Superbowl-ads.com Article Archive

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When asked why it wasn’t completed before Super Sunday, The apps creator Ken Phipps of hyperdigitalinteraction Inc. said “Missed it by that much..”

Phipps said, “the app was rejected on Sunday evening, and we didn’t have time to make the requested changes, sorry folks… At least we have it ready early for Super Bowl XLVIII (2014)”

This year’s award for the most sexist Super Bowl commercial goes to Bar Refaeli’s ad for web host GoDaddy.com, which saw the supermodel kiss a computer programmer next to the tagline ‘smart meets sexy’.

Thousands of viewers used the Twitter hashtag #NotBuyingIt on Sunday night to flag and rate the most ‘disgusting,’ sexist and offensive commercial during the Ravens-49ers showdown.

The hashtag generated more than 10,000 real-time tweets, and 7,500 of those went to the GoDaddy.com ad, which has been accused of ‘objectifying women and stereotyping programmers.’

Other ads that are being called ‘Sexist’ are the Audi “Prom” ad, because a guy walks up to a girl and kisses her. And the Kia, Mercedes-Benz, and Fiat for the “Nice car gets the girl” approach to advertising.

Read more: http://www.dailymail.co.uk/femail/article-2274474/Bar-Refaelis-Super-Bowl-ad-rated-sexist-offensive-commercial-night-thousands-Twitter-users.html#ixzz2K8vkM499

Advertisers await results of the analyses, polls and surveys of consumer responses to the commercials, usually there are conflicting results. SuperBowl-Ads.com will release our “Top 5 Ads of 2013″ video in the next few days, as we have done for the past 15 years.

Stewart Elliot has compiled some of the information and data released on Monday and Tuesday, after the conclusion of Super Bowl XLVII. Read his article for more information.

AddThis, a data company, tracks what is called “brand lift”, said “The sponsor that enjoyed the largest brand lift, up 634 percent, was Anheuser-Busch. Go Daddy was second.”

Coca-Cola, said the total number of fan engagements with the “CokeChase” campaign – on the special Web site and YouTube – exceeded 11 million. (more than projected)

Dachis Group, said the Budweiser commercial about the Clydesdale won in “content virality”, with 310,000 “likes” and shares in social media, about double the second-place finisher.

Kantar Media, said the highest-rated commercial was not from a marketer but from CBS, promoting the CBS series “Person of Interest,” at the 2 minute warning break in the fourth quarter.

Frank N. Magid Associates, said the top commercial in the game, was the Budweiser spot.

TiVo, said that a commercial for Taco Bell was the “most engaging” of the game.

Visible Measures, said the most-watched commercial of Super Bowl XLVII was a spot for the Toyota RAV4, but that may change because

In other polls:

YouTube’s Ad Blitz wont release their winner for another 5 days so you can still vote on your favorites. VOTE NOW

USA Today’s Ad Meter declared Budweiser’s Clydesdale “Brotherhood” ad the winner after the game and based it or consumers rating the ads during the game. See their results in order of scoring.

Brandbowl announced their winner was Volkswagen’s “Get Happy”, their poll uses data from twitter and compiles a overall score.

SuperBowl-Ads.com, We are declaring Dodge Ram Trucks “Farmers” ad the most “reviewed” ad right after the game was over. Go Daddy’s ad “Perfect Match” was the most shared from our site Friday and Saturday before the game. Our “Top 5 ads of 2013″ will be released soon. Check out our winners from the past 15 years.

Read More at : NYTimes

Here’s a rundown of online video advertising numbers and second screen activity related to the Super Bowl.

A study by Century 21, a Super Bowl advertiser, looked at expected second-screen usage for the game. Profiling 3,000 viewers, 36 percent said they will supplement viewing on the second screen. Furthermore, 42 percent said they will check sports apps for up-to-date news and behind-the-scenes commentary, and 52 percent intend to use social media to provide their own commentary. Thirty percent of the 18-54 age demographic intend to tune into multiple screens, compared with 10 percent of the 35-plus group. Twitter’s official numbers: 24.1 million tweets, with Beyoncé stealing the show.

On the TV side, CBS’s sold-out inventory is said to average $3.7 million to $3.8 million per ad. There aren’t official figures on what online video ads run, but last year’s live stream commanded “between the high six figures and low seven figures” per ad. The online numbers could be higher this time around, given the surge in second-screen and live viewing.

Those who shelled out the big bucks for the Big Game can expect to see a 20 percent increase in website traffic for the week following the Super Bowl. With more emphasis on digital marketing, these companies are said to have experienced an increase in traffic before the game as well, since most of the highly anticipated ads are already online.

Read more at : Videomind

Anheuser-Busch said Tuesday that its contest to find a name for the foal born Jan. 16 at the company’s Clydesdale ranch in mid-Missouri generated more than 60,000 tweets, Facebook comments and other messages. Hope was one of the more popular names generated through the social media effort.

Other suggestions were nods to the song featured in the commercial, including Landslide — the name of the song — and Stevie — for Fleetwood Mac singer Stevie Nicks.

