It starts out with a slightly insecure teenager is unhappy about going to the Senior Prom without a date, but confident, since he’s driving his father’s new 2013 Audi S6 high-performance sport sedan. Once he’s arrived at the Prom he’s a changed young man, he brazenly takes the principal’s parking spot. At the dance, he boldly kisses the prom queen and is confronted by the prom king.
What happens next is up to consumers. Viewers will have 24 hours to vote on one of the three possible endings. The final ad will appear on Audi’s YouTube channel this Saturday, as well as during the game on CBS.
The 1st of three alternate endings to the 2013 Audi Super Bowl commercial “Worth It”
The 2nd of three alternate endings to the 2013 Audi Super Bowl commercial “Buddies”
The 3rd of three alternate endings to the 2013 Audi Super Bowl commercial “Tradition”
Vote for your favorite at http://www.youtube.com/audiusa