2013

SuperBowl-Ads.com News, Reviews, Previews of Super Bowl Commercials

Wall Street Journal Ranks Best and Worst Ads of 2013

Even as digital technology makes placing ads more of a science than an art, creating a successful ad remains very much a hit-or-miss business. Samsung Electronics, for instance, has successfully taken on Apple Inc. in the smartphone business over the past few years, partly by matching the iPhone maker in the quality of its marketing. But this year a Samsung…

10 Of the Most Innovative Superbowl Ads

See on Scoop.it – Super Bowl Advertising NewsIt’s been said many a time that people watch the Superbowl more for the commercials than for the game, and it’s probably true. SuperBowl-Ads‘s insight: Ten innovative Super Bowl ads See on www.businesspundit.com

Winter storm will hit Northeast near ‘Super Bowl’ weekend in N.J., Farmer’s Almanac says

The Farmers’ Almanac is using words like “piercing cold,” ”bitterly cold” and “biting cold” to describe the upcoming winter. And if its predictions are right, the first outdoor Super Bowl in years will be a messy “Storm Bowl.” The 197-year-old publication that hits newsstands Monday predicts a winter storm will hit the Northeast around the time the Super Bowl is…

Skies over MetLife Stadium a focus for Super Bowl 2014

While one burning question looms over the run-up to Super Bowl XLVIII — Will it snow? — at least as much attention is being focused behind the scenes on how to safely and efficiently move tens of thousands of people in and around MetLife Stadium. Over it, too. MetLife Stadium sits within a few miles of Teterboro Airport to the…

Forced retirement looms for E-Trade baby as ad agency severs ties

Dot-coms, tech firms and startups often run the dumbest, most offensive TV ads and Super Bowl commercials. But one little baby in the bunch has always been old reliable – the E-Trade baby. The little guy is looking at early retirement, though, as the ad agency responsible for creating the popular ‘talking baby’ campaign has suddenly severed its ties with…

Super Bowl Sponsor Bridgestone Taps New Creative Agency of Record

Bridgestone Americas Tire Operations — a major Super Bowl sponsor of the last several years — has named Publicis Dallas its lead creative and strategic agency. The move ends a seven-year relationship with crosstown shop The Richards Group as the creative agency of record for the Bridgestone brand in North America. During that time, Richards Group was responsible for numerous…

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USA Today Takes Its Ad Meter Beyond the Super Bowl

USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in Sports will invite sports fans to vote in categories like Best Sports Marketing Campaign and Best Athlete Endorsement Ad. Online voting will take place on Ad Meter’s digital hub in November, with the winners to be announced Dec. 9 at…

CBS Profit Beats Estimates on Super Bowl, Streaming Gains

CBS Corp. (CBS), owner of the most-watched U.S. television network, reported first-quarter profit that beat estimates as Super Bowl ads, fees from cable systems and streaming deals with Amazon.com Inc. (AMZN) boosted revenue. Net income from continuing operations rose 18 percent to $463 million, or 73 cents a share, from $394 million, or 59 cents, a year ago, New York-based…

Ford’s Lincoln Sales Sputter Even After Super Bowl Commercials

Ford Motor Co.’s Lincoln brand, which aired two ads during the Super Bowl in February, posted a 29 percent U.S. sales slide for the month as dealers continued to run short of the MKZ sedan featured in the commercials. Lincoln sold just 945 MKZs, down 62 percent from a year earlier, as the luxury brand yesterday reported that total monthly…

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Budweiser Produces Most Effective Ad of the Super Bowl According to Ace Metrix

Budweiser’s minute-long Clydesdale ad was the most effective ad of Super Bowl 2013, according to Ace Metrix®, the new standard in television and video analytics. The ad, which achieved an Ace Score of 665, was followed by the American Dairy Association’s “Morning Run” ad starring Dwayne “The Rock” Johnson. Ace Metrix measures 500 consumers who watch and score each ad…

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Who Won the Advertising Super Bowl? Who Scored, Who Fumbled

Keynote, a leader in Internet and mobile cloud testing and monitoring, announced the winners and losers from Sunday’s Super Bowl advertisers, measuring their Web performance across desktop, tablet and smartphone screens. For the first time, Keynote measured Super Bowl advertisers’ websites before, during and after the Super Bowl to see how they fared in speed and reliability once the traffic…

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3 Social Lessons for Brands From the Super Bowl Blackout

The Big Game has come and gone. While most people are talking about their favorite – or in some cases – least favorite Super Bowl ads, the real showstopper wasn’t the commercials or even Beyoncé reuniting with Destiny’s Child. No, the real event took place during the 32 minutes that the stadium went dark. At the house party where I…

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New Orleans Sets Precedent On How Tech Should Be Integrated Into Future Super Bowls

New Orleans has been witnessing an economic renaissance due, in large part, to the digital media and technology boom that iscurrently sweeping the region. From film production and software development to biotechnology and online trading, technology is king in New Orleans right now. And, the city’s growing industry certainly shined during Super Bowl XLVII, despite the 34-minute blackout at The…

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Infographic: Which Brand Was the Super Bowl Tweet Champion?

Nearly 30% of tweets sent during the Super Bowl were about the ads—who got the most social bang for their buck? With brands investing a record $4 million for a 30-second spot, today’s infographic by digital agency WhisprGroup looks at how that ad spend translated into social ROI for brands—and who got the biggest social bang for its buck. Here…