2011

Hyundai Super Bowl ad puts spotlight on employees

Robby Persinger is a safety specialist at Hyundai Motor Man­ufacturing Alabama. Normally, he spends his time at work evalu­ating equipment and work pro­cesses for the automaker. But Saturday, he was a star of sorts. Persinger and a couple hun­dred of his co-workers have been part of a four-day process to make a 60-second Hyundai Super Bowl ad. “Hollywood’s come to…

Groupon ditches agency responsible for ‘tasteless’ Super Bowl ads

The kerfuffle over collaborative coupon service Groupon’s decidedly foolish Super Bowl ads just won’t die. In a recent company profile in Bloomberg BusinessWeek, Groupon’s 30-year-old CEO Andrew Mason placed the blame for the commercials — one of which seemed to many to equate the plight of Tibet with saving money on dinner — pointedly on the shoulders of the advertising…

The Asking Price For Super Bowl XLVI Ads Is $3.5 Million

Read more at : Business Insider Super Bowl XLV ads drew favorable reviews compared to years past, and that combined with the ever-expanding Super Bowl audience has prompted NBC to hike its asking price for ad slots for Super Bowl XLVI. NBC is reportedly seeking $3.5 million per 30-second slot for the next Super Bowl, up significantly from the roughly…

Groupon’s Super Bowl Spots Boost Traffic a Paltry 3%

Read more at: FastCompany Daily discount service Groupon spent millions of dollars on a couple controversial Super Bowl spots–before almost immediately apologizing for the commercials and pulling them from the airwaves. But if CEO Andrew Mason’s candid response–”We hate that we offended people, and we’re sorry that we did it”–wasn’t evidence enough that these ads were poorly executed, a new…

Oscars commercials preview: New JC Penney & Hyundai ads, Best Buy’s alt. ending

Read more at: The Examiner The Academy Awards show is this weekend, and advertisers are talking about some of the Oscars commercials you can expect to see. So far, the Oscars commercial line-up looks to be a mix of ads that have already aired during the 2011 Super Bowl and the Grammys, along with a few new spots produced specifically…

Advertisers Bring On The Glam For The Oscars

Read more at: Forbes Like the stars that will be walking the red carpet, advertisers are going all out for the Academy Awards. Unilever’s Dove, J.C. Penney and online deals site LivingSocial.com are all launching new campaigns during ABC’s broadcast of the awards show, which is now in its 83rd year, this upcoming Sunday. The “trend” is a bit different…

Study By Dataium Shows BMW Wins Super Bowl Ad Wars

Dataium, LLC, an automotive buyer behavior analytics company, today released its Promotional Impact Charts (PIC) for Super Bowl automotive advertisers. The company measured shopping, inventory search, and lead activity of over 3 million active auto shoppers during the Super Bowl, at the precise times each of the automotive manufacturers’ television spots were broadcast. The resulting statistics clearly indicate BMW’s Super…

‘Never missed a Super Bowl’ member dies at age 79

Read more at: Yahoo News One of the men featured in a Visa credit card television commercial for having never missed a Super Bowl has died. He was 79. Bob Cook had been to 44 straight Super Bowls but couldn’t make to Texas to watch his beloved Green Bay Packers defeat the Pittsburgh Steelers on Feb. 6. Instead, Cook viewed…

Super Bowl Seating Fiasco Began With Jerry Jones’s Wish to Set Record

Read more at: The New York Times and The Fort Worth Star-Telegram On Jan. 26, Cowboys owner Jerry Jones tells the Star-Telegram of his desire to break the Super Bowl attendance record: “I think we’ve got a good chance to break the record without counting anything outside. The stadium is certified for 111,700. When we built this stadium, I had…

Groupon surrenders to public pressure, pulls Super Bowl ads

The coupon site that debuted its first-ever television commercials during Super Bowl XLV last Sunday, is pulling the ads after negative reaction. Chicago-based Groupon’s three advertisements for its “Save the Money” campaign a Hollywood star speaking somberly about a cause, then juxtaposing those statements with a pitch for a slightly related deal they got off Groupon. In one 30-second ad…

Super Bowl Ad Tracker Roundup: What the Super Bowl commercials say about us

Read more at: LATimes A question popped into my mind sometime during the Super Bowl halftime show on Sunday night. Around the time Usher descended from the heavens as a lip-syncing deus ex machina to save us from Fergie’s howling screech, I tried to imagine if anthropologists in the future got their hands on a tape of last night’s game….

Camaro Super Bowl ad most watched commercial in history

Read more at: The Detroit News The Chevrolet Camaro Super Bowl ad raced into history as the most-watched commercial ever, according to the Nielsen Co. About 119.6 million viewers saw the ad about two guys describing a woman’s wild ride in a silver Camaro, besting a Doritos commercial from 2010 that had 119.2 million viewers.

2011 Super Bowl Commercials: Best Ads Are Still The Dumbest Ads

Read more at: SBNation If you thought Volkswagen won the Super Bowl advertising battle with its “The Force” commercial, then you clearly are not dumb enough to be in the target demographic for Super Bowl commercials. According to USA TODAY’s Ad Meter — in which 282 adults give their real-time feedback — the top two commercials during the game were…