According to an independent report from enterprise Web analytics provider Omniture, the worm’s most significant effect was a 9 percent decrease in traffic over a one-hour period Saturday. Sunday, traffic dipped by about 21 percent in each half of the game.
To top it all off, some advertisers didn’t have back ends in place to support their advertising efforts, resulting in forced time outs for many angry users. Surprisingly, Cadillac and Philip Morris had the most problems, as reported by users. Sony, FedEx, Levi’s, and McDonald’s were seamless, according to Keynote, a Web performance testing company.