Companies that spent big bucks to air advertisements during the Super Bowl did not necessarily see those dollars translate into more visits to their Web sites this year.
Traffic to Super Bowl advertisers’ Web sites saw no dramatic increase during the game this year, according to a figures released Monday by Akamai Technologies (Nasdaq: AKAM), a Cambridge, Mass.-based content delivery network company. Sites averaged between 150,000 to 200,000 visitors each hour, about the same amount of traffic seen in previous weeks.
Akamai delivered the Web sites and advertising content for approximately half of the companies that aired commercials during the Super Bowl, according to company spokesperson Jeff Young. This year’s advertisments featured fewer commercials with so-called cliff hangers, which drive viewers to a company’s Web site to see the conclusion of the ad, Young said.