Anheuser-Busch said Tuesday that its contest to find a name for the foal born Jan. 16 at the company’s Clydesdale ranch in mid-Missouri generated more than 60,000 tweets, Facebook comments and other messages. Hope was one of the more popular names generated through the social media effort.
Other suggestions were nods to the song featured in the commercial, including Landslide — the name of the song — and Stevie — for Fleetwood Mac singer Stevie Nicks.
“We were overwhelmed by the response we got,” Lori Shambro, brand director for Budweiser, said in a statement.
“Many of our fans wanted a name to reflect their optimism and spirit, which the name Hope encapsulates beautifully,” Shambro said.
The ad chronicles the enduring bond of a Clydesdale foal and the horse’s trainer. Anheuser-Busch has released a two-minute version available on YouTube.
The young horse proved to have some acting chops: Though a female, she played a male in the 60-second spot “Brotherhood.” The commercial ranked No. 1 on USA Today’s Ad Meter, a ranking based on fan voting on the USA Today website through Facebook and Twitter.
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