“We were overwhelmed by the response we got,” Lori Shambro, brand director for Budweiser, said in a statement.

“Many of our fans wanted a name to reflect their optimism and spirit, which the name Hope encapsulates beautifully,” Shambro said.

The ad chronicles the enduring bond of a Clydesdale foal and the horse’s trainer. Anheuser-Busch has released a two-minute version available on YouTube.

The young horse proved to have some acting chops: Though a female, she played a male in the 60-second spot “Brotherhood.” The commercial ranked No. 1 on USA Today’s Ad Meter, a ranking based on fan voting on the USA Today website through Facebook and Twitter.

Read More at : Yahoo

The most frequently used word consumers used to describe GoDaddy’s “Perfect” ad, according to Ace Metrix, was “gross.” As GoDaddy described the ad: “It used humor to demonstrate the two sides of Go Daddy by way of a memorable kiss. The now famous lip-lock featured supermodel Bar Refaeli, representing Go Daddy’s sexy side, and new sensation Jesse Heiman, representing Go Daddy’s smart side.”

As my sister put it, “I could have done without the sounds.”

Such comments are music to GoDaddy’s ears. The controversy, GoDaddy says, set the company up for a record Super Bowl. “We’re not going to apologize for ‘The Kiss,’” said CEO Blake Irving. “It’s sparking conversations. It was approved by network Standards and Practices and it uses humor to illustrate the point about how powerful a combination ‘sexy’ and ‘smart’ are. Personally, I think it’s hilarious!”

It was also pure gold for its mobile traffic, which has become the de facto benchmark for advertising success for the Super Bowl—an event almost uniformly watched on the big screen.

GoDaddy went for shock-value, explains Warren Zenna, managing director of Digital / Mobile at Woods Witt Dealy & Sons, full service agency in New York City. “They know that 50% of Superbowl viewers (mainly mom’s and kids) tune in more for the commercials themselves than the actual game. As a result, making the ads controversial or hilarious results in tweets, texts, searches and posts almost immediately. ”

Shock value. Clever games. Contests in which the prize is a trip to next year’s Super Bowl. Advertisers tried them all this year in order to get viewers eyes away from the big screen and onto their tiny mobile devices, if only for a few months. Why? “An effective mobile extension can turn a 30-second spot into a long-term engagement for advertisers,” Zenna says, “and for a $4 million dollar investment in a single ad buy, that extension can make or break the success of the campaign.”

Read more at : Forbes

Does sex sell? Controversy? Or does the coolest, funniest ad sells more product? It’s the perennial question that’s asked each year during the Super Bowl commercial season. I love the Doritos goat ad, but as I shared it with my social network, was I evangelizing the brand or a piece of entertainment? After all, I don’t actually buy Doritos that much. The problem is that most Super Bowl ads are quickly forgotten despite the glued eyeballs, dropped jaws and chuckling.

I would argue that these ads do not drive sales; rather, they create unhappy customers.

Super Bowl ads are enjoyed for their entertainment value, but the gap between what the ad portrays and expected experience customers want is often so great that it creates cognitive dissonance with the audience. That calls into question the brand’s credibility. While brands revel in the attention they get, audiences are actually laughing at them instead of with them.

Audiences expect ads to entertain as well as inform them about the customer experience. Shoppers make purchase decisions based on the how they think they’ll be treated as customers. In today’s economy, customer experience is the new competitive differentiator; not the product.

According to Edmonds most car buyers want an experience similar to shopping at Best Buy or Walmart where customer services counts, the “buying process holds few surprises,” and they expect the brand to be an indicator of how they will be treated at the dealership.

This year’s Mercedes Benz ad of Kate Upton blowing suds at a new model CLA creates a pretty big gap between the experience customers want from a luxury car and what’s being advertised. I own three Mercedes; none were purchased in the hopes of having a babe wash the cars. The ad makes me wonder about the company’s investment priorities, marketing strategy and management’s common sense.

Read More at : Huffington Post

They let their fingers do the talking.

They did it while Beyoncé mesmerized the audience during halftime at the Super Bowl. They did it during the partial power outage at the Superdome. Users of social media — mostly on mobile devices — generated a record-setting number of posts, “likes,” check-ins, mentions and comments about the big game, say two firms that monitor social-media activity.

Social-media interactions on Sunday night set a record for a Super Bowl — and for any major televised event, according to New York-based Trendrr, which followed social-media activity related to the big game on Twitter, public Facebook profiles and the social applications GetGlue and Viggle.

In all, there were 47.67 million instances of social-media engagement during the game between the winning Baltimore Ravens and San Francisco 49ers, Trendrr reports.

Last year, the Super Bowl scored 17.4 million interactions on social media vs. 3.1 million in 2011, according to Trendrr.

Even other major events pale compared with Sunday night. The April 2011 royal wedding between Prince William and Kate Middleton racked up 5.6 million instances of social-media activity, while last year’s Grammy Awards generated 17.1 million, according to Trendrr.

