Superbowl-ads.com Article Archive

E*TRADE Financial Corp. announced that E*TRADE Securities LLC will return to the biggest advertising event of the year with a new Talking Baby commercial slated to debut during the NBC television network broadcast of Super Bowl XLVI on February 5, 2012. This marks the fifth anniversary of the iconic E*TRADE Baby campaign. The Super Bowl [...]

NBC pretty much sold out its Super Bowl ad inventory by Labor Day of last year, which is amazing in this economy.  The network wisely held back a few units for stragglers who wanted in but were late to the party. Those advertisers ponied up as much as $3.5 million for 30 seconds of ad [...]

Hyundai plans to advertise during Super Bowl XLVI, but the automaker is also doubling down on the power of a commercial played just before the game begins. Hyundai will run a 60-second ad just before kickoff on Feb. 5 on NBC, Steve Shannon, VP-marketing at Hyundai Motor America, said in an interview. Hyundai Motor Co. [...]

A recent article in the Washington Post interviews Tim Mahoney, the German automaker’s top product and marketing executive for the United States, and asked him several questions, and one about the upcoming Super Bowl commercial. Mahoney mentioned that this year Volkswagen is going with one 60-second spot. (instead of two 30-second ones) The company said [...]

AMERICAN HONDA MOTOR is leaping back into the Super Bowl with a commercial for its redesigned CR-V compact crossover, part of an extensive campaign that began this month and is centered on the “leap lists” of ambitious life goals compiled by twenty- and thirtysomethings. (A leap list, as presented by CR-V at leaplist.honda.com, is like [...]

The Super Bowl might be more than a month away, but the information is already flowing about the national pastime that occurs in between the passes and touchdowns: Super Bowl commercials. Last year produced a few classic ads (Darth Vader kid, here’s to you), but can 2012′s offerings live up to some of the greats [...]

In the world of advertising, there truly is nothing quite like the Super Bowl. This morning, The Wall Street Journal reported that ad slots for Super Bowl XLVI had officially sold out at an asking price of $3.5 million per 30-second spot. That was up from about $3 million last year. As the paper showed [...]

As creatives and media decision makers prepare to premiere expensive new commercials for 1Q 2012′s big television events, the Super Bowl(TM), The Grammys(TM) and The Academy Awards(TM), a new research study is demonstrating how their across-the-board impact can be dramatically improved with a flight of cinema advertising. The findings come from a quantitative study from [...]

It is never shocking to hear about the steep cost of Super Bowl commercials or to hear that the network televising the game is doing smashingly well at selling its advertising. For the Feb. 5 game in Indianapolis, NBC said it sold all of its 30-second ads, at an average of $3.5 million, by Thanksgiving. [...]

PepsiCo announced today that Pepsi will return to the Super Bowl in 2012 with two television commercials. The soft drink maker is widely recognized as one of the most prolific and iconic brands to appear on the advertising world’s premiere platform. The two commercials planned for the 2012 Super Bowl include an iconic Pepsi spot [...]

2012 Ads Feature Go Daddy Girls, New Pussycat Dolls & a .CO Body “Almost Too Hot” for TV SCOTTSDALE, Ariz.–(BUSINESS WIRE)– Super Bowl 2012 will mark a product milestone for Go Daddy. The world’s largest provider of Web hosting, domain name registrations and net-new SSL Certificates is known for its edgy ads with smokin’ hot [...]

Mars Chocolate North America announced M&M’S® Brand will feature an all-new 30-second commercial during the first quarter of Super Bowl XLVI on February 5, 2012. This will mark the second trip to the Super Bowl for the colorful chocolate candy brand. M&M’S® will step into a starting role in Super Bowl XLVI instead of SNICKERS® [...]

New 60-second ad features the all-new 2012 Beetle, Volkswagen’s redesigned icon Volkswagen of America, Inc. announced today it will advertise during the Super Bowl for the third consecutive year. Following the success of last year’s two 30- second spots, Volkswagen will premiere one 60-second spot at the beginning of the third quarter of Super Bowl [...]

With 30-second spots in the Super Bowl XLVI going for as much as $3.5 million — although not everyone is paying that price — eyes are starting to turn to NBC’s coming broadcast of the event, scheduled to take place in Indianapolis on Feb. 5. This is a list of who’s bought what in Super [...]

Robby Persinger is a safety specialist at Hyundai Motor Man­ufacturing Alabama. Normally, he spends his time at work evalu­ating equipment and work pro­cesses for the automaker. But Saturday, he was a star of sorts. Persinger and a couple hun­dred of his co-workers have been part of a four-day process to make a 60-second Hyundai Super [...]