2005

Kinder, gentler Super Bowl ads this year?

http://www.msnbc.msn.com/id/6859306/ Advertisers say they’ll tone it down, but few offer any specifics The Associated Press NEW YORK – As in years past, many Super Bowl advertisers are guarding the secrecy of their 30-second spots with the zeal of a Kremlin intelligence operative. Even so, one thing seems certain: Gas-passing horses, crotch-biting animals and accidental bikini wax treatments will be nowhere…

Why Did Super Bowl Advertisers Ignore Women?

http://www.adage.com/news.cms?newsId=44297 40% of the Audience Was Female but Ads Skewed Heavily Male QwikFIND ID: AAQ32E By Martha Barletta and G. Mark Alarik There was a time when $2.4 million was a lot of money. You didn’t spend that kind of coin without a pretty good reason to believe your advertising was going to create awareness, deliver a message or build…

Censorship Wasn’t The Reason For Poor Super Bowl Ads

http://www.adage.com/news.cms?newsId=44310 Marketers Are Trying to Hard to Be Entertainers and It Shows QwikFIND ID: AAQ32R By Rance Crain It’s time the Super Bowl ad parade stopped being a popularity contest. Our own Bob Garfield lamented that “smart-minded idiots” polluted the environment by censoring Super Bowl commercials “for their own craven political ends.” Rance Crain, editor in chief, ‘Advertising Age’ Our…

Clickin Study Shows Super Bowl XXXIX TV Commercials Work Hard to Gain Recognition in Drama-Filled Broadcast

Press Release Source: Clickin Research, Inc. AUSTIN, Texas /PRNewswire/ — Super Bowl commercials must compete with the drama of the game. In Super Bowl XXXIX the battle for victory, as well as the production value of the pre-game and half-time game show, proved tough competition. Number 81 Eagle Terrell Owens, recovering from major surgery, showed both his heart and skill;…

Super Bowl Ad Campaigns Send Viewers Rushing to the Web

Press Release Late-Breaking Data Reveal Major Traffic Spikes at Advertiser Sites RESTON, Va., comScore Networks today released an analysis of the online impact of Super Bowl XXXIX. In 2005, consumers came to expect that many Super Bowl commercials will deliver a call to online action, whether to learn more about an intriguing product, enter a sweepstakes or make sense of…

Most Replayed Moment Was Skin, Not Pigskin, But Super Bowl Sets New Record

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=27035 by David Kaplan DESPITE EFFORTS TO SCALE BACK tastelessness and sexuality surrounding the advertising and entertainment for Super Bowl XXXIX, TiVo users nevertheless prevailed when it came to commercials that pushed the envelope, as the DVR company reported that the few moments of ribaldry still drew the most enthusiastic viewing. In particular, the highest spike in commercial replay activity…

FOX Killed Second Airing Of Super Bowl GoDaddy Ad

http://www.adage.com/news.cms?newsId=44273 Controversy Generates Wide Play of Spot Elsewhere QwikFIND ID: AAQ31M By Hoag Levins NEW YORK (AdAge.com) — Although it passed muster enough to be accepted and played during the first quarter of the Super Bowl, the GoDaddy.com “Broadcast Hearing” commercial had so upset Fox and or NFL officials by the fourth quarter that they canceled a second scheduled airing…

GoDaddy says toned-down ad yanked by NFL, Fox

http://www.azcentral.com/news/articles/0207godaddy-ad-ON.html The Arizona Republic A Scottsdale company’s Super Bowl ad that played off Janet Jackson’s “wardrobe malfunction” was risque enough that the NFL and the Fox television network yanked after airing only once in Sunday’s broadcast. The pulling of the GoDaddy.com ad proved ironic given that the commercial was a toned-down version of one that Fox Broadcasting Co. had rejected….

Rating The Super Bowl Ads

http://www.cbsnews.com/stories/2005/02/07/earlyshow/main672016.shtml NEW YORK, Feb. 7, 2005 (CBS) Approximately 90 million people were expected to tune in to Super Bowl 39. Commercials on the telecast cost $2.4 million on average, which works out to a cool $80,000 per second. Last year, the average ad cost $2.3 million. Adweek advertising critic Barbara Lippert joins The Early Show co-anchor Hannah Storm to critique…

Simplicity Scores at the Big Game

http://www.businessweek.com/bwdaily/dnflash/feb2005/nf2005027_4302_db016.htm By David Kiley One uncomplicated ad shone through among a mediocre crop of Super Bowl spots that featured everything from chimpanzees to celebrities Anheuser-Busch (BUD ) is tough to beat among advertisers for best Super Bowl ad, and this year’s game was no exception. The winner of the BusinessWeek Online Grand Brand Award goes to the beer giant for…

The Super Bowl Ad Standouts

http://www.nytimes.com/2005/02/07/business/media/07adcol.html By STUART ELLIOTT Published: February 7, 2005 It may be hard to say, and harder to believe, but Madison Avenue could owe Janet Jackson a big thank-you. The commercials that were broadcast on Fox last night during Super Bowl XXXIX were, in general, markedly better than typical spots from the last few Super Bowls – though there were some…

Michigan State experts put Super Bowl ads on the spot

http://www.miami.com/mld/miamiherald/news/breaking_news/10836234.htm Associated Press EAST LANSING, Mich. – Pitches of beer accounted for two of the top three Super Bowl commercials, according to Michigan State University advertising experts. Bud Light’s beer-chasing pilot, Careerbuilder.com’s cheeky chimpanzees and Budweiser’s iconic Clydesdale horses got the highest marks from the 11 professors in the Department of Advertising, Public Relations and Retail. Sunday’s Super Bowl XXXIX…

Super Bowl: Game’s commercials judged all too quickly

http://www.statepress.com/issues/2005/02/07/webextra/691770 The Web Devil staff had the tough assignment of picking out the cream of the Super Bowl commercial crop. Here are their picks for the best displays of shameless capitalism. Spicy, sexy woman steals show I can’t say that I’ve ever liked the taste of Tabasco sauce, but I like the spicy woman who appeared in the condiment company’s…

Wacky Ads Carry the Day in Super Bowl

http://story.news.yahoo.com/news?tmpl=story&cid=496&e=1&u=/ap/super_bowl_ads By SETH SUTEL, AP Business Writer NEW YORK – Sure, Super Bowl ads have been wacky before. But Gladys Knight scoring in a rugby game? MC Hammer and a ’72 Impala getting hurled over a backyard fence — to plug potato chips? There were plenty of curiosities in this year’s crop of ads tailored for the game, the place…