Read More at : BurlingtonFreePress

The Super Bowl power failure, which appeared to recharge the San Francisco 49ers offense in the second half, also led to a record surge in mobile traffic for AT&T Inc. (T), the nation’s second-largest wireless carrier.

From 8 p.m. to 9 p.m. New York time, a span covering the halftime show and the power disruption during the Feb. 3 game, customers used 78 gigabytes of data inside the New Orleans Superdome, AT&T said yesterday. That was almost double the peak volume of last year’s Super Bowl and the most ever for an in- stadium championship game.

While the burst of data use was aided by the blackout, it’s consistent with the surge in data traffic AT&T is contending with as its customers snap up more smartphones. Data traffic has doubled every year since 2007, the company said a year ago.

According to estimates provided by AT&T’s online data-use calculator, 78 gigabytes would equal about 234,000 social-media posts with photos or more than 10 straight days of streaming, high-definition video. The stadium held 71,024 fans, according to the National Football League.

Total data traffic for the game, as people texted, posted to Twitter, e-mailed and uploaded photos, was 388 gigabytes, also a record and 80 percent higher than the 2012 Super Bowl, said Mark Siegel, an AT&T spokesman. There were also 73,000 mobile-phone calls during the game, he said.

Read More at : Bloomberg

A Doritos Super Bowl commercial created by 29-year-old Mark Freiburger of Los Angeles won him a chance to work on the next Michael Bay blockbuster.

The commercial called “Fashionista Daddy,” was one of thousands of submissions sent in by consumers as part of a “Crash the Super Bowl” contest sponsored by Doritos, a brand of Frito-Lay North America, which part of PepsiCo.

Doritos chose two of the submissions to air during the Super Bowl, which is arguably the premier television event of the year for advertisers.

After the game, “Fashionista Daddy,” came in at No. 4 on the USA Today Super Bowl Ad Meter. The other consumer-created ad Doritos aired was called “Goat 4 Sale.” That was ranked No. 7 on the USA Today ad meter.

The USA Today ad meter is not affiliated with the contest. Doritos, however, uses the top ranking to declare its winning ad.

Freiburger’s prize included $25,000 and a chance to work with Michael Bay on the fourth installment of the “Transformers” movie franchise, a Paramount Pictures and Hasbro production that is scheduled for a June 27, 2014 release.

The Baltimore Ravens won the game but Super Bowl XLVII was a victory for CBS on Sunday.

With an average overnight household rating of 48.1/71 the game was the highest rated Super Bowl in metered market history. The match-up between the Ravens and the San Francisco 49ers in New Orleans breaks the 47.9/71 record of Super Bowl XLV in 2011.

It’s also up 1% from the 47.8/71 of last year’s New York Giants and New England Patriots game. Super Bowl XLVI on NBC was the most-watched event in U.S. TV history with a total of 111.3 million viewers.

In their ratings today, CBS excluded the 8:45 PM – 9:15 PM power outage period in the Superdome, pulling from the 6:30 – 845 PM Et and 9:15 – 10:45 PM ET slots.

Here at SuperBowl-Ads.com – Watch the Super Bowl XLVII commercials as they air (see them now)!
VOTE for your favorites NOW.

A single bettor placed nearly $1 million in wagers on the 49ers, part of a trend that has Vegas sportsbooks rooting hard for the Ravens to stay within the point spread.

Jay Rood, MGM Mirage Vice President of Race and Sports, told The Linemakers on Sporting News that 65 percent of the money has been bet on San Francisco.

William Hill oddsmaker Jimmy Vaccaro agreed, telling Covers.com, “We’ve been steamrolled by 49ers money.”

The flood of 49ers money prompted many sportsbooks to move the line from San Francisco -4 to -4.5.

The best outcome for books would be a 49ers win by 3 points or less, because many bettors took the underdog Ravens on the moneyline.

Bettors also have been pounding the over, pushing the total to 48.5.

Rood said the big 49ers bettor placed a series of bets totaling close to $1 million.

“He was all over the place, a little on the first half, first quarter,” Rood told The Linemakers. “But he’s the reason we’re a little long on the 49ers.”

Read More at: CBS Sports

Out of the roughly 37 companies spending a combined $300 million on commercials this Super Bowl Sunday, one country outside of the U.S. stands out: Korea.

Korean firms and even Korean culture are going to be everywhere this Sunday night as the San Francisco 49ers take on the Baltimore Ravens in Super Bowl XLVII.

Samsung will have an ad for mobile devices featuring Hollywood stars Seth Rogen and Paul Rudd.

Kia will school us on where babies come from and show us a kick-ass female robot.

Hyundai will air three different ads, including a Sonata Turbo racing a butt-cracking motor cyclist and one set to a Quiet Riot metal head throwback from the early 80s, “Bang Your Head”.

And lastly, while it’s not an ad for a Korean product, Wonderful Pistachios landed Mister Gangnam Style himself, Korean rapper and worldwide YouTube sensation Psy, to sell the weird green nut.