Superbowl-ads.com Article Archive

While America’s feelings were divided on the outcome of the game, there’s one aspect of Super Bowl Sunday that crosses team loyalties and brings us together — the commercials. This year’s commercials had something for everyone, from cute dogs to talking babies to Adriana Lima. After a week of intense competition in the YouTube Ad Blitz contest, [...]

The Super Bowl may be the one time of year viewers are as eager to watch the commercials as they are the show… well, at least the halftime show. As always, we marketers tuned in to weigh in on how this year’s pack of advertisers managed the most expensive real estate on television. During the [...]

If you thought this year’s Super Bowl ads were expensive at $3.5 million for a 30-second pop, wait until next year. CBS chief Les Moonves told investors in a conference call that his sales team will set an all-time unit cost record in 2013 – “a potential $4 million per spot”. Super Bowl XLVII, will [...]

The dust has settled on the Super Bowl and we’ve stopped looking back at the ads and game. It’s time to look forward at what this year’s Super Bowl meant for digital video. The answer: a lot. According to NBC, 2.1 million people streamed the Super Bowl for a total of 78.6 million minutes. That’s [...]

The Doritos brand announced that its consumer-created Doritos commercial “Man’s Best Friend,” which aired for the first time nationally during yesterday’s Super Bowl XLVI broadcast, ranked No. 1 in USA TODAY’s annual Super Bowl Ad Meter. Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, is now awarding the ad’s creator, Jonathan Friedman with [...]

Playing dirty might be de rigeur in politics, but it seldom helps in selling products—even dusty pickups ravaged by the apocalypse. That might end up being GM’s tough lesson from its Super Bowl XLVI ad which, to some, spoke less about the strengths of GM products than it did attack Ford’s reputation for durability and [...]

Read More at : Detroit Free Press Chrysler Chief Marketing Officer Olivier François insisted that the “Halftime in America” Super Bowl ad was designed to send any kind of political message or as a statement of support for President Barack Obama’s re-election. “There were absolutely no political intentions,” François said in Chicago Wednesday. “The politicians [...]

Forget what all those ad executives tweeting on #brandbowl and #whartonfoa told you last night: There were 87 commercials during last night’s Super Bowl, but very few of them failed to meaningfully connect their message to their social media platforms. The ad execs praised the use of Twitter hashtags, even going as far as saying [...]

After what can only be described as a puritanical Super Bowl in 2011, this year’s ads certainly returned “sexy” to the Super Bowl. Thirteen percent of the Super Bowl ads were “sexy” this year, up from 2% in Super Bowl 2011. That said, early consumer reaction demonstrates that sex isn’t really selling like it’s supposed [...]

Read More and View the ads at : USA Today

I vividly remember walking into my high school the day after the Super Bowl to everyone referencing the best of the commercials from the night before (somehow the Budweiser frogs always seemed to trump chatter surrounding the actual game). However, had I been heading into Geometry class today after last night’s Super Bowl commercials, there [...]

Marketers buy into the Super Bowl telecast because it is the one time of the year when consumers are actually tuning in to commercials instead of muting the volume or fast-forwarding on their DVR. Here’s an old school recipe for success: One part new product or service offering upgrade A tear-inducing script (Tears can be [...]

No Super Bowl is complete without a few lingering controversies, and this year’s game left us with plenty. While most of the mainstream media has been buzzing inanely about M.I.A.’s middle finger, the night’s commercials sparked their share of hand-wringing and name-calling as well. Some backlash, like Chrysler’s “It’s Halftime in America” being ripped as [...]

Trending was a shift to more 60-second spots allowing advertisers to tell more of a story and promote multiple “calls to action” – like their website and social media channels. From a content perspective, there was a trend away from celebrity endorsements and toward canine talent. There was also a sentiment of Americans rallying toward [...]