2010

Super Bowl ads: My top five commercials

Read more at: Los Angeles Times Here are my top five 2011 Super Bowl ads. Feel free to use the comment board if you know your top five are better than mine. You can check out all the Super Bowl commercials here. 5. Reply-all commercial — It was only later that I realized this was an ad for tires. 4….

Super Bowl Ads Bring Students to Class

Read more and watch video at: FoxNews For most college students, Super Bowl Sunday means football, food and beer. But for a certain group of University of South Carolina students, it means commercials. Sixty USC undergrads go to class on Tuesdays and Thursdays not to study Calculus or History, but to study Super Bowl commercials. On Super Bowl Sunday, the…

Researchers Find Celebrities Lose Influence in Super Bowl Ads

If the companies that spend millions to advertise in the Super Bowl want viewers to like their ads, the ads should feature a cute kid instead of a pop star, say University of Wisconsin-Eau Claire marketing professors Dr. Chuck Tomkovick and Dr. Rama Yelkur, who have done multiple studies on Super Bowl advertising. “In the past, including a celebrity in…

Why Papa John’s, Intel, others said no to Super Bowl ads

Read More at: USA Today Much has been written about how this year’s Super Bowl has attracted advertisers almost as strongly as Justin Bieber magnetizes teeny-boppers. Way back in October, Fox announced that all ad slots for the game were sold out — among the earliest in Super Bowl history. But one thing about the Big Game’s ad sales has…

BMW USA & Facebook Contest Launches

Go to http://on.fb.me/eyu7aj and make a X3 that matches the one shown in the TV ad during the Super Bowl on February 6th, and you could be entered to win an X3 lease. Oddly enough the contest deadline is February 11th. You can enter once a day, so feel free to go back every day and try another build, or…

Teams Are Unknown, but Super Bowl Spots Line Up

Read More at: NYTimes Super Bowl viewers are expecting to see — in addition to a football game — a batch of busy, glossy new commercials infused with time-tested entertainment elements like celebrities, animals, attractive young women and yes, babies. Critics deride such content as corny or predictable. AdAge.com, the Web site of the trade publication Advertising Age, mocked conventions…

HomeAway leverages social media to begin Super Bowl advertising hype

Watch the Sneak Peek at: Superbowl-ads.com HOMEAWAY PROVIDES SNEAK PEEK AT SECRET GOVERNMENT AGENCY AUSTIN, TEXAS, Dec. 15, 2010 /PRNewswire/ — Facing reports that Wiki-Peeks.org (no relation to WikiLeaks) was about to release details of a new secret government agency, HomeAway, Inc. – the world’s leading online vacation rental marketplace – today revealed its involvement in the formation of the…

Lindsay Lohan ends NY lawsuit over E-Trade baby ad

Lindsay Lohan’s $100 million lawsuit over an E-Trade television commercial is all over, baby. A Manhattan court filing Monday said the actress has withdrawn her case against the brokerage, which she’d accused of making her the implied target of jokes about a “milkaholic” named Lindsay in a Super Bowl ad this year.

Cola wars return as Pepsi MAX takes on Coca-Cola Zero with revamped Super Bowl ad

http://www.news-leader.com/article/20100720/BUSINESS/7200316/ NEW YORK – The cola wars are back, and this time they have zero calories but plenty of nostalgia. PepsiCo Inc. will premiere a revamped version of its “Diner” Super Bowl commercial on Monday night, pitting its Pepsi MAX against Coca-Cola’s popular Coke Zero, a brand five times its size. Analysts say people love the funny, spirited rivalry of…

Super Bowl commercial lawsuits keep coming

By Eriq Gardner For the third time in the last 10 days, a commercial that aired during this year’s Super Bowl has prompted a lawsuit. The latest targets a spot aired by Kia Motors that allegedly rips off a classic funk tune by Dyke & the Blazers called “Let a Woman Be a Woman.” Drive-In Music Company, which says it…

Confirmed: Betty White Heading to ‘Saturday Night Live’

Those demanding to see Betty White hosting “Saturday Night Live” have just got their wish come true. The former Golden Girl has personally confirmed to People that she will be heading to the variety show although no date is set yet. During the Elton John’s Oscars after party on Sunday, March 7, White said “yes” when People asked her whether…

Lindsay Lohan sues E-Trade for $100M over “milk-a-holic” Super Bowl commercial

Lindsay Lohan is suing the financial company E-Trade, insisting that a boyfriend-stealing, “milkaholic” baby in its latest commercial — who happens to be named Lindsay — was modeled after her. And she wants $100 million for her pain and suffering, The Post has learned. The actress filed a lawsuit yesterday in Nassau County Supreme Court over the commercial that debuted…

CBS gives free air time after Super Bowl snafu

March 03, 2010 3:25 PM Pantsless hullabaloo in Super Bowl leads to Dockers getting three spots in NCAA tourney. By Brian Steinberg, AdAge.com Talk about getting caught with your pants down. After running back-to-back ads in the Super Bowl utilizing the same creative theme — people walking about without any trousers — CBS has agreed to give one of the…

Louis Vuitton sues Hyundai over Super Bowl ad

Images shown during the Super Bowl of people playing basketball have landed Hyundai in a different type of court after Louis Vuitton didn’t think the ad was so super. Luxury goods maker Louis Vuitton is accusing Hyundai of violating its trademark in one of the car company’s Super Bowl advertisements promoting the Montgomery-made Sonata. The lawsuit, reported by Reuters news…

Most Super Bowl Ads Don’t Go Viral

Most Super Bowl Ads Don’t Go Viral Two Weeks After the Game, the Ads Drop Off the List, Replaced By Real Viral Campaigns by Michael Learmonth Published: February 25, 2010 NEW YORK (AdAge.com) — This week’s chart is a testament to the power of TV. Now that the Super Bowl is a fading memory, so are many of the Super…