2012

USA TODAY Expands Ad Meter For 2013 Super Bowl

New Digital Hub to Drive Voting and Increase Consumer Engagement USA TODAY is expanding its Super Bowl Ad Meter program for 2013 to include a new online voting platform that will increase the Ad Meter panel vote to thousands. To kickoff the expanded USA TODAY platform, the 25th annual Super Bowl Ad Meter winner will be chosen by a larger…

Mercedes-Benz shooting Super Bowl commercial in French Quarter

For at least one brand, the road to the Super Bowl advertising derby comes through and leads to New Orleans. This week in the French Quarter, Mercedes-Benz is shooting a 60-second Super Bowl commercial to air during the game’s fourth quarter. The spot, which will introduce the new CLA sedan, features pop star Usher, Sports Illustrated swimsuit model Kate Upton…

Chrysler’s ‘Halftime in America’ 2012 Super Bowl ad named to top 10 commercials of year by Adweek

Adweek magazine included Chrysler’s “Halftime in America” 2012 Super Bowl spot featuring Clint Eastwood from Creative Agency: Wieden + Kennedy, Portland, Ore. as #7 of its “The 10 Best Commercials of 2012″ list. “This country can’t be knocked out with one punch,” Eastwood gruffly preaches into the camera. “We get right back up again. And when we do, the world’s…

NFL Confirms Beyonce Super Bowl 2013 Halftime Show

Beyonce will be performing the Super Bowl 2013 halftime show. The NFL has tweeted a Super Bowl promo photo of Beyonce confirming the halftime show. Beyonce has Feb 3 and 2013 painted on her pretty face. The Super Bowl 2013 halftime show will be sponsored by Pepsi.

Mercedes, Coca-Cola, Best Buy All Headed to 2013 Super Bowl

When your name’s on the stadium, it might make sense for you to buy some ads in the game taking place there. Mercedes-Benz, which appeared in the 2011 Super Bowl and then dropped the event from its marketing plans, will return to the Big Game in 2013, the automaker has confirmed. Super Bowl XLVII is set to be broadcast by…

GM – No Super Bowl Ads This Year, But Plenty Of NFL Ads

GM’s former CMO Joel Ewanick may have pulled the plug on any plans by GM brands to advertise during the 2013 Super Bowl in favor of Manchester United before he abruptly left the automaker in July, but that isn’t stopping the GMC brand from redoubling its long-running interest and investment in the National Football League. Just consider the 30-some GMC…

Go Daddy Taps Deutsch For New Era of “Godaddy-esque” Advertising

Go Daddy Evolving Brand with New Olympics TV Ad Campaign: “Inside / Out” SCOTTSDALE, Ariz. (June 13, 2012) – Go Daddy commercials: love them, or not … the edgy, slightly inappropriate TV commercials have helped make the Web hosting provider and domain name registrar a world-leader on the Internet and a household name with mainstream audiences. Now, Go Daddy is…

A ‘Grown Up’ GoDaddy Hires an Ad Agency

GoDaddy, a brand notorious for suggestive Super Bowl commercials with scantily clad women known as GoDaddy Girls, is hiring a professional advertising agency to create campaigns as the company seeks a more professional image. GoDaddy, which registers Internet domain names and is a Web hosting provider, is to announce on Tuesday afternoon that it has hired Deutsch New York as…

And the YouTube Ad Blitz winners are…

While America’s feelings were divided on the outcome of the game, there’s one aspect of Super Bowl Sunday that crosses team loyalties and brings us together — the commercials. This year’s commercials had something for everyone, from cute dogs to talking babies to Adriana Lima. After a week of intense competition in the YouTube Ad Blitz contest, the votes are in and you…

2012 Super Bowl Ads That Nailed Customer Engagement

The Super Bowl may be the one time of year viewers are as eager to watch the commercials as they are the show… well, at least the halftime show. As always, we marketers tuned in to weigh in on how this year’s pack of advertisers managed the most expensive real estate on television. During the 2012 Super Bowl, advertisers delighted…

CBS boss sets new target for Super Bowl ads: $4 million a pop

If you thought this year’s Super Bowl ads were expensive at $3.5 million for a 30-second pop, wait until next year. CBS chief Les Moonves told investors in a conference call that his sales team will set an all-time unit cost record in 2013 – “a potential $4 million per spot”. Super Bowl XLVII, will be played in New Orleans…

Why 2012 Bodes Well For NEXT Year’s Super Bowl

The dust has settled on the Super Bowl and we’ve stopped looking back at the ads and game. It’s time to look forward at what this year’s Super Bowl meant for digital video. The answer: a lot. According to NBC, 2.1 million people streamed the Super Bowl for a total of 78.6 million minutes. That’s a little more than 37…