Ad Sales

2014 Toyota Highlander Super Bowl ad. Disney's Muppets hit the road with Terry Crews

Toyota Back in Super Bowl

Toyota will highlight the new, 2015 Toyota Camry in its Super Bowl commercial. “Featuring America’s top-selling car in America’s biggest cultural even of the year made sense,” said Jack Hollis, Toyota’s vice president of marketing. The Super Bowl campaign will include Team Toyota athlete Amy Purdy — the actress and U.S. Paralympic Team snowboarder. For the 2015 Super Bowl, Toyota…

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Wix to air first Super Bowl commercial

Wix, a Web platform for small business owners, is suiting up for the big game. The company will air its first Super Bowl spot in the fourth quarter of the Feb. 1 telecast on NBC, Wix said on Wednesday. With the 30-second spot, Wix will tout its user-friendly platform that aims to make it easy for mom-and-pop businesses to build…

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Skittles Brings ‘the Rainbow’ to Next Year’s Super Bowl

Skittles is headed to the upcoming Super Bowl in 2015, where it will appear in a commercial during the big game for the first time. A spokeswoman for brand owner Wm. Wrigley Jr. declined to comment on the ad, but acknowledged a plan “around” Feb. 1, when NBC will broadcast the game from Phoenix. “Skittles will continue making game day…

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Glue Maker Loctite Gambles Big With Super Bowl Spot

Loctite will spend almost its entire 2015 ad budget with a spot at the beginning of the fourth quarter with the latest installment of its less-than-year-old #WinAtGlue campaign from Fallon, Minneapolis. Pierre Tannoux, marketing director for Loctite Consumer Adhesives, said he’d leave other details of the creative as a surprise for closer to the game, set to air on NBC…

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First new Super Bowl advertiser: Mophie

Mophie, a tech company that specializes in on-the-go charging for mobile devices, will announce Tuesday plans to advertise on NBC’s broadcast of the Super Bowl. It is the first new advertiser to sign up since the National Football League was widely seen as mishandling domestic violence charges against some players. Like most new advertisers, the little-known company hopes to use…

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NBC Has Sold 70% To 80% Of Ad Inventory In Super Bowl XLIX 2015

NBC has managed to sell approximately three-fourths of the high-priced advertising that will accompany its 2015 broadcast of Super Bowl XLIX. Now comes the hard part: selling the rest. NBC has sold between 70% and 80% of the approximately 60 30-second spots that regularly appear during a Super Bowl broadcast, according to the estimates of one media buyer familiar with…

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NBC Has Sold 70% to 80% of Inventory of Super Bowl Ads for 2015

NBC has managed to sell approximately three-fourths of the high-priced advertising that will accompany its 2015 broadcast of Super Bowl XLIX. Now comes the hard part: selling the rest. NBC has sold between 70% and 80% of the approximately 60 30-second spots that regularly appear during a Super Bowl broadcast, according to the estimates of one media buyer familiar with…

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Squarespace Will Have Ads During Super Bowl Alongside Global Brands

Website design and management service Squarespace confirmed to Adweek today that it will be a national advertiser in this year’s Super Bowl. Amid a field of global brands and top-tier ad agencies, Squarespace will be a a bit of an outlier, with limited national awareness and a spot produced entirely in-house. The ad was created by a team led by…

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NBC Begins Selling Ads for 2015 Super Bowl

Even before the kickoff for Super Bowl XLVIII takes place on Fox in a few weeks, NBC has made a dent in selling off the ad inventory it has for its 2015 broadcast of the pigskin classic. The Peacock has sold a “double digit” number of ad berths for Super Bowl XLVIX, said Seth Winter, exec veep of sales and…

WONDERFUL PISTACHIOS STEPHEN COLBERT

Wonderful Pistachios Super Bowl Ad To Star Stephen Colbert

Wonderful Pistachios announced today that Stephen Colbert, Emmy-award winning host and executive producer of Comedy Central’s “The Colbert Report,” will star in two Super Bowl spots for the nation’s leading pistachio grower. This will be Wonderful Pistachios’ second consecutive Super Bowl appearance and will kick-off a new, full-year agreement with Mr. Colbert under the campaign theme, “Get Crackin’, America.” “Since…

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Toyota Highlander Joins 2014 Super Bowl Commercial Lineup

Toyota’s redesigned Highlander will be advertised in a 60-second Super Bowl commercial during halftime. Jack Hollis, VP of marketing for Toyota, mentioned to AdAge that Kaley Cuoco may return for this year’s Super Bowl commercial. Cuoco, who stars in CBS’ The Big Bang Theory, appeared in Toyota’s Super Bowl ad last year. However, Hollis did say that Toyota is still working on…

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Facebook’s new ads target Super Bowl Sunday

Fox network may not be the only media outlet to charge $4 million for a Super Bowl ad. Facebook may also be looking to cash in on the Super Bowl with its new auto-play video advertising, The Post has learned. The new ad format is set to launch in a test phase on Thursday, though agencies say Super Bowl Sunday,…

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General Mills to Promote Cheerios in Super Bowl

General Mills is placing an ad for its iconic brand Cheerios in the Super Bowl for the first time. The Twin Cities-based grain giant hasn’t appeared in a Super Bowl since 1996, and Cheerios never has. In the meantime, the brand has led General Mills’ charge into better-for-you positioning based on oats’ heart-healthiness, served as an important vehicle for Big…

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Super Bowl Ad Sellout Announced by Fox

The Super Bowl may be two months away, but already Fox has sold out all of the available Super Bowl commercial slots. Fox has sold out all of its TV broadcast slots roughly two months before the Feb. 2 football championship in New Jersey, the company announced Wednesday. The sellout comes about one month earlier than did CBS’s sellout announcement…

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SodaStream to return to Super Bowl ad game

SodaStream will use the 2014 Super Bowl to launch a new marketing campaign. Last year, the company created quite a buzz with a Super Bowl spot it eventually had to modify because it slapped around PepsiCo and Coca-Cola a little too hard.