sell their wares.

While this year’s batch of Super Bowl ads offered a lot of the predictable fodder, there were some bright spots. Here’s a look at Ads of the Weird’s take on the best and the worst of this year’s Super Bowl spots.

For a country that needs some economic stimulus, the 2009 Super Bowl did its best. The commercials weren’t the best ever, but they tried to be as big and bold as those from better times. There were romantic Clydesdales, soda-stealing bugs and a hilarious cameo by the rear end of a moose. The laughs mostly outweighed the winces. And if the ads could make you smile during this financial crisis, there’s hope for us all. The halftime show was even more optimistic as Bruce Springsteen and his E Street Band set off musical fireworks (accompanied by real ones) that were soul-stirring enough to make everyone believe we can get back to our glory days. And did we mention the game was exciting?

U.S. tire maker Bridgestone’s Potatoheads commercial was voted the favorite product pitch aired during the Super Bowl Sunday in the ninth annual ADBOWL.

The ad, featuring Potatohead toys driving a car equipped with Bridgestone tires, was the first non-beer commercial to grab the top spot in six years, said Steve McKee, president of the media services firm McKee Wallwork Cleveland and founder of ADBOWL.

Below are our choices for the 10 best Super Bowl ads of all time. The picks were heavily influenced by commenters on the MSNBC message boards, who discussed their favorite commercials and voted on the subject two years ago. We also considered the economic impact of the ads, which mostly consisted of disqualifying failed dot-com companies.