1999

Vote for your favorite Super Bowl ads

http://detnews.com:80/1999/sports/9902/01/superads.htm What was your favorite commercial or series of commercials in the first half of the Super Bowl? Budweiser Lizards: “We got canned” and Louie gets atongue-lashing. Visa: Husband trapped in bathroom; palace guard out of uniform Macintosh: HAL confesses over Y2K. Pepsi One: Gangsta guys try mind control. M&Ms Candies: try to talk hungry people out ofeating them. Budweiser…

Real Super Bowl losers sank millions into TV ads that should be flushed

http://www.amcity.com:80/atlanta/stories/1999/02/15/smallb2.html Alf Nucifora A combination of Mardi Gras, the Academy Awards and the KentuckyDerby, the Super Bowl is the once-a-year opportunity for advertisersand ad agencies to create reputations and flaunt their best. It’s gotten to the point where some people stay for the ads and go to the bathroom during the game. But, not this year. So much money was…

Boosted by the Super Bowl

http://www.latimes.com:80/excite/990209/t000012369.html By JONATHAN GAW, E-COMMERCE REPORTER For their $1.6-million-per-30-seconds slot, Super Bowl advertisers received a 48% boost in visitors to their Web sites that day compared with the prior Sunday, according to Media Metrix Inc., a New York firm that measures Internet traffic. The survey also found that four out of five visitors to Super Bowl advertisers’ sites Sunday and…

Ads Far From Super

http://www.amcity.com:80/sanjose/stories/1999/02/08/editorial1.html Much-anticipated commercials a letdown, just like the Falcons Alastair Goldfisher I enjoy sports, and football has been a favorite of mine since I was akid. My friends and I were huge collectors of trading cards, and every Sunday we’d arrange our heaps of them on the floor and ape the action on TV. For the Super Bowl, we souped…

Sneaker retailer scraps plans to keep using Super Bowl ad

http://detnews.com:80/1999/biz/9902/06/02060012.htm Sneaker retailer Just for Feet Inc. scrapped plans to keep running its Super Bowl commercial that showed a barefoot African marathon runner who was tracked down like an animal and tricked into wearing shoes. By Skip Wollenberg / AP Business Writer NEW YORK – Sneaker retailer Just for Feet Inc. scrapped plans to keep running its Super Bowl commercial…

A special look at the Super Bowl, the biggest advertising and marketing event of the year

http://www.latimes.com:80/excite/990204/t000010718.html David Suissa David Suissa is chairman and executive creative director of Suissa Miller Advertising in Los Angeles, whose clients include Acura, SkyTel and Jenny Craig. The 10 best: * Anheuser-Busch (Bud Lite): The toilet paper spot. An ordinary premise made brilliant by a killer one-two punch line. * Apple Computer(): If you’ve got not one but two American icons…

Some Scored, Some Punted, Some Threw Bombs

http://www.latimes.com:80/excite/990204/t000010717.html Super Bowl Ad Reviews A special look at the Super Bowl, the biggest advertising and marketing event of the year Some Scored, Some Punted, Some Threw Bombs The Times asked three advertising creatives to critique commercials shown during Sunday’s Super Bowl telecast–the biggest marketing event of the year. Here are their scorecards. Dick Sittig is president of Kowloon Wholesale…

Dalmatians, Lizards, Frogs Come Off as Best of Buds

http://www.latimes.com:80/excite/990204/t000010720.html Last week, we asked readers to share their opinions of ads shown in the Super Bowl telecast. Budweiser commercials scored with readers, as did the MasterCard spot with famous cartoon characters. Readers generally thought Victoria’s Secret and World Wrestling Federation pushed the limits of taste. A sampling of responses follows. Anheuser-Busch: The lizard and frog ads were awful, but…

FCC asked to examine whether WWF’s Super Bowl ad violated decency rules

http://www.foxsports.com:80/js_index.frm?content=/wires/pages/72/spt102572.sml NEW YORK (AP) Federal regulators are hearing complaints that the World Wrestling Federation went over the line of decency with its raucous Super Bowl commercial. Two TV watchdog groups said Wednesday the commercial should not have run Sunday on a program with such wide appeal as the annual telecast of the NFL’s championship game. But WWF officials said most…

Starcom’s Super Bowl Survey Scores

http://nt.excite.com/news/pr/990203/il-starcom-survey CHICAGO, /PRNewswire/ — Starcom Media Services, a division of the Leo Burnett Company, polled 300 Super Bowl viewers and 200 non-viewers Monday to find out whether the combination of the NFL’s superstars and great advertising really form a winning team. Starcom’s game plan assessed the attention level to the game itself, advertising involvement and awareness, and game day rituals…

Victoria’s Secret Ad a Hit for Web Site

http://www.latimes.com:80/excite/990203/t000010428.html By ABIGAIL GOLDMAN Victoria’s Secret’s 30-second Super Bowl ad garnered the lingerie retailer 1 million visits to its Web site within an hour of the spot’s broadcast, company executives said. And the Columbus, Ohio-based maker of all things silky and wearable under clothes is hoping at least some of those visitors will return to the site tonight for a…

Didn’t Bowl ‘Em Over Ratings Aren’t Superb, but big crowd brings Fox records revenues

http://www.mostnewyork.com:80/1999-02-02/New_York_Now/Television/a-18340.asp?last6days=1 By RICHARD HUFF Daily News Staff Writer Sunday’s Broncos-Falcons face-off on Fox, despite a typically humongous Super Bowl audience, will go down as the second-lowest-rated NFL championship game in 28 years, according to Nielsen figures released yesterday. The Broncos’ 34-19 win averaged a 40.2 rating (percentage of the nation’s 99.4 million TV homes) and a 61 share (percentage of…

Advertisers, Just Like Falcons, See Prayers Go Unanswered

http://www.latimes.com:80/excite/990202/t000010062.html A lopsided Denver win produces the lowest TV rating for the Super Bowl since 1990. By GREG JOHNSON, Times Staff Writer Advertisers who paid an average of $1.6 million for 30 seconds of commercial time during Sunday’s lopsided Super Bowl probably came away as blue as four-time Super Bowl loser Dan Reeves. The broadcast was the lowest-rated Super Bowl…

Souped-up ads were name of game during Super Bowl

http://deseretnews.com:80/dn/view/0,1249,30009214,00.html? Lobster, mouse and 2 pups helped peddle products By Skip Wollenberg AP business writer NEW YORK – Add a desperate lobster, a goggled mouse and two cute pups to the cast of critters that Super Bowl advertisers pressed into service in hopes of catching the eye of TV’s biggest yearly audience. Celebrities, musical scores and the Internet also played…

Fox’s Not-Quite Super Bowl

http://www.eonline.com:80/News/Items/0,1,4267,00.html It was a lackluster game between teams from the nation’s No. 10 (Atlanta) and No. 14 (Denver) markets, the outcome was pretty much decided midway through the second quarter, and only the John Elway-led Denver Broncos enjoy a significant national following. In other words, Super Bowl XXXIII wasn’t pretty. Still, the worst-rated Super Bowl since Denver lost to San…