2001

The E*TRADE Monkey Returns!

(Newstream) — E*TRADE is back for Super Bowl XXXV in a big way-and is capitalizing on some “star power” from last year. The E*TRADE “Monkey” will be back for Super Bowl XXXV, this time with an important new message. E*TRADE will be returning to the Super Bowl for the second straight year with a very strong, unique and integrated presence…

Loved the ads, but who was advertising in the Super Bowl?

http://dailynews.yahoo.com/h/nm/20010129/en/television-superbowlads_1.html By Jennifer Laidlaw NEW YORK (Reuters) – Yes, you just loved those Super Bowl ads, but can you remember who was advertising? Although it’s a sure thing that the Baltimore Ravens crushed the New York Giants in Sunday’s Super Bowl XXXV in Tampa, there’s no certainty that consumers will remember the game’s multimillion-dollar ads, advertising experts say. Although some…

Arnold Takes VW, Monster.com to Superbowl

http://dailynews.yahoo.com/h/bpiaw/20001227/ad/_b_h1_arnold_takes_vw_monster_com_to_superbowl_h1_b__1.html BOSTON–Arnold Worldwide is looking to CBS’s Jan. 28 telecast of the Super Bowl to score big for two of its premier clients: Volkswagen of America and Monster.com. VW will be the “exclusive” in-game automobile advertiser for Super Bowl XXXV, a deal sources said likely cost at least $10 million to secure. A representative from Boston-based Arnold declined to talk…

Levi’s Jeans Gets Into the Game With Its Advertising Debut in Super Bowl XXXV

http://biz.yahoo.com/bw/010108/ca_levi_st.html SAN FRANCISCO–(BUSINESS WIRE)–Super Bowl Marketing Overview Continuing on the success of its “Make Them Your Own” campaign, the Levi’s® brand is getting into the game – the Super Bowl that is – for the first time in its history with a new multi-part television commercial, online activities and a retail program. With an estimated 80 million plus audience, Levi’s®…

Super Bowl, or Snooper Bowl?

http://www.star-telegram.com:80/news/doc/1047/1:COMP13/1:COMP130211101.html High-tech security system makes some nervous of Big Brother By Vickie Chachere Associated Press TAMPA, Fla. — Super Bowl, or Snooper Bowl? As 100,000 fans stepped through the turnstiles at Super Bowl XXXV, a camera snapped their image and matched it against a computerized police lineup of known criminals, from pickpockets to international terrorists. It’s not a new kind…

Super Bowl ads give local agencies annual fodder

http://phoenix.bcentral.com/phoenix/stories/2001/02/05/newscolumn4.html Anne Robertson Did you watch the big game? Not the football part — the part where national advertisers jockey for their 30 seconds of $2.3 million fame. Here in the Valley, Monday morning quarterbacking has produced a number of scorecards from many area ad agencies — judging which commercials made a touchdown, and which ones drew penalty flags during…

Super Bowl is dotcom kiss of death

http://www.theregister.co.uk/content/6/15763.html By: Linda Harrison in New York The Super Bowl 2001 will not see the dotcom ad orgy of last year – mainly because many of the outfits that splashed out on the event have become dotcom dodos in the interim. Just three dotcoms have so far coughed up the necessary $2.5 million for one of the 30-second spots on…

Superbowl Drives Major Traffic Surge To CBS And Its Partner Web Sites

http://www.digitalbroadcasting.com/content/news/article.asp?DocID={DA10E557-F729-11D4-A770-00D0B7694F32}&Bucket=HomeLatestHeadlines&VNETCOOKIE=NO http://www.jup.com/company/pressrelease.jsp?doc=pr010131 PR Contacts: Max Kalehoff Tel: 917-534-6222 Mary Helen Trent Tel: 917-534-6167 Source: Jupiter Media Metrix Massive unique visitor increases to CBS.com Sites, SportsLine.com Sites, SuperBowl.com, NFL and to this year’s dot-com advertisers Benchmark year for successful in-program promotion, says Jupiter Analyst NEW YORK, January 31, 2001 Jupiter Media Metrix (NASDAQ: JMXI), the global leader in market intelligence for…

Super Bowl Fumbles With Web Fans

http://www.newsfactor.com:80/perl/story/7123.html By Jay Lyman NewsFactor Network Web coverage proved no match for TV during Sunday’s Super Bowl, but the game’s official Web site drew record numbers, and fans reacted positively to online voting for the game’s MVP. This year’s Super Bowl XXXV saw a smaller television audience than big games of the past, but the event did spike traffic to…

Super Bowl Ads Stir Violence Debate

http://washingtonpost.com:80/wp-dyn/articles/A63904-2001Jan29.html By Christopher Stern Washington Post Staff Writer Just months after Hollywood pledged to take steps to stop marketing violent movies to underage children, film studios used the Super Bowl, with its huge family audience, to launch marketing campaigns for some particularly bloody movies. Among the ads that aired during Sunday’s big game was a commercial for MGM’s R-rated “Hannibal,”…

Anheuser-Busch, DDB agency win Super Bowl ad tussle

http://www.suntimes.com/output/lazare/lew30.html BY LEWIS LAZARE The votes are in, and no matter which way you slice and dice the results, Anheuser-Busch and its lead ad agency, DDB Chicago, were the big winners in the Super Bowl of advertising Sunday night. AB was credited with five of the Top Ten Super Bowl ads, as ranked by USA Today’s much-hyped ad meter. About…

Super Bowl, ‘Survivor’ Buoy CBS

http://news.excite.com/news/ap/010130/17/ent-nielsens NEW YORK (AP) – The Super Bowl made the week’s television ratings race a runaway – sort of like the game itself. CBS was the easy victor, Nielsen Media Research said Tuesday. The Baltimore Ravens’ 34-7 win over the New York Giants was one of the lowest-rated Super Bowls ever, but the game is still the most-watched TV event…

Television ratings suggest big game was Super Bore

http://archives.seattletimes.nwsource.com/cgi-bin/texis/web/vortex/display?slug=supe30&date=20010130 By Howard Fendrich The Associated Press NEW YORK – Too much defense, too many punts, too big a competitive gap between the teams. Nothing seemed to go CBS Sports’ way during Sunday’s Super Bowl, dragging the television rating down to one of the event’s lowest in 30 years. The network’s bottom line won’t suffer, though. The telecast of the…

Super Bowl Sends Net Traffic Soaring

http://news.excite.com/news/r/010130/12/net-superbowl-ratings-dc NEW YORK (Reuters) – The number of people logging on to the official Super Bowl Web site, Superbowl.com, soared 269 percent on the day of the game, according to Internet audience measurement service Nielsen/NetRatings. About 359,000 unique visitors logged on to the site on Sunday, compared to 97,000 visitors the day before, Nielsen/NetRatings said. It said that hour-by-hour traffic…

Interactive Version of EDS Super Bowl Ad Scores With Viewers; Traffic to eds.com Nearly Triples

http://www.newswire.ca/releases/January2001/30/c3358.html Attention Business And Technology Editors: TORONTO /CNW/ — Traffic on www.eds.com is nearly triple last year’s Super Bowl record as more than one million football fans continue to log on to an interactive version of EDS’s (NYSE: EDS) quirky television commercial, Running with the Squirrels. A global technology services provider, EDS is receiving high marks from viewers with its…