News Articles News, Reviews, Previews of Super Bowl Commercials

M&M’s Delights Viewers With ‘Nutty’ Super Bowl Ad

Fans turned MetLife Stadium into a mass of orange, blue and green on Super Sunday, but the color that really stood out in Super Bowl XLVIII was … yellow. Today, Mars Chocolate North America unveiled another MVP-caliber Super Bowl commercial for M&M’S® Brand that shined a spotlight on M&M’S® Peanut – and confirmed its beloved character Yellow’s reputation as “America’s… News, Reviews, Previews of Super Bowl Commercials

Doritos Announces Winner Of $1 Million Grand Prize In Global Advertising Contest

PepsiCo’s Doritos brand today awarded $1 million (U.S.) to one talented winner from Scottsdale, Ariz., for creating the best homemade Doritos ad in the brand’s global “Crash the Super Bowl” contest. Ryan Andersen, creator of “Time Machine,” received the most fan votes on to edge out Amber Gill from Ladera Ranch, Calif., whose ad “Cowboy Kid” received the second-highest…

What Happens When Small Shops Tackle Big Spots

You’re a small agency and you’ve caught a huge break — you’ve been tapped to create a Super Bowl spot. How much does that affect your culture? Pretty radically, say shops that have been through it. It can give an agency instant credibility, but it can also add a lot of stress in trying to meet the demands that come… News, Reviews, Previews of Super Bowl Commercials

Super Bowl Twitter Lists For Your Game Day Second Screen

Don’t worry about whether to follow #SuperBowlXLVII, #SuperBowl48, #SuperBowl2014, #SB48 or some other hashtag creation—we’ve gathered the best Super Bowl Twitter lists to help you stay on top of the action on the ground, and on the turf. Follow the Bronco players with this Twitter list. Follow the Seahawks players with this Twitter List. We’ve built a Twitter list full…

2014 Audi Super Bowl Commercial Doberhuahua #StayUncompromised

How the Internet made Super Bowl ads weird

Super Bowl ads are getting weird. Doritos “Finger Cleaner.” Audi’s “Doberhuaha,” a Chihuahua with the oversized head of Doberman. Because nothing covers up the odious like Axe, a funny body spray ad that echoes Vietnam War atrocities. Blame the internet. The pressure to make a big game commercial that goes viral is pushing advertisers into the realm of the uncomfortable….

2014 HM Beckham in his underwear super bowl ad

Help Choose H&M’s Super Bowl Ad with David Beckham “Covered” or “Uncovered”

H&M, Hennes & Mauritz AB (H&M) unveiled all today about the company’s highly-anticipated Super Bowl commercial featuring global style icon David Beckham. H&M’s second visit to the big stage is poised to be twice the fun with the David Beckham Bodywear Spring campaign officially launching on Super Bowl Sunday. While H&M’s debut spot in 2012 was seductively simple, this new…


Hyundai Reveals Super Bowl Ad Plans

Hyundai’s new 30-second Super Bowl commercial “Dad’s Sixth Sense,” which airs during the first quarter of the big game, features the all-new 2015 Hyundai Genesis, available in dealerships this Spring. “Dad’s Sixth Sense” dramatizes the near-misses and breathtaking saves of everyday parenting. The action follows a young boy as he grows up, and Dad is there for him again and… News, Reviews, Previews of Super Bowl Commercials

Over Half of Super Bowl Audience is Watching for the Ads

We get it, our team isn’t playing either… out of all the NFL teams, there’s only 2 left. Thats a lot of NFL fans whose teams aren’t playing on Feb 2nd. But, it is the last football game until August. Super Bowl ads rival the big game, with 55 percent of U.S. adults who plan to watch Super Bowl XLVIII… News, Reviews, Previews of Super Bowl Commercials

USA TODAY Announces Ad Meter Collaboration With Adobe

USA TODAY will add an all-new layer of analytics to Ad Meter through a partnership with global marketing solutions leader Adobe. USA TODAY Ad Meter is entering its 26th year as the most widely-recognized barometer of the biggest hits and misses in advertising surrounding the annual broadcast of the Super Bowl. As the official insights partner for the USA TODAY… News, Reviews, Previews of Super Bowl Commercials

5 Biggest Super Bowl Commercial Spenders

Super Bowl advertisers have spent $2 billion on their spots over the past 10 years. The cost of one 30-second ad has jumped from $3 million in 2009 to $4 million last year, with annual Super Bowl ad revenue climbing to $292 million from $213 million during that span. Wait, wasn’t there a recession in there somewhere? Well, yes, but… News, Reviews, Previews of Super Bowl Commercials

Blab Command Center Predicts Social Media Conversations for Big Game Ads

For marketing executives, last year’s Super Bowl was remembered for the record high cost of the ads, a 30 minute blackout, and a single, opportunistic tweet by the Oreo Cookie marketing team that garnered more total impressions than any single TV ad. The tweet was re-tweeted over 15,000 times and included a highly relevant image about “dunking in the dark.”…