2000

HotJobs.com woos Pesci

http://www.adage.com/news_and_features/deadline/index.html Employment site HotJobs.com is in talks with actor Joe Pesci to supply the voice of its new advertising character, the hand, to star in the site’s coming Super Bowl commercials. The company, which recently underwent an initial public offering, is also exploring partly compensating Mr. Pesci for his role with stock options. HotJobs’ estimated $20 million radio, outdoor and…

Dot-Com Super Bowl Advertisers Fumble But Down Under, LifeMinders.com may win at Olympics

http://www.sfgate.com:80/cgi-bin/article.cgi?file=/chronicle/archive/2000/09/13/BU63332.DTL KATHLEEN PENDER San Francisco Chronicle Blowing your advertising wad on the Super Bowl was a winning strategy for dot-com companies in 1999, but a bad call in 2000. A study by Thomas Weisel Partners shows that none of the publicly held Internet-related companies that advertised on this year’s Super Bowl has seen its stock price increase since the NFL…

Super Bowl TV ratings crack top 20 of all time

http://www.pioneerplanet.com:80/seven-days/1/sports/docs/022905.htm FROM NEWS SERVICES Small-market teams don’t necessarily hurt Super Bowl ratings — especially when the game goes down to the final play. St. Louis’ stirring 23-16 victory over Tennessee on Sunday night drew a 43.2 television rating and a 62 share on ABC, up 7 percent from last year. That makes it the 19th-highest rated among the 34 Super…

This e-mail brought to you by … a bad idea

http://www.salon.com:80/tech/log/2000/02/03/epidemic/index.html Epidemic.com, which compensates people for spamming their friends, is making me ill. By Janelle Brown A man emerges from a toilet stall in a fancy hotel restroom. He heads to the sink, washes his hands — and the towel boy immediately hands him a dollar. He climbs into an elevator and blows his nose; a woman standing beside him…

Dot-Com Advertisers Say Super Bowl Exposure has Attracted Bigger Audiences

http://foxmarketwire.com:80/020300/advertise.sml By Skip Wollenberg NEW YORK – Those pricey Super Bowl commercials appear to have helped Internet companies attract bigger audiences for their Web sites. “We couldn’t be more pleased,” Michael Budowski, chief executive of the online wedding stationery outlet Ourbeginning.com, said Wednesday in a refrain echoed by several other first-time, dot-com Super Bowl sponsors. He said visits to his…

Web Traffic Increases From Ads on Super Bowl

Total unique visitors to their sites for Jan. 30-31 compared to the average of the previous three Sunday-Monday periods. Rank Advertiser Avg. number of visitors Jan. 30-31 visitors Percent increase All sites 2,895,000 4,016,000 39% 1 WEBMD.COM 254,000 497,000 96% 2 LIFEMINDERS 210,000 491,000 134% 3 MONSTER.COM 396,000 414,000 5% 4 ETRADE.COM 436,000 412,000 -6% 5 WWF.COM 290,000 353,000 22%…

Was it worth it?

From: MediaPost via email While dot-com ads proliferated this year’s Super Bowl telecast, a study released last week by D’Arcy Masius Benton & Bowles in St. Louis – http://www.darcyww.com – indicates that at $2 million per 30-second spot, the return on investment was at best fleeting for most of them. In fact, only 17% of the respondents D’Arcy surveyed who…

Verdict Overturned Zyman claims Kforce.com and Mission to Mars were Advertising Victors

http://MarketingMarketing.com Steal Super Bowl Advertising Victories From Budweiser and Mountain Dew ATLANTA–(BUSINESS WIRE)– Popular Super Bowl Ads that Don’t Sell Brands are Dethroned in Findings Presented by Sergio Zyman and MarketingMarketing.com Sergio Zyman and his Internet company, MarketingMarketing.com, today announced that consumers have crowned kforce.com and Mission to Mars champions of this year’s Super Bowl advertising derby. The kforce.com spot…

Total unique Internet audience increased 10.7%, from 23.5 million to 26.1 million

http://live.altavista.com/scripts/editorial.dll?eeid=1469180&eetype=article&render=y Total unique Internet audience increased 10.7%, from 23.5 million to 26.1 million. NEW YORK–(BUSINESS WIRE)–Between Sunday, January 30 and Monday, January 31, the total unique Internet audience increased 10.7%, from 23.5 million to 26.1 million. The driving force behind the two day growth were the Super Bowl advertisers who experienced an overnight increase of 15.7% in unique audience, from…

Volvo Trucks’ Super Bowl Commercial Hits Target

http://www.volvotrucks.volvo.com/pr/980130.htm Greensboro, NC — Volvo Trucks North America, Inc.’s Super Bowl advertisement — its first television commercial and first entry by a commercial truck manufacturer into Super Bowl advertising — ranked highest among automotive-related companies, based on USA Today’s Super Bowl Ad Meter. Volvo Trucks’ 30-second spot was also ranked first among business-to-business advertisers during the Jan. 25 game. Based…

Super Bowl Spots Seem to Work for Many Dot-Coms

http://partners.nytimes.com/library/financial/columns/020200superbowl-adcol.html ?AltaVistaRefId=y_WLmY_WEFnnnnFnFl Related Article Advertising: Addenda By STUART ELLIOTT Every year after the Super Bowl, Madison Avenue assesses the performance of the advertisers that spent the huge sums required to run commercials during the game. This time, with Super Bowl XXXIV being considered the first Dot-Com Bowl — 17 of the 36 companies sponsoring the broadcast were related to the…

Super Bowl Viewers Yawn At Dot-com Ads

http://www.adweek.com/daily/February/aw/aw022000-1.asp By Mallorre Dill and Eleftheria Parpis With Super Bowl XXIV commercials commanding more than $2 million per 30 seconds, viewers pinned to the game were treated to a bevy of dot-com advertisers who hoped to make a grand super bowl splash. But according to the results of a national consumer telephone poll, commissioned by Adweek and conducted yesterday by…

Super Bowl ads — all show, no sell

http://www.sacbee.com:80/lifestyle/news/lifestyle01_20000202.html Anita Creamer So the Super Bowl was the centerpiece of American existence this past weekend: Loved those EDS cats roaming the range in that frantic feline roundup. Too clever. Loved Mountain Dew’s “Bohemian Rhapsody.” The thing is, of course, that football for many of us is largely superfluous to the Super Bowl. That’s been true for many, many Roman…

Watching Ad Media with Super Bowl in Mind

Watching Ad Media with Super Bowl in Mind Welcome to MediaPost’s first annual Super Bowl advertising wrap-up. I am your host, Adam Herman. Don’t worry, I’m not going to review each spot that aired. Ad Age, USA Today and a half dozen others have already covered that. As always, we take a unique point of view at the MONITOR and…